路透社:苹果公司降低中国App Store佣金率

Apple, said on Thursday it would lower the commission fees collected by the company from its App Store in a huge win for Chinese developers following apparent pressure from regulators in the U.S. tech giant’s second-largest market.

苹果公司周四表示，将降低其应用商店收取的佣金费率，这对于中国开发者来说是一场巨大胜利。此前，在这家美国科技巨头的第二大市场，其似乎受到了监管机构的压力。

Fees for in-app purchases and paid transactions will be lowered to 25% from 30% starting on Sunday, the California-headquartered company said in a statement on its website. In-app purchase transactions for developers belonging to Apple’s small business and mini apps partner programmes will be cut to 12% from 15%.

这家总部位于加利福尼亚的公司在其网站声明中表示，自本周日（3月17日）起，苹果将对应用内购买和付费交易收取的佣金从30%降至25%。对于加入苹果”小型企业”和”迷你应用合作伙伴”项目的开发者，其应用内购买交易的佣金将从15%降至12%。

“Mini apps” refer to smaller applications that operate within a larger application such as Tencent’s WeChat.

“迷你应用”指的是在腾讯微信等大型应用内部运行的更小的应用程序。

The move is a breakthrough for Chinese app developers and operators of “super apps” including Tencent and TikTok owner ByteDance, whose platforms host many smaller apps created by third-party developers.

此举对中国应用开发者以及腾讯、TikTok母公司字节跳动等”超级应用”的运营商来说是一个突破，他们的平台上托管了许多由第三方开发者创建的较小应用。

The cut is estimated to save Chinese developers more than 6 billion yuan ($873 million) in operating costs annually, the state-owned Economic Daily said in a Thursday report that framed the measure as a win for Chinese digital consumers.

官方媒体《经济日报》在周四的一篇报道中称，此次降费预计每年为中国开发者节省超过60亿元人民币（约合8.73亿美元）的运营成本。该报道将此举描述为中国数字消费者的胜利。

“This adjustment will … improve consumption choices and information transparency,” the Economic Daily said.

《经济日报》表示：”这一调整将……改善消费选择和提升信息透明度。”

“The premium for digital goods and services on the iOS side will be gradually eliminated, and the prices of membership subscriptions, game recharges, live broadcast tips, mini programs and other scenarios are expected to decrease, which is expected to save consumers up to nearly 1 billion yuan per year.”

“iOS端数字商品和服务长期存在的’溢价’现象将逐步消除，会员订阅、游戏充值、直播打赏、小程序等场景的支付价格有望降低，预计每年可为消费者节省近10亿元。”

The 30% “Apple Tax” remains a major target of antitrust scrutiny by regulators worldwide. The EU introduced new legislation in 2024 that forced Apple to lower commission fees to 10% to 17% for developers. In the U.S., Apple allows users to pay in-app fees via alternative payment methods.

30%的”苹果税”仍然是全球监管机构反垄断审查的主要目标。欧盟于2024年出台新法规，迫使苹果将对开发者的佣金降至10%至17%。在美国，苹果允许用户通过替代支付方式支付应用内费用。

“In China’s case, (Apple) have been talking with the IT ministry and other departments, and have been requested or pressured to reduce their fees,” said Rich Bishop, founder of AppInChina, a firm that advises foreign software developers on making their apps available in China.

为外国软件开发者提供在华上线应用咨询服务的公司AppInChina的创始人Rich Bishop表示：”就中国而言，苹果一直在与工信部等部门沟通，并被要求或施压降低其收费。”

The move comes into effect on World Consumer Rights Day on Sunday, a time when Chinese state media usually highlights domestic and foreign companies accused of consumer rights violations. Apple was targeted by the campaign in 2013, when its after-sales service was criticised by state broadcaster CCTV, forcing the company to publicly apologise.

此举于本周日”世界消费者权益日”生效，这一天中国官方媒体通常会点名批评涉嫌侵犯消费者权益的国内外公司。苹果在2013年就曾成为该活动的目标，当时其售后服务遭到央视批评，迫使该公司公开道歉。

点赞

收藏

分享