夜雨聆风
财务软件集成案例分享(四)啤酒酿造行业销售自动化移动应用
HEINEKEN Russia — is the Russian branch of Heineken N.V. international holding — the leading international brewery company with branch offices in 71 countries. 喜力俄罗斯是喜力集团国际控股公司的俄罗斯分公司，该集团是国际领先的啤酒酿造公司，在71个国家设有分支机构。
‘Objedinennye pivovarni Heineken’, LLC (HEINEKEN Russia) — is the Russian branch of Heineken N.V. international holding — the leading international brewery company with branch offices in 71 countries. “联合喜力啤酒厂”有限责任公司（喜力俄罗斯）是喜力集团国际控股公司的俄罗斯分公司，后者是一家领先的国际啤酒酿造公司，在71个国家设有分支机构。
The Company entered the Russian market in 2002, with the acquisition of the first factory in Saint-Petersburg. Today the company owns 8 breweries in Russia. 该公司于2002年进入俄罗斯市场，收购了圣彼得堡的第一家工厂。如今，该公司在俄罗斯拥有8家啤酒厂。
The Company’s products are manufactured at the breweries with high-tech equipment and subject to high quality standards at every step of the production process. 该公司的产品在啤酒厂使用高科技设备生产，并且在生产过程的每一步都遵循高标准的质量要求。
The Aims of the Project 项目目标
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To create a highly effective SFA-system for iOS, taking into account the Client’s unique business-processes. 为iOS创建一个高效的销售自动化系统，同时考虑到客户独特的业务流程。 -
To organize orders collection by trade representatives all around Russia and the communication of these orders to the distributors. 组织俄罗斯各地贸易代表收集订单，并将这些订单传达给分销商。 -
To organize data collection on sales outlets, sales, inventory. 组织关于销售网点、销售额和库存的数据收集工作。 -
To provide an instrument for a comprehensive sales analysis on the basis of QlikView. 基于QlikView提供一个用于全面销售分析的工具。 -
To provide the system’s maintenance according to the SLA-contract. 根据SLA合同提供系统维护。
The Description of the Project 项目描述
For sales automation, we developed from scratch a mobile app, that allows to centralize, facilitate and systematize the functioning of the whole sales chain: from 2700 trade representatives all around Russia and supervisors to Heineken’s management. 为实现销售自动化，从零开始开发了一款移动应用，该应用能够集中、简化和系统化整个销售链的运作：从俄罗斯各地的 2700 名销售代表和主管，到喜力的管理层。
The Company’s trade representatives get the trip routes, current data on the sales outlets’ arrears and inventory at the distributors’ warehouses on their smartphones, they collect orders and any other relevant information, that is necessary for successful promotion of the Company’s products. 公司的贸易代表通过智能手机获取行程路线、销售网点欠款的最新数据以及分销商仓库的库存信息，他们还收集订单和其他任何与公司产品成功推广相关的必要信息。
The distinctive feature of the application is a full-fledged offline regime, and also an automated KPI calculation for every Heineken’s employee and/or contractor: just after the visit to a sales outlet a trade representative can see planned and actual results for the day and for the month, and also the sum he’s earned — and that motivates him to work even better. 该应用的显著特点是完善的离线模式，以及为每位喜力员工和/或承包商提供的自动化KPI计算：销售代表在拜访销售网点后，可以立即查看当日和当月的计划与实际业绩，以及自己的收入金额——这激励他们更好地工作。
