ARTICLE · 1139327
领英加好友通过率低?试下这套留言模板!
领英加好友通过率低?试下这套留言模板!
这是Connie外贸小屋第51篇文章 昨天说了领英的note,message,inmail.所以，今天说说给潜在客户发送好友申请时要怎么写，通过率会高一点。 有些客户真的喜欢在领英沟通，你发的邮件，他看了，但就是不回复。但在领英留言，立马回复了，很神奇吧？ 所以，得好好利用这个平台达成我们的目的。 那怎么写好友申请时的留言呢？各位老板，请看下文。 一、Note（好友申请附言） 核心策略：受限于200字符，且移动端只显示前3行。绝对不要提产品，目标是让对方觉得你是活人，且加你有价值。 模板1｜人脉破冰版（主打低防备，高通过率） Hi [First Name], I’ve been following your insights on [Industry/Topic] and find them highly valuable. I’d love to connect and keep up with your updates. No pitching, just expanding my professional network. Best regards, [Your Name] 原因：用No pitching（不推销）直接卸下对方防备，强调关注你的动态，满足对方的被认可心理。 模板2｜业务共鸣版（主打精准，有备而来） Hi [First Name], I noticed [Their Company] recently [Specific Action, e.g., expanded into EU market]. We help similar companies streamline this exact process. Would love to connect and share some industry perspectives. Best Regards, [Your Name] 原因：用对方公司的近期动态作为敲门砖，暗示我做过功课，且我能帮你解决这个扩张带来的问题。 试问，谁能拒绝非常关注自己的人呢？ 二、Open-Profile Message（开放档案私信） 核心策略：对方开启了接收陌生人消息，这是免费触达的绝佳机会。篇幅可以稍长，重点是提供情绪价值或信息价值。 模板1｜同行交流版（主打平等对话） Hi [First Name], I noticed we’re both navigating the [Industry] space. I really enjoyed your recent post about [Topic]. I’m also working on similar challenges at [Your Company] and would love to connect to exchange views. No hard sell, just peer-to-peer learning. Cheers, [Your Name] 原因：用peer-to-peer（同行/对等）拉近距离，强调互相学习，极大地降低了商业侵略性。 模板2｜轻度业务匹配版（主打痛点试探） Hi [First Name], I’m [Your Name] from [Your Company]. I saw your team’s impressive work in [Field]. We’ve recently helped partners in your sector solve [Core Pain Point, e.g., supply chain delays]. If this is on your radar right now, I’d be happy to share a quick case study. Otherwise, glad to stay connected! Best regards, [Your Name] 原因：抛出痛点，并给出轻量级诱饵（a quick case study)。最后用Otherwise...给出礼貌退路，进退自如。 三、InMail（会员直邮） 核心策略：InMail是消耗额度的，必须高价值+强个性化。前两行决定生死，CTA（行动呼吁）必须极低门槛。 InMail 模板1（纯交流/软切入版）完整版：
Subject: Quick insight exchange on [Field]
Hi [First Name],
I’ve been following your professional sharing on [Topic], especially your recent point about [Specific Detail]—it really resonated with me.
My team is also engaged in this space, and I’d love to have a casual peer-to-peer exchange. There is absolutely no sales agenda here.
Would you be open to a brief 10-minute chat next week? If you're currently too busy, no worries at all. Please feel free to reach out whenever you have some free time in the future. I'd be more than happy to connect and share more industry insights with you.
Best regards,
[Your Name]
原因: 开头：真诚赞美，拉近距离（共鸣）。 中间：表明来意，强调无销售意图（安全感）。 结尾：提出轻量级邀约，并给出一个极具风度的开放式退路（高情商、无压迫感）。 InMail 模板2（商务开发/价值输出版）最终版： Subject: Idea for [Their Company]’s [Business Direction/Project] Hi [First Name], Congrats on [Their Company]’s recent expansion into [Region/Market]. Many distributors in this space are currently struggling with [Common Pain Point, e.g., lead times]. We’ve helped similar partners cut their lead times by 40%. I’d love to share a quick industry insight tailored to your current layout. Would a 15-minute intro call be worth your time next week? If you're currently too busy, no worries at all. Please feel free to reach out whenever you have some free time in the future. I'd be more than happy to connect and share more industry insights with you. Regards, [Your Name] 原因:这封邮件发出去后，无论对方是回复现在很忙，以后再说，还是直接拒绝，我们都可以非常从容地回一句： No problem at all, [First Name]. Thanks for letting me know. I'll keep an eye on your updates and feel free to drop me a line whenever the timing is right. Have a great week!(完全没问题，感谢告知。我会继续关注你们的动态，时机合适随时找我。祝本周愉快！） Top Sales 发送铁律 1.前3行定生死：无论哪种方式，前3行必须出现对方的名字、公司或具体业务，否则会被当成垃圾邮件直接划走。 之前给潜在客户写的留言基本都提到了他们公司名或者最近的动态或从哪里看到他们的，通过率确实高一些。 2.永远留退路：结尾一定要加上 If now isn't a good time, I completely understand. Whenever you're open to it in the future, I'd be glad to share some industry experiences. Always happy to connect!，这种无压迫感反而能激发对方的回复欲。 3.不要发附件：首次联系绝对不要带PDF、Catalog或链接，极易触发领英的垃圾过滤机制。 4.克制跟进：如果对方没回，至少等5-7天再跟进一次。连续发多条消息是社交大忌! 欢迎各位朋友留言区补充或分享过往经验！一起学习，一起进步！
Subject: Quick insight exchange on [Field]
Hi [First Name],
I’ve been following your professional sharing on [Topic], especially your recent point about [Specific Detail]—it really resonated with me.
My team is also engaged in this space, and I’d love to have a casual peer-to-peer exchange. There is absolutely no sales agenda here.
Would you be open to a brief 10-minute chat next week?
Best regards,
[Your Name]
原因: