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夜雨聆风 > > 办公文件 > 广州琶洲欢聚大厦写字楼价值定位提报.PDF 149P

广州琶洲欢聚大厦写字楼价值定位提报.PDF 149P

当前时间： 1970-01-01 08:00:00 分类：办公文件 评论(0)
广州琶洲欢聚大厦写字楼价值定位提报.PDF 149P

📝一句话总结

看完这份149页的方案，我觉得这广告公司是真正读懂了TMT行业。首先，它有野心，直接把自己放在广州新中轴的定位置上，不是单纯跟珠江新城抢客户，而是用“第三中轴”的科创叙事，让欢聚大厦成为TMT企业的必选项。其次，产品力上确实能打——内湖外江的超甲级景观、带露台的玻璃幕墙、花园式办公空间，每一点都戳中科技公司想要的那种“展示给客户看、吸引员工待”的需求。最让我服的是它的推广节奏，分为“营开/形象”“预租/内容”“热租/价值”三步走。第一步用10米巨型礼盒装置搞地标大事件，拉上海珠区委书记站台，圈层感拉满；第二步直接落地共享咖啡、健身卡、垂直马拉松这些运营，让“生活方式”变成可感知的体验，不是空口号；第三步才上价值——拿法国双面神设计奖、人民网认证，把硬荣誉砸出来。这套打法逻辑很清晰：先让人看见，再让人体验，最后让行业认可。尤其是那个“程序员浪漫日”配和平精英活动，太懂TMT公司的痛点——员工加班多、留人难，你承诺再多福利不如搞点实际的社交氛围。整体来说，这个方案不只是定位，是在构建一个TMT生态的闭环。不过说实话，它背后是不是太依赖欢聚集团的资源了？你得先搞定欢聚总部，才能让“独角兽孵化器”的故事成立。但对TMT公司来说，这反而可能是最大的吸引力。

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经典项目

陕西周原·城市文旅
武进·高力·悟空公寓
盐城·卓越·金融城
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贵阳·城发·贵棉
珠海·万科·臻湾汇
贵阳·和泓蓝城·桃花源
济南·东亚·尚城
郑州·豫发·万国时代
绿城·安吉·桃花源
南京·南部新城·金地商置
青岛·大华·紫樾府
淄博·宏程·健康活力城
惠州·康桥·知园
海南·宝能·月亮湾
宁国·皖投·燕津湖畔
长沙·卓越·中寰公寓
万科·翠湾中城
福州·首开·融创·TOD
合肥·城建·琥珀晴川里
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  1. CONNECT:[ UseTime:0.000798s ] mysql:host=127.0.0.1;port=3306;dbname=wenku;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001087s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000518s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000468s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000891s ]
  6. SELECT * FROM `set` [ RunTime:0.000368s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001014s ]
  8. SELECT * FROM `article` WHERE `id` = 693016 LIMIT 1 [ RunTime:0.001633s ]
  9. UPDATE `article` SET `lasttime` = 1780280112 WHERE `id` = 693016 [ RunTime:0.009821s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000459s ]
  11. SELECT * FROM `article` WHERE `id` < 693016 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000756s ]
  12. SELECT * FROM `article` WHERE `id` > 693016 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.002243s ]
  13. SELECT * FROM `article` WHERE `id` < 693016 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.001392s ]
  14. SELECT * FROM `article` WHERE `id` < 693016 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.001306s ]
  15. SELECT * FROM `article` WHERE `id` < 693016 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.003192s ]
0.178653s