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考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破

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考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破
考点11阅读理解之写作意图(原卷版)_3.2025英语总复习_2024年新高考资料_2.2024二轮复习_核心全突破2024年高考英语二轮复习核心考点&重难题型专项突破

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考点 11 阅读理解之写作意图 Part 1 题型详解: 推理判断写作目的和意图考点是高考中的必考点。一篇发表的文章总有其作者的写作目的和用意,做 这类题时,要站在作者的角度上看问题。预测在2024高考中,目的和意图会继续在高考阅读理解中呈现。 Part 2 常见设问方式: 1. What is the main purpose of the author writing the text? 2. The purpose of the text is to _______. 3. The fact…is mentioned by the author to show________. 4. The author writers the ... paragraph to ________. Part 3 解题方法指导: 1.关注文章体裁,理解文章写作手法。 2. 理解作者的词句选择和语气。 Part 4 真题检测: 2023年北京卷英语真题 In recent years, researchers from diverse fields have agreed that short-termism is now a significant problem in industrialised societies. The inability to engage with longer-term causes and consequences leads to some of the world’s most serious problems: climate change, biodiversity collapse, and more. The historian Francis Cole argues that the West has entered a period where “only the present exists, a present characterised at once by the cruelty of the instant and by the boredom of an unending now”. It has been proved that people have a bias (偏向) towards the present, focusing on loud attractions in the moment at the expense of the health, well-being and financial stability of their future selves or community. In business, this bias surfaces as short-sighted decisions. And on slow-burning problems like climate change, it translates into the unwillingness to make small sacrifices (牺牲) today that could make a major difference tomorrow. Instead, all that matters is next quarter’s profit, or satisfying some other near-term desires. These biased perspectives cannot be blamed on one single cause. It is fair to say, though, that our psychological biases play a major role. People’s hesitancy to delay satisfaction is the most obvious example, but there are others. One of them is about how the most accessible information in the present affects decisions about the future. For instance, you might hear someone say: “It’s cold this winter, so I needn’t worry about global warming.”Another is that loud and urgent matters are given too much importance, making people ignore longer- term trends that arguably matter more. This is when a pop star draws far more attention than, say, gradual biodiversity decline. As a psychologist once joked, if aliens (外星人) wanted to weaken humanity, they wouldn’t send ships; they would invent climate change. Indeed, when it comes to environmental transformations, we can develop a form of collective “poor memory”, and each new generation can believe the state of affairs they encounter is nothing out of the ordinary. Older people today, for example, can remember a time with insect-covered car windscreens after longdrives. Children, on the other hand, have no idea that insect population has dropped dramatically. 3.What does the author intend to tell us? A.Far-sighted thinking matters to humans. B.Humans tend to make long-term sacrifices. C.Current policies facilitate future decision-making. D.Bias towards the present helps reduce near-term desires. 2022年6月普通高等学校招生全国统一考试(浙江卷)英语试题 All around the world, there are small changes taking place. At the side of roads, behind school playgrounds and on all kinds of unloved pieces of land across towns and cities, tiny forests barely the size of tennis courts are appearing, making a great place for both wildlife and local people who may not normally have easy access to nature. This is the Tiny Forest movement, which aims to prove that the best things in life really do come in small packages. Tiny forests were first pioneered as a concept in the 1970s by Dr Miyawaki, a Japanese botanist. As he went on to share his concept with others, the idea soon took off in India and other countries before eventually reaching Europe, where it became popular in places like France, Belgium and the Netherlands. So how does it work? Louise Hartley, who is leading the Tiny Forest project in the UK, explains that the process begins by identifying areas in which a tiny forest could have the biggest influence. “We focus on urban areas where access to nature is often not that easy”, says Hartley. “We see it as a chance to try to break the growing disconnect between people and nature.” In a Tiny Forest, there must be a minimum of 600 trees, and the trees are planted much closer together and without chemicals or fertilisers (肥料). There are usually around 30 different kinds of all-native tree species (物种). This variety, coupled with the fact that tiny forests grow up to ten times faster than standard forests, means they attract a rich abundance of wildlife. It’s also thought that these places could help reduce the risk of flooding, remove carbon from the atmosphere and fight climate change, as well as improving the mental health of those living locally. 5.What is the purpose of the project led by Hartley in the UK? A.To promote eco-tourism. B.To improve forestry research. C.To popularise gardening. D.To get people close to nature. 2022年6月普通高等学校招生全国统一考试(浙江卷)英语试题 Many people believe that working to the maximum is the secret to success, but research has found that moderation(适度) also gets results on the job. In a study led by Ellen Langer of Harvard University, researchers asked people to translate sentences into a new a made-up language. Subjects who practiced the language moderately beforehand made fewer errors than those who practiced extensively or not at all. High levels of knowledge can make people too attached to traditional ways of viewing problems across fields the arts, sciences, and politics. High conscientiousness is related to lower job performance, especially in simple jobs where it doesn’t pay to be a perfectionist.How long we stay on the clock and how we spend that time are under careful examination in many workplaces. The young banker who eats lunch at his desk is probably seen as a go-getter, while his colleagues who chat over a relaxed conference-room meal get dirty looks from the corner office. “People from cultures that value relationships more than ours does are shocked by the thought of eating alone in front of a computer”, says Art Markman, a professor of psychology at the University of Texas, Austin. Social interaction has been shown to lift mood(情绪) and get people thinking in new directions and in ways that could help improve any post-lunch effort. Markman also promotes off-task time. “Part of being a good thinker is experiencing things that are seemingly unrelated to what you are working on at the moment but give you fresh ideas about your work,” he says. “Also, there is a lot of research showing that a positive mood leads to higher levels of productivity and creativity. So, when people do things to increase their life satisfaction, they also make themselves more effective at work.” 10.What does the text seem to advocate? A.Middle-of-the-road work habits. B.Balance between work and family. C.Long-standing cultural traditions. D.Harmony in the work environment. 2021年全国甲卷英语真题 When I was 9, we packed up our home in Los Angeles and arrived at Heathrow, London on a gray January morning. Everyone in the family settled quickly into the city except me. Without my beloved beaches and endless blue—sky days, I felt at a loss and out of place. Until I made a discovery. Southbank, at an eastern bend in the Thames, is the center of British skateboarding, where the continuous crashing of skateboards left your head ringing .I loved it. I soon made friends with the local skaters. We spoke our own language. And my favorite: Safe. Safe meant cool. It meant hello. It meant don’t worry about it. Once, when trying a certain trick on the beam(横杆), I fell onto the stones, damaging a nerve in my hand, and Toby came over, helping me up: Safe, man. Safe. A few minutes later, when I landed the trick, my friends beat their boards loud, shouting: “ Safe! Safe! Safe!” And that’s what mattered—landing tricks, being a good skater. When I was 15, my family moved to Washington. I tried skateboarding there, but the locals were far less welcoming. Within a couple of years, I’d given it up. When I returned to London in 2004, I found myself wandering down to Southbank, spending hours there. I’ve traveled back several times since, most recently this past spring. The day was cold but clear: tourists and Londoners stopped to watch the skaters. Weaving(穿梭)among the kids who rushed by on their boards, I found my way to the beam. Then a rail—thin teenager, in a baggy white T—shirt, skidded(滑)up to the beam. He sat next to me. He seemed not to notice the man next to him. But soon I caught a few of his glances. “I was a local here 20 years ago,” I told him. Then, slowly, he began to nod his head. “Safe, man. Safe.” “Yeah,” I said. “Safe.” 14.What message does the author seem to convey in the text? A.Children should learn a second language. B.Sport is necessary for children’s health. C.Children need a sense of belonging D.Seeing the world is a must for children.Part 5 模拟练习: 2024届辽宁省本溪市平山区本溪市高级中学高三一模英语试题 Vehicles on our roads are now mostly petrol and diesel (柴油) cars, but their days cannot continue for much longer. A recent university study found that current electric cars could be used for 87 percent of daily car journeys in the US. That figure could rise to 98 percent by 2020. One hurdle to the widespread adoption of electric cars has been “range anxiety” — drivers’ concerns about running out of electricity on a journey. While petrol stations are conveniently located across national road systems, the necessary network of electric charging stations is still being developed. That said, charging points are becoming increasingly common throughout the USA. Attitudes towards electric vehicles have changed greatly over the last few years. Not that long ago, electric cars were met with distrust, and their high prices drove customers away. Thanks to improvements in battery capacity, recharging times, performance and price, the current generation of electric cars are starting to persuade picky consumers. Plug-in cars will soon give internal combustion engine (内燃机) models a run for their money. As well as development on the road, electric vehicles are taking to the seas and skies. Electric boats are among the oldest methods of electric travel, having enjoyed several decades of popularity from the late 19th to the early 20th century before petrol-powered outboard motors took over. Now, the global drive for renewable energy sources is bringing electric boats back. Steps towards electric air travel are also being made, with Airbus and NASA among the organizations developing and testing battery-powered planes. The experiments could soon make commercial (商业的) electric flight a reality. Electric vehicles do not produce any emissions (排放). If the US could replace 87 percent of its cars with electric vehicles, it would reduce the national demand for petrol by 61 percent. However, because of the production processes and the generation of electricity required to charge these vehicles, they cannot claim (声称) to be completely emission-free. That said, as many countries continue to increase their use of renewable energy sources, electric vehicles will become even cleaner. 17.What is the function of Paragraph 4? A.To introduce the history of electric travel. B.To explain why the world needs more electric cars. C.To show why more people have interest in electric cars. D.To describe different ways electric vehicles can be used. 2023届广东省广州市高三上学期调研测试(一模)英语试题 Pieter Bruegel’s iconic 1565 painting The Harvesters hangs at the Metropolitan Museum of Art. The work showed people harvesting wheat nearly as tall as they were.“nowadays, however, if you walk through a wheat field, you basically see that wheat is about knee-height. The reduced height is essentially a consequence of breeding (培 育)along with genes for increasing production to feed a growing population,” biologist De Smet explained. De Smet says wheat is just one example of how historical artwork can allow us to track the transformation of food crops over time. He teamed up with art historian Vergauwen, a friend since childhood, to document suchartwork around the world. They have been mainly looking at things where they can spot changes in shape, color and size. Their interest in plants in artwork began with a visit to the Hermitage Museum, where they noticed an odd- looking watermelon in an early-17th-century painting. It appeared to be pale and white on the inside. Biologist De Smet assumed the painter had done a poor job. But art historian Vergauwen had a different idea. “No, this is one of the best painters ever from that era. So if he painted it like that, that’s the way it must have looked like,” he explained. Other paintings revealed that both red and white watermelons were grown during the 17th century.“With all the genetic knowledge we now have, we can look in more detail how something comes about,”De Smet said. “For example, until the 18th century, European strawberries appeared tiny in paintings-they then grew in size as they were crossbred with North American varieties.” Ultimately, the team hopes to create an online research database of historical plant artwork. They seek the contributions of art enthusiasts around the world via the social media. “However,” Vergauwen reminds, “if you’re going to use, for example, Picasso to try and understand how a pear looked in the early 20th century, you might be misled.” 22.What is the purpose of the text? A.To comment on historical plant paintings. B.To tell interesting stories behind plant artwork. C.To inform readers of a scientific breakthrough. D.To introduce a study on food crop transformation. 2022届广东省广州市高三一模考试英语试题 Sometimes a book comes along that isn’t just “interesting” or “well done”— it’s a book where it seems like the author looked into your brain and wrote a book specifically for you. A book like that for me was released this week. It’s called 100 Things We’ve Lost to the Internet, written by editor Pamela Paul. Paul lists 100 things we used to do that the Internet has either changed or taken over completely: writing letters, print newspapers, the joys of being bored, and not having all the knowledge in the world in your pocket. As I’m a longtime accumulator of random knowledge, certain entries on the list—Being the Only One, Figuring Out Who That Actor is—hit me where live; remembering detailed facts is no longer nearly as impressive when everyone has the capability to find the answer in seconds. On and on the list goes, with every minor shift adding to the pile. What this book does so well is illustrate the growth of that pile; while any individual item might be no big deal, the collected set is significant. It’s a list of ways in which the world now is different from the world then. Obviously, Paul isn’t saying that everything back then was better. Time marches on, after all. and it’s tough to argue against the many benefits that the Internet has brought into our lives. But that isn’t really the point. It’s not about whether it used to be better. It’s that it used to be different. 100 Things We’ve Lost to the Internet is a fun read for those of us who share some of Paul’s memories and experiences. We remember what it was like and we like to remember. The landscape has shifted, and no doubt itwill shift again as technology’s advancement continues apace. This book serves as a reminder of the simple truth that when gains are made, sometimes something is lost. 23.What is the purpose of the text? A.To review and recommend a good read. B.To comment on the effect of the Internet. C.To argue for the viewpoint of a new book. D.To urge the readers to value what they have. 广东省佛山市普通高中2021-2022学年高三上学期教学质量检测(一)(一模)英语试题 With nearly a quarter of global greenhouse gas coming from all types of transportation, can we keep ourselves off gas-powered vehicles to avoid the worst effects? As more governments push for urgent action on climate change, quite a few companies are betting their future – that millions of consumers are finally ready for electricity- powered vehicles. Modern battery-powered cars are selling fast and zero- emission ( 排放) planes are coming. These changes, both leading to a more sustainable future, are reinventing how we get from here to there. Cars and trucks are undergoing their greatest improvement since the automobile’s (汽车) existence more than a century ago. Almost overnight, the era of the electric car has arrived. Electricity has the advantage that it works without smell and with less noise. Global annual sales of electric vehicles are expected to soar from just over 3 million today to 14 million by 2025. Just a month after Ford unveiled an electric version of the popular F-150, customers had reserved more than 100,000 of them. The price is about $10,000 above the gas-powered one, but Ford says the electric model will cost much less to maintain. Everything creating a green revolution on the ground is of limited help in the sky for the time being. High-storage batteries are useless at present when it comes to the technological challenge of launching a few hundred people into the sky and carrying them thousands of miles. No battery yet invented can power, say, a Boeing 747 from New York to London. Promising improvements, however, do add up. Developments with zero- emission, battery-powered electric engines are already happening in commercial flight, involving trips of limited duration and distance. Airlines specializing in short journeys with small planes will lead the way to electric flight. Our planet’s health depends on zeroing out carbon dioxide emissions by 2050, and yet, by the timetable needed to address the climate challenge, the shift away from gas-powered vehicles remains far too slow. Nevertheless, the train has left the station. Someday, electric-powered transportation will be as common as air. 30.What does the author mean by saying “the train has left the station”? A.Train transportation has improved. B.Green transportation is on its way. C.The electric train is running regularly. D.The gas-powered train has become the past. 2023届西南联盟“3 3 3”高考备考诊断性联考(一)英语试题 With one’s eyes closed, Beijing’s main roads sound like any Chinese city. All around is the noise of traffic, accompanied by honks(喇叭声) from delivery motorbikes, recorded safety warnings from buses and the occasional bell of a rental-bicycle. But in the capital’s last hutongs, pieces of an older soundscape can be heard.The sound of caged crickets (蛐蛐) is one. Hung in the doorways of courtyard homes or small shops, the insects bring a rural note into the city. A quarter-century ago their song was common. Today, cricket-sellers still exist. A big cricket sells for 20 yuan. They are heirs (继承人) to a grand tradition. Another is the music of steel plates, announcing a knife sharpener’s arrival. Several such specialists still work in Beijing’s streets. Their sounding-plates, together with a distinctive cry, call customers from hutong homes and high-rise flats. But numbers are falling. An almost-gone Beijing sound is one of the strangest. It is made by homing pigeons, or more precisely by pigeon whistles. Even 20 years ago, it was possible to hear this sound in the hutongs. It was particularly associated with cold winter skies. Alas, modern Beijing is a city in a hurry. Many hutongs have been torn down to make way for wide roads and tall buildings, leaving no room for pigeon houses. Zhang Baotong is one of Beijing’s last master pigeon-whistle makers. He learned to make whistles in boyhood. Today Mr. Zhang has a workshop lined with certificates calling him a living treasure. But many of his whistles are sold to collectors and never see the sky. Mr. Zhang is advising a museum of sound that will open soon in Songzhuang, a suburb of Beijing that is popular with artists. A rooftop pigeon house is planned, with more than 100 pigeons that will take to the skies for visitors. It is hoped that pigeon whistles will be heard each day over Songzhuang, at least in cooler months. The co-founder of Fen Sonic HQ, a cultural institute that will run the museum, is Colin Siyuan Chinnery, a British-Chinese artist and collector of Beijing’s sounds. He lists the sounds and cries used by medicine sellers, doctors and knife sharpeners. Many of these will feature in an exhibit about old Beijing. 34.What’s the main purpose of holding a sound exhibition? A.To help people learn to listen. B.To attract people’s attention. C.To promote artists’ works. D.To present the characteristics of old Beijing. 2022届江苏省苏锡常镇四市高三教学情况调研(一)英语试卷 A human heart is so much more than an organ. No one says they left their pancreas (胰 腺) in San Francisco, for example, or that two kidneys (肾脏) beat as one. Yet most of us believe that two hearts can beat as one, and that the heart reveals our real emotions. Now there’s some evidence that such folk wisdom is true. When people listen to the same story — each alone in their own home — their heart rates rise and fall together, according to a new study published last month in Cell Reports. Professor Lucas Perra, a senior author of the study, said, “It’s the story that drives the heart.” This finding corresponds with a mountain of research showing that our brains synchronize (同步) when we interact in the same location or participate in the same activity. The new study goes one step further; it tests whether our heart rates become synchronized while taking in the same narrative — even though we’re not in the same room nor even listening at the same time as other listeners. Marcel Proust wrote at the turn of the 20th century, “the heart does not lie.” Data tells us much the same: The heart’s connection to the brain is so tight that when we hear the same story, our heart rates synchronize. Subjects inthe same group produced synchronized heart rate patterns that rose and fell at roughly the same times during the narrative. The results are“heartwarming,”said Prof.Perra.“Heart rate correlation (关联) between subjects does not require them to actually be interacting, or even be in the same place. It’s not the interaction between people but the story itself that does the trick.” The point, he said, is that when we listen to the same radio program or watch a Netflix show, our hearts beat together, showing that “we’re not alone.” 37.What’s the author’s purpose of writing this article? A.To report a research finding. B.To argue against an opinion. C.To tell readers a moving story. D.To call for immediate action. 2023届浙江省台州市高三上学期第一次教学质量评估试题英语试题 Two women in their 50s stand beholding in front of Guanyin of the South China Sea, an ancient Chinese sculpture in the Nelson-Atkins Museum of Art in Kansas City, Missouri. Over the past 20 years, they have been visiting the museum, describing the “mother Buddha” as “beautiful and tranquil, a symbol of religious traditions in China”. Measuring 2.4 meters high, 1.68 meters wide and 1.1 meters thick, the larger-than-life sculpture was carved from the trunk of a single poplar tree, which has created a sense of calm and warmth in the hall. Since its launch in 1933, the museum has been actively collecting, preserving, studying and exhibiting works of Chinese art, ranging from ceramics to furniture, and from paintings to sculptures. And its Chinese art collection contains masterpieces in various historical stages. An exhibition on the theme of Lively Creatures—Animals in Chinese Art was held at the museum, displaying tens of Chinese ancient paintings with images of animals in many art forms. The creatures on the paintings represented celebration, personal messages, and even political and religious agendas. Organizers of the exhibition produced a set of cards, with images of animals on one side and their cultural meanings in Chinese artistic tradition on the other. The cards are provided for visitors for free. “I find it very interesting, and the way that the things are drawn is very cool,” says 17-year-old high school student Camden Lombard after visiting the exhibition. “I want to go to China someday to find more,” he adds. “It’s kind of eye-opening and we’re bringing the world together,” says Makar, an educator with the school outreach and education programs of the museum. “There are so many similarities as well as beautiful differences, and we are just trying to understand and appreciate one another.” “We’re in a moment when it’s sometimes hard to look outside of your own personal viewpoints,” says Howard, manager of volunteer engagement at the museum. “I think having access to seeing what other cultures have created, what they valued and appreciated, and what was important to them, is really important in building that understanding about all the people we share this planet with.” 42.What’s the purpose of setting up the museum according to Howard? A.To bridge different cultures. B.To popularize religious symbols. C.To exchange personal viewpoints. D.To demonstrate Chinese paintings.江苏省泰州中学2022-2023学年高三下学期一模模拟英语试题 How are you feeling today? Often when we ask people that question, they reply ‘not bad’, or ‘could be worse’. But what would make us feel ‘perfect’? Maybe we could live better by being healthier, less stressed, more motivated—but how? Of course there are many ways of improving our mental health, but sometimes there are small and simple solutions to helping improve our wellbeing. It’s something the TV programme Easy Ways to Live Well has been looking at. It suggested several ‘health hacks’ which the programme’s presenters tried and gave their ‘seal of approval’. And maybe they could help us too. Firstly, to deal with putting on weight and to cut the calories, the programme found sniffing (嗅) peppermint (薄荷) stops our longing for a snack. Presenter, chef and writer Hugh Fearnley-Whittingstall says “a scientific theory called ‘mutual competition’ shows that a strong smell can distract our brain from the food we’re thinking about.” If your addiction to your smartphone is getting you down, it’s suggested that turning your phone screen grey helps you reduce screen time because a black and white screen becomes less attractive to look at. With recent studies showing our phones can make us 26% less productive and increase our stress, it seems like a no-brainer to try this ‘dim’ idea. Fancy a swim in ice-cold water? Well, the TV programme found a daily dip in freezing water gets you used to the stress of doing it and therefore prepares you for other life stresses. And another way to ‘chill out’ is to leave your smartphone at home, immerse yourself in a forest, and breathe in the fresh air. Forest bathing is the perfect tonic for the stresses of urban life. Other life-improving ideas included things such as singing to reduce pain and walking around more to get away from our sedentary (久坐不动) lives. But whatever way we choose to adopt, it seems any change to our lifestyle can help improve our body and mind. 46.What’s the purpose of the passage? A.To tell readers how to be perfect. B.To introduce a popular TV programme. C.To offer some ways to belter well-being.D.To get rid of some bad habits in daily life. 2023届山东省济南市高三上学期学情检测(一模)英语试题 The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale. Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims. Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential intoa real customer. “Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along. And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket. 47.What is the purpose of practising AIDA? A.To create jobs. B.To increase sales. C.To research markets. D.To introduce products. 2022届山东省青岛市高考一模英语试题 Amazing and perfectly beautiful, The Midnight Library is everything you’d expect from the genius storyteller, Matt Haig. I picked it up from our readers’ recommendations (we asked our readers to send in some of their favorite recent books) and I can see why it won Best Fiction of 2020 in the Good Reads Choice Awards. The story follows Nora Seed, a woman who is struggling and feels like nothing in her life has gone according to plan. While the initial chapters of the book are quite sad, Nora finds herself given a chance to start over in the Midnight Library, a magical place full of books of all the different paths her life could have taken. Nora is forced to stay in the library and try out different versions of her life until she finds the life she most wants to live. I loved the idea that no dream or fork in your road is insignificant, and that they all lead us to become different versions of ourselves. In one life, Nora is an Olympic swimmer. In another, she is a glaciologist living on a boat off the coast of Antarctica. The novel reveals in a beautiful way that the potential we all have within us is impossible to measure, and that we have the possibility to be happy in many different versions of life. It also discusses how dangerous it can be to live your life with regrets. The Midnight Library revealed to Nora that even if you make very different choices, you may uncover a deeper appreciation for your current home and the people in your life. It is your perspective that matters. I really loved the fantasy and magical realism in this novel, and I would love for this to be turned into a series where we get to explore The Midnight Library of other characters’ lives as well. 54.What is the purpose of the text? A.To thank readers who introduced the book. B.To honour Matt Haig, the author of the book. C.To share the author’s opinions on the book. D.To publicize the book to people who are struggling. 2022届山东省青岛市高考一模英语试题Think back to when you were in a maths classroom, and the teacher set a difficult problem. Which of the two following responses is closer to the way you reacted? A: Oh no, this is too hard for me. I’m not even going to seriously try and work it out. B: Ah, this is quite tricky, but I like to push myself. Even if I don’t get the answer right, maybe I’ll learn something in the attempt. Early in her career, the psychologist Carol Dweck of Stanford University gave a group of ten-year-olds problems that were slightly too hard for them. One group reacted positively and loved the challenge. She says they had a ‘growth mindset’ and are focused on what they can achieve in the future. But another group of children felt that their intelligence was being judged and they had failed. They had a ‘fixed mindset’ and were unable to imagine improving. Some of them looked for someone who had done worse than them to boost their self-esteem. Professor Dweck believes that there is a problem in education at the moment. For years, children have been praised for their intelligence or talent, but this makes them vulnerable ( 脆弱的) to failure. They become performance-oriented, wanting to please by getting high grades, but they are not interested in learning for its own sake. The solution, according to Dweck, is to lead them to become mastery-oriented (i.e., interested in getting better at something). She claims that the ever-lasting effort over time is the key to outstanding achievement. Psychologists have been testing these theories. Underperforming school children on a Native American reservation were exposed to growth mindset techniques for a year. The results were nothing less than incredible. They came top in regional tests, beating children from much more privileged backgrounds. These children had previously felt that making an effort was a sign of stupidity, but they came to see it as the key to learning. 58.Why does the author write the text? A.To distinguish growth mindset and fixed mindset. B.To inform readers of the importance of growth mindset. C.To show several psychological study results. D.To point out a problem in education at the moment.