lesson26-c5b1ac941a79_学而思刘飞飞新概念一二三册_刘飞飞新概念三_新概念英语第三册L21-L40（主讲刘飞飞）_[第6讲]lesson26

LESSON 26:
LESSON 26: 
WANTED: A LARGE BISCUIT TIN
•
No one can avoid being influenced by advertisements
No one can avoid being influenced by advertisements.
•
Much as we may pride ourselves on our good taste, we are no longer 
free to choose the things we want, for advertising exerts a subtle
free to choose the things we want, for advertising exerts a subtle 
influence on us.
•
In their efforts to persuade us to buy this or that product, advertisers 
p
y
p
,
have made a close study of human nature and have classified all our 
little weaknesses.
Exert：施加
•
对…施加压力:exert pressure on
对…施加压力:exert pressure on 
•
Environmental groups are exerting pressure on the government 
•
他的爸爸给他施加了很大压力
他的爸爸给他施加了很大压力
•
His husband exerted a lot of pressure on him.
•
He exerted all his influence to make them accept his plan
•
He exerted all his influence to make them accept his plan.
•
他用尽一切影响力使他们接受他的计划. 
•
advertising exerts a subtle influence on us
•
advertising exerts a subtle influence on us.
subtle
•
难以察觉的，微妙的
难以察觉的，微妙的
•
细微的改变
•
There is a subtle difference
There is a subtle difference 
•
a subtle form of racism
•
No one can avoid being influenced by advertisements.
No one can avoid being influenced by advertisements.
•
Much as we may pride ourselves on our good taste, we are no longer 
free to choose the things we want, for advertising exerts a subtle 
g
,
g
influence on us.
•
In their efforts to persuade us to buy this or that product, advertisers 
p
y
p
have made a close study of human nature and have classified all our 
little weaknesses.
1
classify
•
把…分类
把…分类
•
The books in the library are classified by subject.
•
Biologists classify animals and plants into different groups
Biologists classify animals and plants into different groups.
•
In law, beer is classified as a food product.
•
Advertisers discovered years ago that all of us love to get something 
for nothing.
•
An advertisement which begins with the magic word FREE can 
rarely go wrong.
•
These days, advertisers not only offer free samples but free cars, free 
h
d f
t i
d th
ld
ll
houses, and free trips round the world as well.
•
They devise hundreds of competitions which will enable us to win 
huge sums of money
huge sums of money.
•
Radio and television have made it possible for advertisers to capture 
the attention of millions of people in this way
the attention of millions of people in this way.
sample
•
part of a whole, that can be looked at to see what the rest is like;
part of a whole, that can be looked at to see what the rest is like;
•
货样; 样品; 
•
free samples of the perfume
free samples of the perfume
devise:
•
设计，发明，制定出（plan,system…）
•
devise a new method
•
发明出一个新的系统
•
设计出一款新游戏
•
They devise hundreds of competitions which will enable us to win 
huge sums of money
huge sums of money.
•
Radio and television have made it possible for advertisers to capture
•
Radio and television have made it possible for advertisers to capture 
the attention of millions of people in this way.
2
capture
•
捕捉，俘获
捕捉，俘获
•
capture a thief
•
capture a baby's smile
capture a baby s smile 
•
This advertisement will capture the attention of TV audiences
•
Capture one’s attention/imagination
•
Capture one s attention/imagination
•
吸引某人
•
这本书吸引了很多儿童
这本书吸引了很多儿童
•
This book has captured many children’s imagination
•
他的冒险故事吸引了很多青少年
他的冒险故事吸引了很多青少年
•
During a radio programme, a company of biscuit manufacturers
k d li
b k bi
i
d
d h
h i f
once asked listeners to bake biscuits and send them to their factory.
•
They offered to pay $2 a pound for the biggest biscuit baked by a 
li t
listener.
•
The response to this competition was tremendous.
B f
l
bi
i
f ll h
d i
b
i i
h
•
Before long, biscuits of all shapes and sizes began arriving at the 
factory.
O
l d b
ht i
bi
it
h
lb
•
One lady brought in a biscuit on a wheelbarrow.
•
It weighed nearly 500 pounds.
•
Make
Make
•
Produce
•
create
create
•
Manufacture
•
A car manufacturer
•
A car manufacturer
•
A computer manufacturer
3
•
During a radio programme, a company of biscuit manufacturers
k d li
b k bi
i
d
d h
h i f
once asked listeners to bake biscuits and send them to their factory.
•
They offered to pay $2 a pound for the biggest biscuit baked by a 
li t
listener.
•
The response to this competition was tremendous.
B f
l
bi
i
f ll h
d i
b
i i
h
•
Before long, biscuits of all shapes and sizes began arriving at the 
factory.
O
l d b
ht i
bi
it
h
lb
•
One lady brought in a biscuit on a wheelbarrow.
•
It weighed nearly 500 pounds.
•
A little later, a man came along with a biscuit which occupied the 
h l b
f hi
whole boot of his car.
•
All the biscuits that were sent were carefully weighed.
•
The largest was 713 pounds.
•
It seemed certain that this would win the prize.
•
But just before the competition closed, a lorry arrived at the factory 
with a truly colossal biscuit which weighed 2400 pounds.
•
to appear or arrive:到达，出现
•
A bus should come along any minute now.
•
Take any job opportunity that comes along
•
A little later, a man came along with a biscuit which occupied the 
whole boot of his car.
•
演讲共占去三小时. 
•
The speech occupied three hours. 
•
A bed occupied the corner of the room.
•
一张床占去了房间的一角.
4
•
A little later, a man came along with a biscuit which occupied the 
h l b
f hi
whole boot of his car.
•
All the biscuits that were sent were carefully weighed.
•
The largest was 713 pounds.
•
It seemed certain that this would win the prize.
•
But just before the competition closed, a lorry arrived at the factory 
with a truly colossal biscuit which weighed 2400 pounds.
•
Colossal:庞大的，巨大的（结构，建筑）
•
The response to this competition was tremendous
•
My new job will be a tremendous challenge 
•
Your advice is a tremendous help to us
•
She was making a tremendous effort to appear calm
•
It had been baked by a college student who had used over 1000 
pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400
pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 
pounds of various other ingredients.
•
It was so heavy that a crane had to be used to remove it from the 
w s so
e vy
c
e
d o be used o e
ove
o
e
lorry.
•
The manufacturers had to pay more money than they had 
p y
y
y
anticipated, for they bought the biscuit from the student for $4800.
如何表达各种各样
•
different kinds of vegetables
•
It had been baked by a college student who had used over 1000 
pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 
pounds of various other ingredients.
•
It was so heavy that a crane had to be used to remove it from the 
lorry.
•
The manufacturers had to pay more money than they had 
ti i
t d f
th
b
ht th bi
it f
th
t d
t f
$4800
anticipated, for they bought the biscuit from the student for $4800.
5
•
It was so heavy that a crane had to be used to remove it from the 
lorry.
•
The manufacturers had to pay more money than they had 
anticipated, for they bought the biscuit from the student for $4800.
•
anticipate:期望，期盼
•
Are you anticipating a lot of people at the party tonight?
•
anticipate doing
•
They anticipate moving to bigger house by the end of the year
•
The manufacturers had to pay more money than they had
The manufacturers had to pay more money than they had 
anticipated, for they bought the biscuit from the student for $4800.
6