AI+苗绣!贵州非遗出海正当时

消博会丨贵州丨苗绣

Hainan, China

April, 2026

在第六届中国国际消费品博览会现场，一个结合了传统非遗苗绣与AI的展台吸引了众多国内外客商的注意。屏幕上，AI正快速生成复杂的刺绣图案；而在一旁，来自贵州的绣娘正用针线将这些由算法辅助设计的纹样变为实体。

At the 6th China International Consumer Products Expo, one booth drew particular attention for bringing together traditional Miao embroidery and artificial intelligence. On screen, AI generated intricate embroidery patterns in seconds. Beside it, embroiderers from Guizhou brought those AI-assisted designs to life with needle and thread.

这个展区属于贵州施秉的舞水云台公司，一家从传统家庭作坊到走向米兰时装周的企业。它的转型提供了一个独特的商业样本：如何用前沿科技解决传统非遗手工艺在现代商业化中面临的效率与创新瓶颈。

The booth belonged to Wushui Yuntai, a company based in Shibing County, Guizhou, that has grown from a home workshop into a brand showcased at Milan Fashion Week. Its rise offers a telling example of how new technology can help traditional craft businesses overcome long-standing bottlenecks in design, production and innovation.

传统苗绣面临的最大挑战是设计周期漫长且高度依赖绣师个人经验。为打破这一局限，舞水云台建立了一个苗绣“数字化保护基因库”，收录了上千名手工艺人的经典纹样。基于该数据库，企业引入了图像识别与生成式AI技术。目前，其AI系统对苗绣图案的识别准确率已突破90%。设计师只需输入“吉祥鸟”“石榴花”等指令，系统便能迅速生成多套符合苗族美学逻辑的设计方案。这种人机协同的模式，直接打破了传统手工创意生产的算力瓶颈。

One of the biggest challenges facing traditional Miao embroidery has long been the slow pace of design development and its reliance on the skill and intuition of individual artisans. To address that, Wushui Yuntai built a digital archive of Miao embroidery motifs, preserving signature patterns contributed by thousands of artisans. Drawing on that database, the company introduced image recognition and generative AI tools. Its system can now identify Miao embroidery patterns with an accuracy rate of more than 90 percent. Designers simply enter prompts such as "auspicious bird" or "pomegranate blossom," and the system quickly produces multiple options that stay true to the aesthetic principles of Miao embroidery. This human-machine collaboration has dramatically shortened a creative process once constrained by time and labor.

在生产端，技术升级同样带来了供应链的重构。舞水云台投资110万元人民币引入定制化特种绣花机，攻克了珠绣、亮片绣等复杂工艺难以量产的难题。一件原本需要熟练绣娘耗时3个月纯手工完成的珠绣裙，如今通过机器辅助，1小时即可完成主体部分。这种“手绣+机绣”的混合生产模式，使整体生产效率提升了80%以上。

Technology has also transformed production. Wushui Yuntai invested 1.1 million yuan in customized specialty embroidery machines, making it possible to scale up complex techniques such as beadwork and sequin embroidery. A beaded dress that once took a skilled embroiderer three months to complete entirely by hand can now have its core embroidery finished in just one hour with machine assistance. This hybrid model, combining hand embroidery with machine embroidery, has raised overall production efficiency by more than 80 percent.

效率的提升源于持续的研发投入。据统计，该企业每年将约30%的营业收入用于技术升级，目前已积累了2项发明专利、8项软件著作权及60余项实用新型专利，并成功打造出“蝴蝶妈妈”等市场化品牌。

That gain is backed by sustained investment in research and development. The company puts about 30 percent of its annual revenue into technological upgrading. So far, it has secured two invention patents, eight software copyrights and more than 60 utility model patents, while also launching consumer brands such as Butterfly Mother.

在商业版图扩张的同时，这一产业模式也为当地带来了可观的社会效益。通过“公司+基地+农户”的灵活就业模式，舞水云台在贵州施秉县及周边地区链接了超过9000名女性绣娘。这套产业网络让当地民族手工业年销售额突破7000万元人民币。更重要的是，它为乡村女性提供了不用离开家乡就能获得稳定收入的途径——核心绣娘的年收入可达8万至10万元，普通绣娘月收入也稳定在3000至6000元。

As the business has grown, so has its impact on local communities. Through a flexible employment model linking the company, production bases and rural households, Wushui Yuntai has built a network of more than 9,000 women embroiderers in Shibing and surrounding areas. That network has helped the local ethnic handicrafts industry generate more than 70 million yuan in annual sales. More importantly, it has created a way for rural women to earn stable incomes without leaving their hometowns. Core embroiderers can make between 80,000 and 100,000 yuan a year, while ordinary embroiderers typically earn 3,000 to 6,000 yuan a month.

技术的加持加速了苗绣的国际化进程。2025年，由AI参与设计的苗绣作品相继登上中国国际时装周和米兰时装周。去年，舞水云台的国际订单额超过300万元人民币，其中包括一批销往欧洲的264件高级刺绣裙订单。联合国教科文组织（UNESCO）已将舞水云台的实践列为“2025数字环境下保护与促进文化表现形式多样性示范案例”。

Technology has also accelerated Miao embroidery's global expansion. In 2025, AI-assisted Miao embroidery designs appeared at China Fashion Week and Milan Fashion Week. Last year, Wushui Yuntai recorded more than 3 million yuan in international orders, including an order for 264 high-end embroidered dresses bound for Europe. The company's work has also been highlighted in a UNESCO initiative on protecting cultural diversity in the digital age.

“我们并非用机器取代传统，而是用科技让传统在现代社会重获新生。”舞水云台总经理龙宇表示。目前，舞水云台正计划将“AI+苗绣”的应用场景拓展至家居、皮具等更广泛的消费品领域，并探索建立元宇宙数字工坊。

"We are not using machines to replace tradition," said Long Yu, general manager of Wushui Yuntai. "We are using technology to help traditional craft find a place in contemporary life." The company is now planning to expand the use of AI-powered Miao embroidery into a wider range of consumer products, including home furnishings and leather goods, while also exploring the creation of a digital workshop in the metaverse.

从黔东南深山到消博会现场，从国内展会到国际秀场。更多像舞水云台一样的贵州非遗工坊正将千年技艺融入数字时代，筑就非遗出海的锦绣之路，让东方匠心成为连接中国与世界的文化纽带。

From the mountains of southeastern Guizhou to the floor of a national expo, and from domestic trade fairs to international runways, more heritage workshops like Wushui Yuntai are bringing centuries-old craftsmanship into the digital age, helping Chinese intangible cultural heritage reach wider global audiences.

出品：贵州广播电视台国际传播中心

图片来源：多彩贵州网天眼新闻施秉县融媒体中心

编辑：靳阳

审核：熊莉莎李秋辰

终审：黄蓓