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快手上线AI购物助手功能,提问即推荐商品7月下旬，快手电商悄然向C端用户开放了"AI购物助手"功能。没有宏大的生态叙事，也没有复杂的跨端联动，而是把AI助手直接钉在商品搜索结果页的右下角，用户搜完即点、点完即用。功能设计也极其克制，预算选品、商品对比、智能榜单、降价追踪、口碑提炼，五项核心能力全部围绕"缩短决策路径"展开。这种"少说多做"的产品逻辑，与快手在下沉市场深耕多年的用户洞察一脉相承。客观来看，当前各家的AI导购产品，距离"颠覆"二字尚有距离。直播电商的增量周期已接近尾声，传统货架电商的格局也相对固化，下一轮平台级竞争的焦点，正在从"谁能拿到更多流量"转向"谁能用AI把流量的利用效率再提升一个量级"。
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