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2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题

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2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题
2014年12月大学英语6级(卷一)_最新更新,视频都在这_2026、6月四级速转存易和谐_四六级真题+资料包_六级真题_2007-2015年六级真题及答案解析_2014年12月英语六级真题

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2014年12月大学英语六级考试真题(一) 2014 年 12 月大学英语六级考试真题(一) PartI Writing (30minutes) Directions:Forthispart,youareallowed30minutestowriteanessaybasedonthepicturebelow.Youshouldstartyour essaywithabriefdescriptionofthepictureandthendiscusswhethertechnologyisindispensableineducation.Youshould givesoundargumentstosupportyourviewsandwriteatleast150wordsbutnomorethan200words• 注意:此部分试题请在答题卡1上作答。 PartⅡ ListeningComprehension (30minutes) SectionA Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation, oneormorequestionswillbeasked about whatwassaid.Both theconversationandthequestionswill bespoken only once.Aftereachquestiontherewillbeapause•Duringthepause,youmustreadthefourchoicesmarkedA) 9B),C)and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line throughthecentre. 注意:此部分试题请在答题卡1上作答: 1. A)Theman’stennisracketisgoodenough. B) Themanshouldgetapairofnewshoes. C) Shecanwaitforthemanforalittlewhile. D) Physicalexercisehelpsherstayinshape. 2. A)ThewomanwillskipDr.Smithslecturetohelptheman. B) KathyisverypleasedtoattendthelecturebyDr.Smith. C) Thewomanisgoodatdoinglabdemonstrations. D) Themanwilldoallhecantoassistthewoman. 3. A)Thewomanaskedthemantoaccompanyhertotheparty. B) Stevebecamerichsoonaftergraduationfromcollege. C) Steveinvitedhisclassmatestovisithisbigcottage. D) ThespeakersandSteveusedtobeclassmates. 4. A)Inabus. C)Inaboat. B) Inaclinic. D)Inaplane. 5. A)10:10. B)9:50. C)9:40. D)9:10. 6. A)ShedoesnotlikeJohnatall. B) Johnhasgotmanyadmirers. C) ShedoesnotthinkJohnishandsome. D) Johnhasjustgotabachelor’sdegree. 7. A)Hehasbeenbumpingalongforhours. B) Hehasgotasharppainintheneck. C) Heisinvolvedinaseriousaccident. D) Heistrappedinaterribletrafficjam. 8. A)Sheisgoodatrepairingthings. 12014年12月大学英语六级考试真题(一) B) Sheisaprofessionalmechanic. C) Sheshouldimproveherphysicalcondition. D) Shecannotgowithoutawashingmachine. Questions9to11arebasedontheconversationyouhavejustheard. 9. A)Somewitnessesfailedtoappearincourt. B) Thecasecauseddebateamongthepublic. C) Theaccusedwasfoundguiltyofstealing. D) Theaccusedrefusedtopleadguiltyincourt. 10.A)Hewasoutofhismind. C) Hiswifedesertedhim. B) Hewasunemployed. D)Hischildrenweresick. 11.A)Hehadbeeninjailbefore. C)Hewasunlikelytogetemployed. B) Hewasunworthyofsympathy. D)Hehadcommittedthesamesortofcrime. Questions12to15arebasedontheconversationyouhavejustheard. 12.A)Irresponsible. C)Aggressive B) Unsatisfactory. D)Conservative. 13. A)Internalcommunication. C)Publicrelations. B) Distributionofbrochures. D)Productdesign 14. A)Placingadvertisementsinthetradepress. C)Advertisinginthenationalpress. B) Drawingsketchesforadvertisements. D)Makingtelevisioncommercials. 15. A)Shehasthemotivationtodothejob. C)Sheisnotsoeasytogetalongwith. B) Sheknowsthetricksofadvertising. D)Sheisnotsuitablefortheposition. SectionB Directions:Inthissection,youwillhear3shortpassages.Attheendofeachpassage,youwillhearsomequestions.Both thepassageandthequestionswillbespokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfrom , , thefourchoicesmarkedA) B) C)andD).ThenmarkthecorrespondingletteronAnswerSheet1withasingleline throughthecentre. 注意:此部分试题请在答题卡1上作答。 PassageOne Questions16to19arebasedonthepassageyouhavejustheard. 16.A)Thecozycommunallife. C)Innovativeacademicprograms. B) Theculturaldiversity. D)Impressiveschoolbuildings. 17. A)Itisverybeneficialtotheiracademicprogress. B) Ithelpsthemsoakupthesurroundingculture. C) Itisasimportantastheirlearningexperience. D) Itensurestheirphysicalandmentalhealth. 18. A) Itoffersthemostchallengingacademicprograms. B) Ithastheworld5sbest-knownmilitaryacademies. C) Itprovidesnumerousoptionsforstudents. D) Itdrawsfacultyfromallaroundtheworld. 19. A) Theytrytogivestudentsopportunitiesforexperimentation. B) TheyareresponsiblemerelytotheirMinistryofEducation. C) Theystrivetodevelopeverystudent’sacademicpotential. D) Theyensurethatallstudentsgetroughlyequalattention. PassageTwo Questions20to22arebasedonthepassageyouhavejustheard. 20. A)ItwillarriveatBoulogneathalfpasttwo. B) ItcrossestheEnglishChanneltwiceaday. C) ItisnowabouthalfwaytotheFrenchcoast. D) ItisleavingFolkestoneinaboutfiveminutes. 21.A)Oppositetheship’soffice. C)AttherearofBdeck. B) Nexttotheduty-freeshop. D)InthefrontofAdeck. 22、A)Itisforthesoleuseofpassengerstravellingwithcars. 22014年12月大学英语六级考试真题(一) B) ItismuchmorespaciousthantheloungeonCdeck. C) Itisfortheuseofpassengerstravellingwithchildren. D) ItisforseniorpassengersandpeoplewithVIPcards. PassageThree Questions23to25arebasedonthepassageyouhavejustheard. 23、A)Itwasnamedafteritslocation. B) Itwasnamedafteritsdiscoverer. C) Itwasnamedafteracaveartexpert. D) Itwasnamedafteroneofitspainters. 24、A)Animalpaintingwaspartofthespirituallifeofthetime. B) DeerwereworshipedbytheancientCro-Magnonpeople. C) Cro-Magnonpeoplepaintedanimalstheyhuntedandate. D) Theywerebelievedtokeepevilsawayfromcavedwellers. 25、A)Theyknowlittleaboutwhythepaintingswerecreated. B) Theyhavedifficultytellingwhenthepaintingsweredone. C) Theyareunabletodrawsuchinterestingandfinepaintings. D) Theyhavemisinterpretedthemeaningofthecavepaintings. SectionC Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime 9 youshould listencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanks withtheexactwordsyouhavejustheard.Finally,whenthepassageisreadforthethirdtime?youshouldcheckwhatyou havewritten. 注意:此部分试题请在答题卡1上作答。 Ifyouareattendingalocalcollege,especiallyonewithoutresidencehalls,youllprobablyliveathomeandcommuteto classes.Thisarrangementhasalotof 26 It’scheaper.Itprovidesacomfortableandfamiliarsetting,anditmeansyoullget thekindofhomecookingyou’reusedtoinsteadofthemonotony(单调)that 27 eventhebestinstitutionalfood. However,commutingstudentsneedto 28 tobecomeinvolvedinthelifeoftheircollegeandtotakespecialstepsto meettheirfellowstudents.Often,thismeansacertainamountofinitiativeonyourpartin 29 andtalkingtopeopleinyour classeswhomyouthinkyoumightlike. Oneproblemthatcommutingstudentssometimesfaceistheirparents‘unwillingnesstorecognizethatthey’readults.The 30 fromhighschooltocollegeisabigone,andifyouliveathomeyouneedtodevelopthesamekindofindependenceyou’d haveifyouwerelivingaway.Homerulesthatmighthavebeen 31 whenyouwereinhighschooldon'tapply.Ifyourparents are 32 torenegotiate,youcanspeedtheprocessalongbylettingyourbehaviorshowthatyouhavetheresponsibilitythatgoes withmaturity.Parentsaremorewillingto 33 theirchildrenasadultswhentheybehavelikeadults.If,however,there’sso muchfrictionathomethatit 34 youracademicwork,youmightwanttoconsidersharinganapartmentwithoneormore friends.Sometimesthisisahappysolutionwhenfamily 35 makeeveryonemiserable. PartⅢ ReadingComprehension (40minutes) SectionA Directions:Inthissection,thereisapassagewithtenblanks.Youarerequiredtoselectonewordforeachblankfroma listofchoicesgiveninawordbankfollowingthepassage.Readthepassagethroughcarefullybeforemakingyourchoices. Eachchoiceinthebankisidentifiedbyaletter.PleasemarkthecorrespondingletterforeachitemonAnswerSheet2 withasinglelinethroughthecentre.Youmaynotuseanyofthewordsinthebankmorethanonce. Questions36to45arebasedonthefollowingpassage. childrenarenatural-bornscientists.Theyhave 36 minds,andtheyaren’tafraidtoadmittheydon’tknowsomething. Mostofthem, 37 ,losethisastheygetolder.Theybecomeself-conscious anddon’twanttoappearstupid.Insteadoffinding thingsoutforthemselvestheymake 38 thatoftenturnouttobewrong. Soit’snotacaseofgettingkidsinterestedinscience.Youjusthavetoavoidkillingthe 39 forlearningthattheywere bornwith. It’snocoincidencethatkidsstart desertingscienceonce itbecomes formalised.Childrennaturallyhavea blurred approachto 40 knowledge.Theyseelearningaboutscienceorbiologyorcookingasallpartofthesameact—it’salllearning. It’sonlybecauseofthepracticalitiesofeducationthatyouhavetostartbreakingdownthecurriculumintospecialistsubjects. 32014年12月大学英语六级考试真题(一) Youneedtohavespecialistteacherswho 41 whattheyknow.Thusoncetheyenterschool,childrenbegintodefinesubjects anderectboundariesthatneedn’totherwiseexist. Dividingsubjectsintoscience,maths,English,etc.issomethingwedofor 42 Intheendit’salllearning,butmany childrentoday 43 themselvesfromascientificeducation.Theythinkscienceisforscientists,notforthem. Ofcourseweneedtospecialise 44 EachofushasonlysomuchtimeonEarth,sowecan’tstudyeverything.At 5yearsold,ourfieldofknowledgeand 45 is broad, covering anything from learning to walk to learning to count. Graduallyitnarrowsdownsothatbythetimeweare 45 ,itmightbeonetinylittlecornerwithinscience. 注意:此部分试题请在答题卡2上作答。 A)accidentally F)exclude K)impart B)acquiring G)exertion L)inquiring C)assumptions H)exploration M)passion D)convenience I)formulas N)provoking E)eventually J)ignite O)unfortunately SectionB Directions: In this section^ you are going to read a passage with ten statements attached to it. Each statement containsinformationgiveninoneoftheparagraphs.Identifytheparagraphfromwhichtheinformationisderived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by markingthecorrespondingletteronAnswerSheet2. MeaningIsHealthierThanHappiness A) Forat least thelast decade, thehappinesscraze hasbeenbuilding. Inthelast threemonthsalone, over 1000 bookson happinesswerereleasedonAmazon,includingHappyMoney,Happy-People-PillsForAll,and,forthosejuststartingout, HappinessforBeginners. B) One of the consistent claims of books like these is that happiness is associated with all sorts of good life outcomes, including—mostpromisingly—goodhealth.Manystudieshavenotedtheconnectionbetweenahappymindandahealthy body —the happier we are, the better health outcomes we seem to have. In an overview of 150 studies on this topic, researchers put it like this: “Inductions of well-being lead to healthy functioning, and inductions of ill-being lead to compromisedhealth.” C) Butanewstudy,justpublishedintheProceedings of theNational Academyof Sciences(PNAS)challengestherosy picture.Happinessmaynotbeasgoodforthebodyasresearchersthought.Itmightevenbebad. D) D) Ofcourse,it’simportanttofirst defineHappiness.Afewmonthsago,Iwroteapiececalled“There’sMoretoLife Than BeingHappy”aboutapsychologystudythatdugintowhathappinessreallymeanstopeople.Itspecificallyexplored thedifferencebetweenameaningfullifeandahappylife. E) Itseemsstrangethattherewouldbeadifferenceatall.Buttheresearchers,wholookedatalargesampleofpeopleovera month-longperiod,foundthathappinessisassociatedwithselfish“taking”behaviorandthathavingasenseofmeaningin lifeisassociatedwithselfless“giving”behavior. F) “Happinesswithoutmeaningcharacterizesarelativelyshallow,self-absorbedorevenselfishlife,inwhichthingsgowell, needs and desires are easily satisfied, and complicated relationships are avoided”, the authors of the study wrote. “If anything, pure happinessis linked to not helpingothers in need.” Whilebeinghappy is about feelinggood, meaning is derived from contributingto othersor to society in a bigger way. As Roy Baumeister, one ofthe researchers, toldme, “Partlywhatwedoashumanbeingsistotakecareofothersandcontributetoothers.Thismakeslifemeaningfulbutitdoes notnecessarilymakeushappy.” G) ThenewPNASstudyalsoshedslightonthedifferencebetweenmeaningandhappiness,butonthebiologicallevel.Barbara Fredrickson,apsychologicalresearcherattheUniversityofNorthCarolina-ChapelHill,andSteveCole,ageneticsand psychiatry(精神病学) researcher at UCLA, examined theself-reportedlevels of happiness and meaningin 80 research subjects. H) Happinesswasdefined,asintheearlier study,byfeeling good.Theresearchersmeasuredhappinessbyaskingsubjects questionslike“Howoftendidyoufeelhappy?'“Howoftendidyoufeelinterestedinlife?”and“Howoftendidyoufeel 42014年12月大学英语六级考试真题(一) satisfied?”Themorestronglypeopleendorsedthesemeasuresof“hedonic(享乐主义的)well-being,”orpleasure,the highertheyscoredonhappiness. I) Meaningwasdefinedasanorientationtosomethingbiggerthantheself.Theymeasuredmeaningbyaskingquestionslike “Howoftendidyoufeelthatyourlifehasasenseofdirectionormeaningtoit?”and“Howoftendidyoufeelthatyouhad somethingtocontributetosociety?”Themorepeopleendorsedthesemeasuresof“eudaimonic(幸福论的)well-being”-or, simplyput,virtue—themoremeaningtheyfeltinlife. J) Afternotingthesenseofmeaningandhappinessthateachsubjecthad,FredricksonandCole,withtheirresearchcolleagues, lookedatthewayscertaingenesexpressedthemselvesineachoftheparticipants.LikeneuroscientistswhousefMRI(功育 磁共振成像)scanning to determine how regions in the brain respond to different stimuli, Cole and Fredrickson are interestedinhowthebody,atthegeneticlevel,respondstofeelingsofhappinessandmeaning. K) Cole’spastworkhaslinkedvariouskindsofchronicadversitytoaparticulargeneexpressionpattern.Whenpeoplefeel lonely,are grievingthelossofaloved one, orarestrugglingtomakeendsmeet, theirbodiesgo intothreat mode.This triggers the activation of a stress-related gene pattern that has two features : an increase in the activity of pro-inflammatory(促炎症的)genesandadecreaseintheactivityofgenesinvolvedinanti-viralresponses. L) ColeandFredricksonfoundthatpeoplewhoarehappybuthavelittletonosenseofmeaningintheirliveshavethesame geneexpressionpatternsaspeoplewhoarerespondingtoandenduringchronicadversity.Thatis,thebodiesofthesehappy peoplearepreparingthemforbacterialthreatsbyactivatingthepro-inflammatoryresponse.Chronicinflammationis,of course,associatedwithmajorillnesseslikeheartdiseaseandvariouscancers. M) “Emptypositiveemotions”-likethekindpeopleexperienceduringmanic(狂喜的)episodesorartificiallyinducedeuphoria (欣快)fromalcoholanddrugs—“areaboutasgoodforyouasadversity,”saysFredrickson. N) It’simportanttounderstandthatformanypeople,asenseofmeaningandhappinessinlifeoverlap; manypeoplescore jointlyhigh(orjointlylow)onthehappinessandmeaningmeasuresinthestudy.Butformanyothers,thereisadissonance (不一致)-theyfeelthattheyarelowonhappinessandhighonmeaningorthattheirlivesareveryhighinhappiness,butlow inmeaning.Thislastgroup,whichhasthegeneexpressionpatternassociatedwithadversity,formed75percentofstudy participants.Onlyonequarterofthestudyparticipantshadwhattheresearcherscall“eudaimonicpredominance”-thatis, theirsenseofmeaningoutpacedtheirfeelingsofhappiness. O) Thisistoobadgiventhemorebeneficialgeneexpressionpatternassociatedwithmeaningfulness.Peoplewhoselevelsof happinessandmeaninglineup,andpeoplewhohaveastrongsenseofmeaningbutarenotnecessarilyhappy,showeda de-activationoftheadversitystressresponse.Theirbodieswerenotpreparingthemforthebacterialinfectionsthatweget whenwearealoneorintrouble,butfortheviralinfectionswegetwhensurroundedbyalotofotherpeople. P) Fredrickson’s past research, described in her two books, Positivity and Love 2.0, has mapped the benefits of positive emotions in individuals. She has found that positive emotions broaden a person’s perspective and help protect people against adversity. So it was surprising to her that hedonic wellbeing, which is associated with positive emotions and pleasure,didsobadlyinthisstudycomparedwitheudaimonicwell-being. Q) “It’snottheamountofhedonichappinessthat’saproblem.”Fredricksontellsme,“It’sthatit’snotmatchedbyeudaimonic well-being.It’sgreatwhenbothareinstep.Butifyouhavemorehedonicwell-beingthanwouldbeexpected,that’swhen this[gene]patternthat’ssimilartoadversityemerged.” R) Thetermshedonismandeudaimonismbringtomindthegreatphilosophicaldebate,whichhasshapedWesterncivilization forover2000years,aboutthenatureofthegoodlife.Doeshappinesslieinfeelinggood,ashedoniststhink,orindoingand beinggood,asAristotleandhisintellectualdescendants,theethicists(伦理学家),think?Fromtheevidenceofthisstudy, itseemsthatfeelinggoodisnotenough.Peopleneedmeaningtothrive.InthewordsofCarlJung,“Theleastofthingswith ameaningisworthmoreinlifethanthegreatestofthingswithoutit.”Jung’swisdomcertainlyseemstoapplytoourbodies, ifnotalsotoourheartsandourminds. 注意:此部分试题请在答题卡2上作答。 46. Theauthor’srecentarticleexaminedhowameaningfullifeisdifferentfromahappylife. 47. Itshouldbenotedthatmanypeoplefeeltheirlifeisbothhappyandmeaningful. 48. Accordingtoonesurvey,thereisacloserelationshipbetweenhedonicwell-beingmeasuresandhighscoresonhappiness. 49. Accordingtooneoftheauthorsofanewstudy,whatmakeslifemeaningfulmaynotmakepeoplehappy. 50. Experimentswerecarriedouttodetermineourbody’sgeneticexpressionoffeelingsofhappinessandmeaning. 51. Anewstudyclaimshappinessmaynotcontributetohealth. 52. Accordingtotheresearchers,takingmakesforhappinesswhilegivingaddsmeaningtolife. 52014年12月大学英语六级考试真题(一) 53. Evidencefromresearchshowsthatittakesmeaningforpeopletothrive. 54. Withregardtogeneexpressionpatterns,happypeoplewithlittleornosenseofmeaninginlifearefoundtobesimilarto thosesufferingfromchronicadversity. 55. Mostbooksonhappinesstodayassertthathappinessisbeneficialtohealth. SectionC Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.For eachofthemtherearefourchoicesmarkedA),B),C)andD).Youshoulddecideonthebestchoiceandmarkthe correspondingletteronAnswerSheet2withasinglelinethroughthecentre. PassageOne Questions56to60arebasedonthefollowingpassage. Nothingsucceedsinbusinessbookslikethestudyofsuccess.Thecurrentbusiness-bookboomwaslaunchedin1982by Tom Peters and Robert Waterman with In Search of Excellence. The trend has continued with a succession of experts and would-beexpertswhopromisetodistiltheessenceofexcellenceintothree(orfiveorseven)simplerules. The Three Rules is a self-conscious contribution to this type of writing; it even includes a bibliography of “success studies”.MichaelRaynorandMumtazAhmedworkforaconsultancy,Deloitte,thatisdeterminedtoturnitselfintomoreofa thought-leaderandlessacorporaterepairman.Theyemployallthetricksofthesuccessbooks.Theyinsistthattheirconclusions are“measurableandactionable”-guidestobehaviourratherthananalysisforitsownsake.Successauthorsusuallyserveupvivid stories about how exceptional businesspeople stamped their personalities on a company or rescued it from a life-threatening crisis. Messrs Raynor and Ahmed are happier chewing the numbers: they provide detailed appendices on “calculating the elementsofadvantage”and“detailedanalysis”. Theauthorsspentfiveyearsstudyingthebehaviouroftheir344“exceptionalcompanies”onlytocomeupatfirstwith nothing.Everyhunch(直觉)ledtoablindalleyandeveryhypothesistoadeadend.Itwasonlywhentheyshiftedtheirattention fromhowcompaniesbehavetohowtheythinkthattheybegantomakesenseoftheirvoluminousmaterial. Managementisall aboutmakingdifficult tradeoffsinconditionsthatarealways uncertain andoften fast-changing.But exceptional companies approach these tradeoffs with two simple rules in mind, sometimes consciously, sometimes unconsciously.First:betterbeforecheaper.Companiesaremorelikelytosucceedinthelongruniftheycompeteonqualityor performancethanonprice.Second:revenuebeforecost.Companieshavemoretogaininthelongrunfromdrivinguprevenue thanbydrivingdowncosts. Most success studies suffer from two faults. There is “the halo (光环)effect”, whereby good performance leads commentators to attribute all manner of virtues to anything and everything the company does. These virtues then suddenly becomeviceswhenthecompanyfails.MessrsRaynorandAhmedworkhardtoavoidthesemistakesbystudyinglargebodiesof dataoverseveraldecades.Buttheyendupembracingadifferenterror: statingtheobvious.Mostbusinesspeoplewillnotbe surprisedtolearnthatitisbettertofindaprofitable niche(隙缝市场)andfocusonboostingyourrevenuesthantocompeteon priceandcutyourwaytosuccess.Thedifficultquestionishowtofindthatprofitablenicheandprotectit.There,TheThree Rulesislessuseful. 注意:此部分试题请在答题卡2上作答。 56. Whatkindofbusinessbooksaremostlikelytosellwell? A) Booksonexcellence. C)Booksonbusinessrules. B)Guidestomanagement. D)Analysesofmarkettrends. 57. Whatdoestheauthorimplyaboutbooksonsuccesssofar? A) Theyhelpbusinessmenonewayoranother. B) Theyarewrittenbywell-recognisedexperts. C) Theymoreorlessfallintothesamestereotype. D) Theyarebasedonanalysesofcorporateleaders. 58. HowdoesTheThreeRulesdifferfromothersuccessbooksaccordingtothepassage? A) Itfocusesonthebehaviourofexceptionalbusinessmen. B) Itbasesitsdetailedanalysisonlargeamountsofdata. C) Itofferspracticableadvicetobusinessmen. D) Itdrawsconclusionsfromvividexamples. 59. Whatdoesthepassagesaycontributestothesuccessofexceptionalcompanies? A) Focusonqualityandrevenue. 62014年12月大学英语六级考试真题(一) B) Managementandsalespromotion. C) Lowerproductioncostsandcompetitiveprices. D) Emphasisonafter-saleserviceandmaintenance. 60. Whatistheauthor’scommentonTheThreeRules! A)Itcanhelptolocateprofitableniches. C)Itisnotedforitsdetaileddataanalysis. B)Ithaslittletooffertobusinesspeople. D)Itfailstoidentifythekeystosuccess. PassageTwo Questions61to65arebasedonthefollowingpassage. Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.Notanymore.Overthepastfewmonthsithas beenworkinghard,withthehelpofmediaconsultants,toplaydownitscosyreputationinfavourofsomethingmoreacademic andserious. Kentisnotaloneinconsideringanimagerevamp(翻新),Changestonextyear’sfundingregimeareforcinguniversitiesto justifychargingstudentsupto£9000infees. Nowadaysuniversitiesareputtingmuchmoreofafocusontheirbrandsandwhattheirvaluepropositionsare.Whileinthe pastuniversitieshaveoftenfocusedonstudentsociallifeandattractionsoftheuniversitytowninrecruitmentcampaigns,they arenowconcentratingonmoretangible(实在的) attractions,suchasemploymentprospects,engagementwithindustry,and lecturercontacthours,makingclearexactlywhatstudentsaregoingtogetfortheirmoney. Theproblemfor universitiesisthatifthosebenefitsfailtomaterialise,studentsnotice.ThatworriesRobBehrens,who dealswithstudentcomplaints.“Universitiesneedtobeextremelycarefulindescribingwhat’sgoingtohappentostudents,”he says.“Ascompetitionisgoingtogetgreaterforattractinggiftedstudents,thereisadangerthatuniversitieswillgotheextramile. OneuniversitytoldprospectiveengineeringstudentstheywouldbeabletodesignacarandraceitatBrandsHatch,which neverhappened,hesays.Othershavepromiseduseofsophisticatedequipmentthatturnedouttobebrokenorunavailable.“If universitiesspentasmuchmoneyonhandlingcomplaintsandappealsappropriatelyastheyspendonmarketing,theywoulddo betteratkeepingstudents,andintheNationalStudentSurveyreturns,”hesays. Ongoing research tracking prospective 2012 students suggests that they are not only becoming more sophisticated in thinkingaboutwhattheywantfromauniversity,butarealsospendingmoretimeresearchingevidencetobackupinstitutional claims. Hencethegrowingimportanceofthestudentsurvey.FromnextSeptember,allinstitutionswillalsobeexpectedtopublish ontheirwebsiteskeyinformationsets,allowingeasiercomparisonbetweeninstitutions,betweenpromisesandreality,andthe typesofjobsandsalariesgraduatesgoonto. Asaresult,itishardlysurprisingthatuniversitiesarebeginningtochangethewaytheymarketthemselves.Whilethebest formofmarketingforinstitutionsistobegoodatwhattheydo,theyalsoneedtobeclearabouthowtheyaredifferentfrom others. Anditisvitalthatonceaninstitutionclaimstobeparticularlygoodatsomething,itmustliveuptoit.Themomentyou positionyourself,youbecomeexposed,andifyoufailinthatyouareintrouble. 注意:此部分试题请在答题卡2上作答。 61. WhatwastheUniversityofKentfamousfor? A)Itscomfortablecampuslife. C)Itsdistinguishedteachingstaff. C)Itsup-to-datecourseofferings. D)Itsdiverseacademicprogrammes. 62. Whatareuniversitiestryingtodotoattractstudents? A) Improvetheirlearningenvironment. C)Upgradetheircampusfacilities. B) Offermorescholarshipstothegifted. D)Presentabetteracademicimage. 63. WhatdoesRobBehrenssuggestuniversitiesdoinmarketingthemselves? A) Publicisetheachievementsoftheirgraduates. B) Gotoextralengthstocatertostudents’needs. C) Refrainfrommakingpromisestheycannothonour. D) Surveytheexpectationsoftheirprospectivestudents. 64. Whatisstudents’chiefconsiderationinchoosingauniversity? A) Whetheritpromisesthebestjobprospects. B) Whetheritisabletodeliverwhattheywant. C) Whetheritrankshighamongsimilarinstitutions. 72014年12月大学英语六级考试真题(一) D) Whetheritoffersopportunitiesforpracticaltraining. 65. Whatmustuniversitiesshowtowinrecruitmentcampaigns? A) Theyarepositionedtomeetthefutureneedsofsociety. B) Theyareresponsibletostudentsfortheirgrowth. C) Theyareeverreadytoimprovethemselves. D) Theyareuniqueonewayoranother. PartⅣ Translation (30minutes) Directions:Forthispart,youareallowed30minutestotranslateapassagefromChineseintoEnglish.Youshouldwrite youransweronAnswerSheet2. 反映在艺术和文学中的乡村生活理想是中国文明的重要特征。这在很大程度上归功于道家(Taoist) 对自然的情 感。传统中国画有两个最受青睐的主题,一是家庭生活的各种幸福场景,画中往往有老人在饮茶下棋,男人在耕耘收 割,妇女在织布缝衣,小孩在户外玩耍。另一个则是乡村生活的种种乐趣,画有渔夫 在湖上打渔,农夫在山上欲柴 采药,或是书生坐在松树下呤诗作画。这两个主题可以分别代表儒家 (Confucian)和道家的生活理想。 注意:此部分试题请在答题卡2上作答。 8