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⻓难句
重点词汇
选项解析 Text1
1 爱乐乐团
The decision of the New York Philharmonic to hire Alan Gilbert as its next
2 讨论的话题
music director has been the talk of the classical-music world ever since the sudden
announcement of his appointment in 2009. For the most part, the response has been
3 称赞的 4 ⾄少可以说
favorable, to say the least. “Hooray! At last!” wrote Anthony Tommasini, a
5 严肃的 sober-sidedclassical-musiccritic.
One of the reasons why the appointment came as such a surprise, however, is
6 相对地
that Gilbert is comparatively little known. Even Tommasini, who had advocated
7 不爱炫耀的 8 没有…的架⼦
Gilbert’s appointment in the Times, calls him “an unpretentious musician with no air
9 可怕的 10 指挥家
of theformidable conductor abouthim.”Asa description of the nextmusicdirectorof
11 管弦乐队 12 迄今
an orchestra that has hitherto been led by musicians like Gustav Mahler and Pierre
Boulez,thatseemslikelytohavestruckatleastsomeTimesreadersasfaintpraise.
For my part, I have no idea whether Gilbert is a great conductor or even a good
13 就某⼈来说 14 各种各样的 15 ⾳乐作品
one. To be sure, he performs an impressive variety of interesting compositions, but it
is not necessary for me to visit Avery Fisher Hall, or anywhere else, to hear
16 交响乐 17 启动计算机
interesting orchestral music. All I have to do is to go to my CD shelf, or boot up my
computeranddownloadstillmorerecordedmusicfrom iTunes.
18 忠诚的 19 ⾳乐会常客 20 代替者 Devoted concertgoers who reply that recordings are no substitute for live
performance are missing the point. For the time, attention, and money of the
21 乐器演奏家
art-loving public, classical instrumentalists must compete not only with opera houses,
22 演出团 23 录⾳演奏
dance troupes, theater companies, and museums, but also with the recorded
performances of the great classical musicians of the 20th century. These recordings
are cheap, available everywhere, and very often much higher in artistic quality than
today’s live performances; moreover, they can be “consumed” at a time and place of
24 听者的⾃主选择
the listener’s choosing. The widespread availability of such recordings has thus
25 导致 26 制度
broughtaboutacrisisintheinstitutionofthetraditionalclassicalconcert.
One possible response is for classical performers to program attractive new
musicthat isnot yet available on record. Gilbert’s own interest in newmusichasbeen
widely noted:Alex Ross, a classical-music critic, has described him as a man who is
27 具备能⼒ 28 显著地
capable of turning the Philharmonic into “a markedly different, more vibrant
29 增加表演曲⽬
organization.” But what will be the nature of that difference? Merely expanding the
orchestra’s repertoire will not be enough. If Gilbert and the Philharmonic are to
succeed, they must first change the relationship between America’s oldest orchestra
andthenewaudienceithopestoattract.
英语（一）试题 .3. （共14页）
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1⃣ 2⃣
交代
一起标志
性事件在
古典音乐
界引发的
强烈反
响。
3⃣ 4⃣ 5⃣
teossreoetttsoseosroteessoo
英一
1
7
21
莱布尼兹会上岸 整理
2
7
22
3
4 所
引
入作者本
人评论，
对古典音
乐节观点
ㄒ
进行层层 排除A 2 4
反驳。
5
的
rtotaeeonetrrotrtts【微信公众号：陈叨叨杂货铺】免费分享
thhensssstttecserreostr-seenc.BR
21.WelearnfromParagraph1thatGilbert’sappointmenthas did sth
[A]incurredcriticism. 贬义 定位到原文第一段第一处，但是不能从该句
[B]raisedsuspicion. 贬义 判断出相应的选项，所以只能看下一句，因
为没有出现大写转折词可以判断两句的方向
[C]receivedacclaim. 褒义
保持一致。
[D]arousedcuriosity. 第二句表明作者对该任命的态度是褒义的，
所以选择C选项。
22.TommasiniregardsGilbertasanartistwhois
[A]influential.
定位到原文第二段第二句，但是不知道该句单词的具体意思。
[B]modest. 通过“even”可以判断，第一句和第二句的方向保持一致，由第一句知道Gilbert
[C]respectable. 是一个鲜为人知的音乐家。根据这个信息再去评估选项。
A选项可以直接排除。C和D一个是受人尊敬的，一个是天才的。如果一个人是受人
[D]talented.
尊敬，或者是天才的话，那么一定被很多人知道。所以C D选项，也可以排除。
23.Theauthorbelievesthatthedevotedconcertgoers do sth
[A]ignoretheexpensesofliveperformances. 原文定位未提及
[B]rejectmostkindsofrecordedperformances.
原文定位未提及
[C]exaggeratethevarietyofliveperformances.
原文定位未提及
[D]overestimatethevalueofliveperformances.
莱布尼兹会上岸 整理
1324.Accordingtothetext,whichofthefollowingistrueofrecordings?
[A]Theyareoften inferiortoliveconcertsinquality.
[B]They areeasilyaccessibletothegeneralpublic.
原文沾边
[C]They helpimprove thequalityofmusic.
原文定位未提及
[D]Theyhaveonlycoveredmasterpieces.
原文定位未提及
A
25.RegardingGilbert’sroleinrevitalizingthePhilharmonic,theauthorfeels
[A]doubtful.
第一段提到大多数人对于Gilbert的态度是赞成的。
[B]enthusiastic.
褒义
作者一定是站在大多数人的对立面，即少数人的观
[C]confident.褒义
点，因此他对于新指挥家的态度一定是贬义的。
[D]puzzled. 所以这道题选A选项。
直接排除
英语（一）试题 .4. （共14页）
t【e微e信n公众s号s：t陈e叨t叨e杂r货t铺rt】e免o费分ts享s文章主旨：古典音乐面临挑战
语篇分析：
1⃣ 2⃣
交代一起标志性事件在古典音乐界引发的强烈反响。
1⃣
介绍事件并说明反响。
2⃣
介绍古典音乐界高度赞赏的主旋律之外存有疑虑。
3⃣ 4⃣ 5⃣
引入作者本人评论，对古典音乐节观点进行层层反驳。
3⃣
为作者首轮反驳：我不会因为指挥能演奏种类甚多的有趣作品而去音
乐厅，因为我有同样有趣且更丰富更便捷的录音音乐。
4⃣
为第二轮反驳：“录音音乐无法代替现场演奏”的错误看法，事实上
录音，已使传统的听音乐会习俗陷入危机。
5⃣
为最后一轮反驳仅靠Gilbert对新音乐的兴趣难以振兴乐团，若不改变
古老乐团和新听众之间的关系一切都是枉然。
1⃣
纽约爱乐乐团“将于2009年聘请艾伦吉尔伯特作为其下任⾳乐总监”的任命决定⾃被突然宣布以来,就⼀
直是古典⾳乐界谈论的话题。绝⼤部分反响⾄少可以说是赞同的。“好哇，终于这么做了！”持重的古典⾳
乐评论家安东尼•托⻢⻄尼写道。
2⃣
但是,该任命让⼈感到如此意外的原因之⼀是,吉尔伯特相对不为⼈知。甚⾄连曾在《纽约时报》上撰⽂⼤
⼒⽀持任命吉尔伯特的托⻢⻄尼出(只是)称其为“谦逊的⾳乐家在他身上没有那种令⼈⽣畏的⼤指挥家派
头”。对于⼀个迄今为⽌⼀直由像古斯塔夫•⻢勒和⽪埃尔• 布列兹这样的⾳乐家来指挥的交响乐团,这样描
述其下任⾳乐总监，似乎⾄少可能会让⼀些《纽约时报》的读者觉得是⼀种牵强的赞美。
3⃣
就我⽽⾔，我压根⼉不知道吉尔伯特是不是⼀位伟⼤的指挥，甚⾄算不算是个好指挥。诚然,他指挥了种
类其多的有趣的⾳乐作品，但是我不是⾮得动身前往艾弗⾥⾳乐厅或任何其他地⽅，才能听到有趣的交响
乐。我所要做的仅仅是⾛到我的唱⽚架旁，或者打开电脑从iTunes 上下载更多的⾳乐录⾳。
4⃣
那些回应称“⾳乐录⾳⽆法替代现场演奏"的⾳乐会忠实听众没有真正抓住核⼼问题。为了赢得艺术爱好
者的时间、关注和⾦钱，古典⾳乐演奏家们不仅必须与歌剧院、舞路团、剧团和博物馆展开竞争，⽽且还
必须与20世纪伟⼤古典⾳乐家的演奏录⾳展开克争。这些⾳乐录⾳价格低廉、随处可得、艺术品质⼤多⽐
当今的现场演奏⾼很多;⽽且听众可以⾃主选择“消费”它们的时间和地点。因此,这类⾳乐录⾳的普遍可得性
已经导致(听)传统古典⾳乐会的习俗陷⼊危机。
5⃣
全文翻译
莱布尼兹会上岸 整理
对于古典⾳乐演奏者⽽⾔，⼀种可能的应对措施就是去演奏还没有录制的有吸引⼒的新⾳乐作品。吉尔
伯特本⼈对新⾳乐的兴趣众所周知：古典⾳乐评论家亚历克斯• 罗斯称其为⼀个有能⼒将纽约爱乐乐团转变
为“显著不同的更具活⼒的团体”的。但那种不同的本质将会是什么呢？仅仅扩充乐团的演奏总曲⽬是不够
的。如果吉尔伯特和纽约爱乐乐团想要获得成功，他们必须⾸先改变“美国最古⽼的交响乐团”和“其希望吸
引的新听众”之间的关系。【微信公众号：陈叨叨杂货铺】免费分享
⻓难句
英一
重点词汇
选项解析 Text2
1 辞去职务
When Liam McGee departed as president of Bank of America in August, his
2 坦率的 3 遮盖
explanation was surprisingly straight up. Rather than cloaking his exit in the usual
v4a 含gu糊e的excuses, he 5 c a 公 m 开 e 表 ri 明 ght out and said he was leaving “to pursue my goal of
6 公开宣布
running a company.” Broadcasting his ambition was “very much my decision,”
7 董事会
McGee says. Within two weeks, he was talking for the first time with the board of
Hartford Financial Services Group, which named him CEO and chairman on
September29.
9 认真思考
McGee says leaving without a position lined up gave him time to reflect on what
kind of company he wanted to run. It also sent a clear message to the outside world
10 志向 12 ⾼管
about his aspirations.And McGee isn’t alone. In recent weeks the No.2 executives at
Avon and American Express quit with the explanation that they were looking for a
13 认真检查 14 继任计划
CEO post.As boards scrutinize succession plans in response to shareholder pressure,
15 得到点头认可 16 动荡的
executives who don’t get the nod also may wish to move on. A turbulent business
17 ⼩⼼的 18 宣告，声明
environment also has senior managers cautious of letting vague pronouncements
19 使模糊
cloudtheirreputations.
20 开始完全控制 21 副总裁
As the first signs of recovery begin to take hold, deputy chiefs may be more
22 ⼈事变更率
willing to make the jump without a net. In the third quarter, CEO turnover was down
23% from a year ago as nervous boards stuck with the leaders they had, according to
23 恢复，改善 24 ⼤量存在
Liberum Research. As the economy picks up, opportunities will abound for aspiring
leaders.
The decision to quit a senior position to look for a better one is unconventional.
25 猎头 26 坚持
For years executives and headhunters have adhered to the rule that the most attractive
CEO candidates are the ones who must be poached. Says Korn/Ferry senior partner
Dennis Carey: “I can’t think of a single search I’ve done where a board has not
27 命令 28 现任的
instructedmetolookatsittingCEOsfirst.”
Those who jumped without a job haven’t always landed in top positions quickly.
EllenMarramquitaschiefofTropicanaadecadeago, saying she wantedtobeaCEO.
It was a year before she became head of a tiny Internet-based commodities exchange.
RobertWillumstad left Citigroup in 2005 with ambitionsto be a CEO.He finally took
thatpostatamajorfinancialinstitutionthreeyearslater.
Many recruiters say the old disgrace is fading for top performers. The financial
crisis has made it more acceptable to be between jobs or to leave a bad one. “The
traditional rule was it’s safer to stay where you are, but that’s been fundamentally
inverted,” says one headhunter. “The people who’ve been hurt the worst are those
who’ve stayedtoolong.”
英语（一）试题 .5. （共14页）
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1⃣
美国银
行总裁辞
职异常坦
率，而后
很快获得
其理想中
的职位。
2⃣ 3⃣
引出
高管裸辞
这一职场
现象，并
分析现象
原因。
4⃣ 5⃣ 6⃣
teteoeettostoentaosntrep
1
2
3
莱布尼兹会上岸 整理
4
5
说
明现象的
意义：折
射出高端
职场规则 6 30 招聘⼈员 31 丢脸，耻辱
的变化。
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26.WhenMcGeeannouncedhisdeparture,hismannercanbestbedescribedasbeing
tsteo[Ae]aerrtotgaonts. toentaosnt-epBDc.AE
[B]frank.
精准定位
[C]self-centered.
8 冲动的
[D]impulsive.
27.AccordingtoParagraph2,seniorexecutives’quittingmaybespurredby
[A]theirexpectationofbetterfinancialstatus. 原文定位未提及
[B]theirneedtoreflectontheirprivatelife.
原文定位未提及
[C]theirstrainedrelationswiththeboards.
原文定位未提及
[D]theirpursuitofnewcareergoals.
精准定位
莱布尼兹会上岸 整理
28.Theword “poached”(Line3,Paragraph4)mostprobablymeans
[A]approvedof.
29 处理
[B]attendedto.
[C]huntedfor.
[D]guardedagainst. 词汇题可以用逻辑解题
满分技巧1: 如果有选项和文中有词汇重复，那么就选这个选项。但不是所有情形都成立。
29.It canbeinferredfrom thelastparagraphthat
[A]topperformersusedtoclingtotheirposts.
最后一句话中有大写转折词可以先看，但
推断题
[B]loyaltyoftopperformersisgettingout-dated. 是第一句提到了“top managers”更直
接，所以两句结合起来看。
[C]topperformerscaremoreaboutreputations.
[D]it’ssafertosticktothetraditionalrules.
满分技巧2:
【推段落】主旨主要出现在（重点看）：第1句、大写转折句和最后1句。优先看大写转折句和最后1句。
30.Whichofthefollowingisthebesttitleforthetext?
[A]CEOs:WheretoGo? 由26题提干知，这篇文章讲高管离职。
30题C选项题目意思说高管跳槽。
[B]CEOs:AlltheWayUp?
和26题对应，选C。
[C]TopManagersJumpwithoutaNet
[D]TheOnlyWayOutforTopPerformers
英语（一）试题 .6. （共14页）
tsteoeettosooenoaosntrep
【微信公众号：陈叨叨杂货铺】免费分享文章主旨：高层管理人员正在纷纷裸辞。
语篇分析：
1⃣
美国银行总裁辞职异常坦率，而后很快获得其理想中的职位。
2⃣ 3⃣
引出高管裸辞这一职场现象，并分析现象原因。
2⃣
说明高管裸辞的内在原因。
3⃣
分析高管裸辞现象产生的外部原因（社会环境）。
4⃣ 5⃣ 6⃣
说明现象的意义：折射出高端职场规则的变化。
4⃣
以前高管裸辞并不常见。
5⃣
侧面解释这一现象过去不常见的原因。
6⃣
高端职场传统规则已经被彻底颠覆裸辞已经建立新规则。
1⃣
利亚姆•⻨基8⽉份辞去其作为美国银⾏总裁的职务时,他的解释出⼈总料地直率。他没有⽤常⻅的⼀些含
糊其辞的借⼝来掩饰⾃⼰的离开,⽽是公开声明他离职是“为了追求我管理⼀家公司的⽬标”。⻨基说,公布他
的追求⽬标“完全是我⾃⼰的决定”。不出两周，⻨基⾸次与哈特福德⾦融服务集团的董事会会谈，9⽉29
⽇，该集团任命他为 CEO 兼董事⻓。
2⃣
⻨基说，没有找好下家就辞职，给了他时问认真思考⾃⼰想要管理什么样的公司。这也向外界明确传逃
了他的志向所在。不过这么做的不仅仅只有⻨基⼀个⼈。最近⼏周,雅芳公司和美国运通公司的⼆把⼿以他
们在期冀 CEO 职位为由辞职了。当董事会迫于股东压⼒仔细审查继任计划时，那些未得到⾸肯的⾼管也
可能想换份⼯作。动荡不安的商业环境也使得⾼级经理⼈逆防让含糊其辞的声明损毁⾃⼰的声誉。
3⃣
随着经济复苏初现企稳远象,副总们也许会更愿意在没有找到新⼯作的情况下就辞职。利伯伦研究公司的
数据显示,由于焦虑的董事会紧抓现有领导不放，第三季度的 CEO ⼈事变动率相较去年下降了 23%。随着
经济好转，对于胸怀抱负的领导者来说将会有很多机会。
4⃣
辞去⾼级职位以期冀更好职位这样的决定不符合惯例。多年来,⾼管和猎头们都⼀直遵从这样⼀条规则：
最具吸引⼒的 CEO候选⼈是那些必须被挖来的⼈。科恩/费⾥(猎头)公司资深合伙⼈丹尼斯•凯⾥说：“我所
做的招聘中，想不起有哪⼀次董事会没有要求我⾸先考虑在任的CEO。”
5⃣
那些还没有找到(新)⼯作就跳槽的⼈并不总是能够快速谋得⾼位。10年前,艾伦•⻢拉姆以纯果乐公司领导
⼈身份离职，说她想成为⼀名CEO;⼀年后她才成为⼀家⼩型⽹络商品交易所的头头。2005 年，罗伯特•维
伦斯塔德怀端着成为⼀名CEO 的雄⼼离开了花旗集团，三年后他才总算在⼀家⼤型⾦融机构担任了这⼀职
务。
6⃣
全文翻译
莱布尼兹会上岸 整理
许多招聘⼈员表示,过去对⾼级职员⽽⾔的不光彩正在淡去。⾦融危机已经使得暂时赋闲在家或者辞去糟
糕的⼯作变得更易接受。“传统规则是固守现任岗位更保险，但是,这种规则已经被彻底颜覆了”某位猎头说
道，“受害最深的恰恰是那些待得太久的⼈。”【微信公众号：陈叨叨杂货铺】免费分享
Text3
The rough guide to marketing success used to be that you got what you paid for.
No longer. While traditional “paid” media – such as television commercials and print
1 平⾯⼴告 2 运⽤ 3 可供替代的 advertisements– still play a major role, companies today can exploit many alternative
forms of media. Consumers passionate about a product may create “earned” media by
4 将某物推荐给某⼈ 5 利⽤ willingly promoting it to friends, and a company may leverage “owned” media by
7 提醒
sending e-mail alerts about products and sales to customers registered with its Web
8 着⼿处理
site. The way consumers now approach the process of making purchase decisions
9 起源于
means that marketing’s impact stems from a broad range of factors beyond
conventionalpaidmedia.
Paid and owned media arecontrolled by marketers promoting their own products.
For earned media, such marketers a11c t充a当s the i 1 n 2 i t 创 ia 始 to ⼈ r for users’responses. But in some
cases, one marketer’s owned media become another marketer’s paid media – for
instance, when an e-commerce retailer sells ad space on its Web site. We define such
13 流量
sold media as owned media whose traffic is so strong that other organizations place
their content or e-commerce engines within that environment. This trend, which we
14 处于萌芽状态
believe is still in its infancy, effectively began with retailers and travel providers such
as airlines and hotels and will no doubt g15o ⾛fu得rt更he远r. Johnson & Johnson, for example,
has created BabyCenter, a stand-alone media property that promotes complementary
16 …的出现
and even competitive products. Besides generating income, the presence of other
marketers makes the site seem objective, gives companies opportunities to learn
17 吸引⼒
valuable information about the appeal of other companies’ marketing, and may help
18 ⽤户访问量
expandusertrafficfor allcompaniesconcerned.
19 重⼤技术变⾰
The same dramatic technological changes that have provided marketers with
more (and more diverse) communications choices have also increased the risk that
20 发表意⻅
passionate consumers will voice their opinions in quicker, more visible, and much
21 劫持 22 …的反⾯ 23 财产
more damaging ways. Such hijacked media are the opposite of earned media: an asset
or campaign b 2 e 4 c o 成 m 为 e … s 的 h ⼈ os 质 tage to consumers, other st 2 a 5 k 利 eh 益 ol 相 de 关 r 者 s, or a2c6t i激vi进st分s⼦who
27 发表负⾯评论
make negative allegations about a brand or product. Members of social networks, for
28 向…施加压⼒ instance, are learning that they can hijack media to apply pressure on the businesses
thatoriginallycreatedthem.
29 抵制
If that happens, passionate consumers would try to persuade others to boycott
products, putting the reputation of the target company at risk. In such a case, the
company’s response may not be sufficiently quick or thoughtful, and the learning
30 急剧的 31 减轻
curve has been steep.Toyota Motor, for example, alleviated some of the damage from
32 召回危机 33 精⼼策划的
its recall crisis earlier this year with a relatively quick and well-orchestrated
34 交流
social-media response campaign, which included efforts to engage with consumers
directlyonsitessuchasTwitterandthesocial-newssiteDigg.
英语（一）试题 .7. （共14页）
【微信公众号：陈叨叨杂货铺】免费分享
1⃣
现代营
销效果是
多种媒介
合力作用
的结果。
2⃣
展示
“出售媒
介”给营
销商带来
的机遇。
3⃣ 4⃣
-
⻓难句
英一
重点词汇
选项解析
1
7 5 3
文章主旨
万
1
排除C
2
万
2
莱布尼兹会上岸 整理
3
万
3
“赢
得媒介”
衍生而来
排除B
的“劫持 4
媒介”对 734
营销商造
成的巨大
风险。
-【微信公众号：陈叨叨杂货铺】免费分享
-
31. Consumersmaycreate“earned”mediawhentheyare
10 痴迷于
[A]obsessedwithonlineshoppingatcertainWebsites. 原文定位未提及
[B]inspiredbyproduct-promotinge-mailssenttothem.
原文定位未提及
[C]eagertohelptheirfriendspromotequalityproducts.
精准定位
[D]enthusiasticaboutrecommendingtheirfavoriteproducts.
C32. AccordingtoParagraph2,soldmediafeature
[A]asafebusinessenvironment. 原文定位未提及
[B]randomcompetition.
原文定位未提及
精准定位 [C]strongusertraffic.
原文沾边
[D]flexibilityinorganization. 原文定位未提及
B33. TheauthorindicatesinParagraph3thatearnedmedia 莱布尼兹会上岸 整理
[A]inviteconstantconflictswithpassionateconsumers. B D为相似选项，D中所有的负面评论能
够推出B选项的产生负面影响，但是B选
[B]canbeusedtoproducenegativeeffectsinmarketing.
项的负面影响，不能推出D中所有的负
相似选项 [C]mayberesponsiblefor fiercercompetition. 面评论。D能推出B，B不能推出D，选
择B选项。
[D]deserveallthenegativecommentsaboutthem.
绝对化选项
满分技巧2: 通常不选【绝对化词组】的选项
A34. ToyotaMotor’sexperienceiscitedasanexampleof
[A]respondingeffectivelytohijackedmedia.
例子题 [B]persuadingcustomersintoboycottingproducts.
[C]cooperatingwithsupportive consumers.原文定位未提及
[D]takingadvantageofhijackedmedia.
原文定位未提及
满分技巧1: 时间对比文章，一定会有过去和现在。重点关注选项中关于“变化”或时间特征词。
A35. Whichofthefollowingisthetextmainlyabout?
[A]Alternativestoconventionalpaidmedia.
[B]Conflictbetweenhijackedandearnedmedia.
35 ⽀配
[C]Dominanceofhijackedmedia.
[D]Popularityofownedmedia.
莱布尼兹会上岸 整理
莱布尼兹会上岸 整理
英语（一）试题 .8. （共14页）
-
【微信公众号：陈叨叨杂货铺】免费分享文章主旨：新媒介给营销传播带来的机遇和风险。
语篇分析：
1⃣
现代营销效果是多种媒介合力作用的结果。
2⃣
展示“出售媒介”给营销商带来的机遇。
3⃣ 4⃣
“赢得媒介”衍生而来的“劫持媒介”对营销商造成的巨大风险。
3⃣
劫持媒介的内涵，并说明它对营销商的风险性。
4⃣
侧重说明，公司应如何应对劫持媒介带来的风险。
全文翻译
莱布尼兹会上岸 整理
1⃣
营销成功的⼤致准则曾经是：使你的花费物有所值。这种情形已经不再。虽然传统的“付费”媒介如电视⼴
告和印刷⼴告依然发挥主要作⽤。但企业如今还可以利⽤许多其他形式的媒介。热衷某⼀产品的消费者可以通
过⾃愿将之推荐给朋友的⽅式，创建“赢得（⼝碑）”媒介：企业可以通过给在其⽹站上注册的消费者发送关
于产品及减价信息的电⼦邮件提示,充分利⽤“⾃有”媒介。现在消费者做出购买决策的⽅式表明，营销的影响
来⾃于超越传统付费媒介的众多因素。
2⃣
付费媒介和⾃有媒介由推销⾃⼰产品的营销商掌控．⽽对于赢得(⼝碑)媒介来说,这些营销商充当的是⽤户
反应的最初发起者．但在某此情況下——⽐如，当⼀个电⼦商务零售商在共⽹站上出售⼴告空间时，⼀个营销
商的⾃有媒介就成了另外⼀个营销商的付费媒介。我们把这样的出售媒介定义为“访问量如此之⼤，以⾄于其
他机构也将⼴告内容或电⼦商务引擎放置在它的⽹络环境中”的⾃有媒介。我们相信这种趋热⽬前仍处于起始
状态.它始于零售商和像航空公司、酒店等旅游服务提供商，且很有效果,势必会得到进⼀步发展。例如，强⽣
公司创建了宝宝中(BabyCenter)，它是⼀家独⽴的媒介资产，⽤于推⼴互补性甚⾄是竞争性的产品。除了能
够产⽣收⼊之外,其他营销商的存在也使该⽹站显得公正客观,给各公司提供机会了解其他公司成功营销策咯的
宝贵信息，并且可能帮助所有相关企业增⼤⽤户访问量。
3⃣
同样是这些重⼤的技术变⾰,在给营销商带来更多的(以及更多样化的)传播渠道选择的同时 •也增加了⻛险,
那就是充满激情的消费者会以更快、更公开可⻅和远更具破坏性的⽅式发表他们的观点。这种“劫持媒介”
是赢得(⼝碑)媒介的反⾯：⼀种资产或⼀个商业活动被消费者、其他利益相关者或激进主义分⼦劫持为⼈质,对
某⼀品牌或产品发表负⾯评论。例如,社交⽹络⽤户正在认识到他们可以劫持媒介向最初创建这些⽹络的企业
施加压⼒。
4⃣
这种情況⼀旦发⽣,充满激情的消费者会努⼒说服他⼈抵制产品,从⽽危及⽬标公司的声誉。在这种情况下，
公司的回应越迅速、周到越好，学习曲线⼗分陡峭(即时间紧，任务重）。例如，丰⽥汽⻋公司通过发动相对
迅速、协调有致的社交媒介回应活动，包括在微博Twitter 和社会新⽤⽹ Digg 等⽹站上与消费者直接互动,缓
解了今年早些时侯的召回危机所造成的部分损害。【微信公众号：陈叨叨杂货铺】免费分享
Text4
It’s no surprise that Jennifer Senior’s 2 in 富 si 有 gh 洞 tf 察 ul ⼒ , 的 provocative magazine 1c 封ov⾯er故事
story, “I love My Children, I Hate My Life, ” is arousing much chatter – nothing gets
3 育⼉ 4 绝不是
people talking like the suggestion that child rearing is anything less than a completely
5 令⼈满⾜的
fulfilling, life-enriching experience. Rather than concluding that children make
6 痛苦的
parents either happy or miserable, Senior suggests we need to redefine happiness:
7 即时即地的快乐
insteadof thinkingof itassomethingthatcanbemeasuredbymoment-to-momentjoy,
we should consider being happy as a past-tense condition. Even though the
8 ⽇复⼀⽇的经历
day-to-day experience of raising kids can be soul-crushingly hard, Senior writes that
9 使⼈⼼情沮丧
“the very things that in the momentdampen our moods can later be sourcesof intense
gratificationanddelight.”
The magazine cover showing an attractive mother holding a cute baby is hardly
10 报摊
the only Madonna-and-child image on newsstands this week. There are also stories
11 既…⼜
about newly adoptive – and newly single – mom Sandra Bullock, as well as the usual
12 怀孕的 13 以…为特⾊
“Jennifer Aniston is pregnant” news. Practically every week features at least one
14 准妈妈
celebritymom,ormom-to-be,smilingonthenewsstands.
In a society that so15p e持r续sis不te断nt地ly ce16le 颂br扬ates pr 1 o 7 c ⽣ re 育 ation, is it any wonder that
18 等同于
admitting you regret having children is equivalent to admitting you support
kitten-killing? It doesn’t seem quite fair, then, to compare the regrets of parents to the
regrets of the childless. Unhappy parents rarely are p1r9o v激o励ked to wonder if they
20 受…困扰
shouldn’t have had kids, but unhappy childless folks are bothered with the message
that children are the single most important thing in the world: obviously their misery
21 张开
mustbeadirectresultofthegapingbaby-size holesintheirlives.
Of course, the image of parenthood that celebrity magazines like Us Weekly and
People present is hugely unrealistic, especially when the parents are single mothers
like Bullock.According to several studies concluding that parents are less happy than
childless couples, single parents are the least happy of all. No shock there,
22 依靠
considering how much work it is to raise a kid without a partner to lean on; yet to
hear Sandra and Britney tell it, raising a kid on th2e3ir 独⾃“own” (read: with
24 ⽇夜不停 25 ⼩菜⼀碟
round-the-clockhelp)isapieceofcake.
It’s hard to imagine that many people are dumb enough to want children just
becauseReese andAngelina make it lookso glamorous: most adults understand that a
baby is not a haircut. But it’s interesting to wonder if the images we see every week
of stress-free, happiness-enhancing parenthood aren’t in some small, subconscious
way contributing to our own dissatisfactions with the actual experience, in the same
way that a small part of us hoped getting “the Rachel” might make us look just a little
bitlikeJenniferAniston.
英语（一）试题 .9. （共14页）
【微信公众号：陈叨叨杂货铺】免费分享
1⃣
介绍
Jennifer育
儿幸福
观。
2⃣ 3⃣ 4⃣ 5⃣ ⻓难句
⼀
英一
重点词汇
选项解析
万
6
2
3
批驳媒体
万
影响下的
8
社会流行
育儿观。
4
所
莱布尼兹会上岸 整理
5
7
40
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-
36. JenniferSeniorsuggestsinherarticlethatraisingachildcanbring
[A]temporarydelight.
[B]enjoymentinprogress.
褒义
[C]happinessinretrospect.
精准定位
[D]lastingreward.
D37. Welearnfrom Paragraph2that
[A]celebritymomsareapermanentsourcefor gossip.
推断题 [B]singlemotherswithbabiesdeservegreaterattention.
[C]newsaboutpregnantcelebritiesisentertaining. 第二段全都是细节，可以直接用主旨做。由
第一题可以了解到，这篇文章谈论到“生孩
[D]havingchildrenishighlyvaluedbythepublic.
子是快乐的”。
以及第三题的第一段也是可以得到D选项。
A38. ItissuggestedinParagraph3thatchildlessfolks
[A]areconstantlyexposedtocriticism. 精准定位
贬义 [B]arelargelyignoredbythemedia. 原文定位未提及
[C]failtofulfilltheirsocialresponsibilities.原文定位未提及
[D]arelesslikelytobesatisfiedwiththeirlife.原文定位未提及
D39. AccordingtoParagraph4,themessageconveyed bycelebritymagazinesis
[A]soothing.
[B]ambiguous.
[C]compensatory.
[D]misleading.
精准定位
B40. Whichofthefollowingcanbeinferredfromthelastparagraph?
[A]Having childrencontributeslittletotheglamourofcelebritymoms.
推断题 [B]Celebritymomshaveinfluencedourattitudetowardschildrearing.
[C]Havingchildrenintensifiesourdissatisfactionwithlife.原文定位未提及
[D]Wesometimesneglectthehappinessfrom childrearing.
原文定位未提及
这道题应该看最后一段的最后一句（因为出
现了大些转折词），但是最后一句太长了理
解难度特别大。所以我们可以看第一句，因
为出现了大写转折词But，所以第一句和第
二句的方向是相反的。
英语（一）试题 .10. （共14页）
-【微信公众号：陈叨叨杂货铺】免费分享文章主旨：提倡理性的育儿幸福观。
语篇分析：
1⃣
介绍Jennifer育儿幸福观。
2⃣ 3⃣ 4⃣ 5⃣
批驳媒体影响下的社会流行育儿观。
2⃣
当前，媒体高度关注明星育儿信息，宣扬神圣而又完美的育儿生活。
3⃣
批驳媒体影响下社会育儿观的不公平。
4⃣
批驳社会流行育儿观的不真实性。
5⃣
媒体影响下，社会流行育儿观的不良影响，加剧民众对实际育儿体验
的不满。
长难句分析
It’s no surprise that Jennifer Senior’s insightful, provocative magazine cover story, “I love
主系表 that引导主语从句
My Children, I Hate My Life, ” is arousing much chatter – nothing gets people talking like the
主谓宾宾补
suggestion that child rearing is anything less than a completely fulfilling, life-enriching experience.
that引导同位语从句
)
Unhappy parents rarely are provoked to wonde(r if they shouldn’t have had kids, but unhappy
• if引导宾语从句
主谓主补
childless folks are bothered with the message that children are the single most important thing in the
主谓 that引导同位语从句
world: obviously their misery must be a direct result of the gaping baby-size holes in their lives.
But it’s interesting to wonder 廉if the im C ages we see every weexk of stress-free, happiness-enhancing
主系表 真正的主语if引导宾语从句 定语从句省略that 后置定语修饰the images
parenthood ) aren’t [ in some small, subconscious wa]y contributing to our own dissatisfactions with the
⽅式状语
宾从的主谓宾
actual experience, [ in the same wa]y ( that a small part of us hoped ) ( getting “the Rachel” might make us
⽅式状语 同位语从句 宾语从句省略that
)
look just a little bit like Jennifer Aniston.全文翻译
1⃣
毫不奇怪，Jennifer Senior 富有洞察⼒、挑衅性的杂志封⾯故事“我爱我的孩⼦，我讨厌我的⽣活”引起了
很多议论——没有什么⽐抚养孩⼦⽐完全充实的⽣活更能引起⼈们谈论的了——丰富的经验。与其得出孩⼦让
⽗⺟快乐或痛苦的结论，Senior 建议我们需要重新定义快乐：与其将快乐视为可以通过瞬间快乐来衡量的东
⻄，我们应该将快乐视为过去时状态.尽管抚养孩⼦的⽇常经历可能会令⼈⼼碎，但⾼级写道：“那些暂时抑制
我们情绪的事情，后来可能会成为强烈满⾜和快乐的源泉。”
2⃣
杂志封⾯显示⼀位迷⼈的⺟亲抱着⼀个可爱的婴⼉，这并不是本周报摊上唯⼀的⻨当娜和孩⼦形象。还有关
于新收养和新单身妈妈桑德拉布洛克的故事，以及通常的“詹妮弗安妮斯顿怀孕”新闻。⼏乎每周都有⾄少⼀位
名⼈妈妈或准妈妈在报摊上微笑。
3⃣
在⼀个如此坚持⽣育的社会中，承认⾃⼰后悔⽣孩⼦就等于承认⾃⼰⽀持杀⼩猫，这有什么奇怪的吗？因
此，将⽗⺟的遗憾与没有孩⼦的遗憾进⾏⽐较似乎不太公平。不快乐的⽗⺟很少被激起怀疑他们是否不应该⽣
孩⼦，但不快乐的没有孩⼦的⼈会为孩⼦是世界上最重要的事情的信息⽽烦恼：显然他们的痛苦⼀定是婴⼉张
开嘴的直接结果——他们⽣活中的⼤⼩漏洞。
4⃣
当然，像《美国周刊》和《⼈物》这样的名⼈杂志所呈现的⽗⺟形象是⾮常不现实的，尤其是当⽗⺟是像布
洛克这样的单身⺟亲时。根据⼏项研究得出的结论，⽗⺟不如没有孩⼦的夫妇幸福，单亲⽗⺟是最不幸福的。
考虑到在没有伴侣的情况下抚养⼀个孩⼦需要做多少⼯作，这并不令⼈震惊；还没有听到桑德拉和布兰妮说出
来，“⾃⼰”抚养⼀个孩⼦（阅读：在全天候的帮助下）是⼩菜⼀碟。
5⃣
很难想象有很多⼈愚蠢到想要孩⼦，只是因为⾥斯和安吉丽娜让孩⼦看起来如此迷⼈：⼤多数成年⼈都明
⽩，婴⼉不是理发。但有趣的是，我们每周看到的⽆压⼒、提⾼幸福感的⽗⺟形象是否以某种微⼩的、潜意识
的⽅式导致了我们对实际经历的不满，就像我们中的⼀⼩部分⼈⼀样希望得到“瑞秋”可能会让我们看起来有点
像詹妮弗安妮斯顿。
