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懂游宝 (懂淘 App) 潮玩消费新趋势 《2025 懂游宝（懂淘 App）潮玩消费洞察报告》显示，2025 年潮玩行业交易热度走高，二季度平台潮玩订单量同比上涨 330.2%，交易额同比增幅达 309.7%，潮玩文化逐步向大众消费市场渗透。当前国产原创 IP 占据市场主导，2025 年上半年仅 4 个海外 IP 跻身平台潮玩销量 TOP20 榜单。其中国创 IP LABUBU 连续两年拿下销量榜首，另有 5 个全新 IP 首次进入销量前二十。报告揭示消费新风向：带有叛逆、个性等 “反骨” 属性的潮玩 IP 销量稳步上涨，消费者不再偏好传统乖巧、同质化形象，个性化审美成为消费主流。
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