夜雨聆风Recently, upon the coordination of the Beijing Investment & Talent Introduction Base under Yinhu Bay Group, Doryn, Agricultural Counsellor (Coffee Affairs) of the Consulate General of the Republic of Uganda in Guangzhou, led a team of relevant officials from the Guangzhou Representative Office of the Uganda Coffee Development Authority (UCDA) on an inspection and exchange visit to Xiong’an Agricultural Holding Group. The two parties exchanged views on new cooperation opportunities in cross-border green coffee bean trade. Wang Guozheng, Deputy General Manager of Yinhu Bay Group, attended the meeting alongside core business personnel from Xiong’an Agricultural Holding Group.Li Miaomiao, person-in-charge of the Beijing Investment & Talent Introduction Base, accompanied on the inspection and exchange visit.
Uganda lies within East Africa’s premium coffee-growing belt. Owing to its high-altitude mountainous terrain, fertile volcanic soil, sufficient rainfall and abundant sunlight, the country produces high-grade Robusta and Arabica coffee beans with rich, mellow flavour profiles. As a pillar featured agricultural industry of Uganda, its coffee sector features complete, eco-friendly coffee planting and production systems. Uganda is among Africa’s top coffee exporters and a globally competitive supplier of premium coffee raw materials with enormous development potential.
Photo Source: UCDA
UCDA oversees the full coffee industrial chain across Uganda, covering industrial regulation, production capacity development and global market expansion. Rooted in the Chinese market, its Guangzhou Representative Office is tasked with promoting Ugandan coffee brands, facilitating business matchmaking between Chinese and Ugandan enterprises, and conducting domestic market research, with the aim of unlocking more opportunities for bilateral coffee trade and industrial cooperation.
Photo Source: UCDA
At the meeting, business executives of Xiong’an Agricultural Holding Group delivered a detailed presentation to Doryn and her entourage, introducing the Group’s development progress and core strengths in the coffee industry. In terms of business performance, the Group has achieved phased breakthroughs in green coffee bean trade. In terms of platform planning, leveraging Jiangmen’s solid coffee industry foundation and locational advantages, the Group will give full play to the unique strengths of Jiangmen as a renowned hometown of overseas Chinese, scale up its local coffee trade sector, continuously amplify the agglomeration effect of the coffee industrial chain, and advance the planning and launch of a green coffee bean trading platform serving the Guangdong-Hong Kong-Macao Greater Bay Area.
Relevant officials from the UCDA Guangzhou Representative Office noted that Jiangmen boasts a vibrant coffee consumption culture and an ever-expanding local market, supported by flourishing integrated business models that combine coffee with cultural tourism. The local coffee industry embraces broad development prospects. The delegation voiced full confidence in Jiangmen’s market potential and expressed hopes to deepen partnerships with local coffee enterprises to jointly tap new growth potential in China’s coffee consumption market.
The two sides also discussed direct overseas green coffee bean sourcing, regular business matchmaking and joint development of trading platforms, and reached a preliminary letter of intent for cooperation.
Moving forward, Xiong’an Agricultural Holding Group will actively translate the outcomes of this exchange into tangible cooperation measures. The Group will deepen industrial collaboration with Uganda and other core global green coffee bean producing regions, steadily expand import channels for overseas green coffee beans, and upgrade supporting services along the coffee supply chain. These initiatives will drive the high-quality upgrading of Jiangmen’s complete coffee industrial chain and support Jiangmen’s development into a core coffee industry hub of the Guangdong-Hong Kong-Macao Greater Bay Area.
