特刊征稿 | AI in Business and Strategic Communication

Communication and Change

Communication and Change正式启动AI in Business and Strategic Communication: Organizational Transformations, Stakeholder Relationships, and Emerging Communication Practices特刊征稿。

人工智能正在深刻重塑商业与战略传播的未来图景。从生成式人工智能、智能对话系统，到预测分析与自动化内容生成，人工智能技术已广泛嵌入组织传播的各个层面，不仅深刻影响着企业与利益相关者之间的沟通方式、关系构建、危机应对与受众触达，也在重新定义组织的战略决策逻辑与传播实践路径。

随着人工智能日益融入组织传播的全过程，一系列关键议题随之浮现：透明性与可解释性、信任机制的重构、真实性的边界、伦理规范的建立、创造力的再定义、人机协作的分工模式，以及互动关系的演变等。人工智能不仅显著提升了传播的效率与个性化程度，更在深层结构上重塑着商业与战略传播中的职业角色、组织文化生态，以及利益相关者对组织的认知与期待，推动传播实践发生系统性变革。

本特刊诚邀原创研究稿件，聚焦人工智能在商业传播、战略传播及相关领域中日益演进的角色与影响。我们期待收到具有扎实理论基础、严谨研究方法，并兼具实践相关性与理论贡献的学术成果，共同推动对AI如何塑造组织动态、利益相关者关系及战略传播实践的深入理解。

来稿方法不限（定量、定性、混合、计算、实验、民族志、批判性研究等均可）。

特刊编辑

本特刊选题方向包括（但不限于）：

Theme 1: AI and Organizational Transformation

• AI and strategic communication management

• AI-enabled internal communication

• AI and leadership communication

• AI and employee engagement

• Human-AI collaboration in organizational communication

• AI and data-driven decision-making

• AI and predictive analytics

• AI and communication intelligence

• AI and future of communication professions

Theme 2: AI and Stakeholder Relationships

• Stakeholder engagement and relationship management

• AI and dialogic management

• AI, employee well-being, and organizational outcomes

• Trust, credibility, and authenticity

• Audience perceptions and user experiences

Theme 3: Emerging Practices in AI-Mediated Business and Strategic Communication

• AI and crisis communication

• AI and corporate reputation management

• AI and content creation

• AI and social listening

• AI and campaign evaluation

• AI’s role in storytelling and branding

• Impact of chatbots on business and strategic communication

• Virtual influencers

• AI and media relations

• AI and social impact

投稿须知

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www.springer.com/44382

E-mail:

cac@fudan.edu.cn