文档内容
教材习题答案
They are outdoors.
Learning to learn 2
They were on a camping trip. They were talking about the stars
略 3
1 that they could see.
2 Watson spoke about astronomy the position of stars the
looking at the world a questioning attitude facts the 4 , ,
1 2 3 4 scientific measurement of time and the atmosphere but didnt
reasons judge form an opinion
5 6 realise they could see the stars because their tent had been stolen.
3 Story C
What is the A doctor and a clown.
1
Why is the writer How do I know what relationship They are in the doctors room.
2
writing this text Im reading is true between the The clown was feeling unhappy.
? ? 3
ideas in the text
The clown who makes everyone laugh cant cheer himself up.
?
4
Does the writer give Is the text
2 3 3
Is the text evidence to support comparing and Story A
1
describing a his/her opinions contrasting two
? What did each
problemandgiving Is the writer just things Character Real purpose The result
5 ? person do
a solution to that giving information Is the text ?
? 6 He bought a
problem Is the writer trying examining causes The art Hewantedtobuy
? 7 Hebought acat. cat that he
What is the to persuade you that and effects collector thesaucer.
4 , didnt want.
writers aim the writers ideas are reasons and
?
good results He knew
? ? He made money
The store everyone wanted He made
by selling
owner to buy the money.
UNIT 4 HUMOUR the cat.
saucer.
Topic talk Story B
I think it is important that we laugh from time to time because
1 What did each
itmakesusrelax/itmakespeoplefeelgood/itboostsrelationships/ Character Real purpose The result
person do
it helps reduce embarrassment/it helps us live longer. ?
He woke up He wanted to
I find puns andsarcasmfunny. Ienjoytheplayonwordsandtheir
Sherlock and asked confirm that He realised their
meanings.
Holmes Watson what their tent was tent was stolen.
funny stories cross talks and comedies when someone
2 , ;
he saw. stolen.
pretends to be someone else
the humorous plots and funny acts relieves stress and anxiety He spoke
;
relaxesthewholebody givesoneasenseofwell⁃being encourages about
; ; He focusedon
the brain to produce natural feel⁃good chemicals helps to make Dr. Watson astronomy Hedidntrealise.
; the stars.
relationships stronger and enhance teamwork and the stars
略 he saw.
3
a wild swing nose collapsed help him up gathered himself
4 ; ; ; ; ; Story C
got up embarrassed to open up Son youve got real potential.
; ; ;“ , What did each
That was an excellent hit Character Real purpose The result
!” person do
?
Lesson 1 Whats so funny?
The clown who
略 He told the He wanted to
1 makes everyone
The middle⁃ doctor that he see how he
2 laugh cant
Story A aged man was feeling could feel
cheer himself
A famous art collector a store owner and a cat. down. better.
1 , up.
They are in a store in the city.
2
She suggested
The art collector wanted to buy the saucer but instead bought
3
She wanted to that he should
a cat. She asked the
figure out go to see the
The store owner kneweveryone wanted to buy the saucer the cat The doctor clown
4 what was clown who
used and he made money by selling the cat. questions.
, wrong. cheered
Story B
everyone up.
Sherlock Holmes and Dr. Watson.
1
1
increases blood flow improves the function heart disease
4 4 5 6
falls increases fight infection
Story The funny part 7 8 9
A ...he has sold cats because of the saucer. 4
68 we naturally smile make us feel happy
;
B ...their tent was stolen. great influence negative attitudes and feelings enjoy our company
; ;
略
C ...cheer himself up. 5
略 6
5 getting the hosts name wrong
6 humour to get people laugh at him
saucer doorway antique throw in
1 2 3 4 forget my own name
faithful Millions and millions astronomy billions
5 6 7 8
7
scientific measurement current atmosphere depressed
9 10 11 One example of this For instance for example
1 2 3
everything was working a good laugh a circus
12 ( ) 13 14 Lesson 3 My favourite comedian
performance the amazing clown
15
略
1
7
He isRowanAtkinson. HisnationalityisEnglish. Heisfamousfor
8
the character Mr Bean he acted. He played in TV series and films
past perfect continuous present perfect continuous
1 2
of Mr Bean.
future continuous
3
2
9
Mr Bean isaninternationallyrecognisedcomedycharacterinfilms
Present Perfect
Future Continuous Past Perfect Continuous and TV series. He is special because his humour is always made
Continuous
clear through a series of simple and funny acts that rely purely on
I will be working He had been feeling body language.
intheUnitedStates And Ive been depressed for over a
3
for three months. doing a lot of month. Scene1
Ill be arriving in work. He had been waiting puts it in an envelope places it on the table looks back at the
→ →
New York. for about an hour. envelope and looks surprised opens it to find a birthday card
→ →
puts it on the table very happily for everyone to see
10 Scene2
had been waiting
1 puts it in a saucer looks from the menu to the money with
had been looking for →
2 concern orders steak tartare makes an attempt to eat smiles
will be staying with her friends → “ ”→ →
3 and nods hides inside the purse of a woman throws some down
had been repairing his car → →
4 the trousers of the restaurants violinist
will be still reading
5 略
has been studying English 4
6
5
11 To celebrate his birthday.
The funnypartistheplayonthemeaningof mouse acomputer 1
“ ”: Mr Bean doesnt have any friends. He goes to the restaurant
mouse and a mouse. 2
alone and writes a card to himself but he pretends he receives this
The funny part is the play on the meaning of the House . In
“ ” card.
politics it often refers to the political institute and is capitalised.
Steak tartare is the only dish he could pay for.
The student understood it to be the household. The mother isoften 3
Because he wants to be elegant.
thought of as the speaker as she tends to talk more at home and 4
Mr Beans manners are not socially acceptable so it would be
decides on household matters. 5
embarrassing to sit with him at a dinner table.
The funny part is that the student is complaining about the low
略
mark andtheprofessorrespondsthatitisactuallyhigherthanwhat 6
he deserves. The professor uses sarcasm here. 7
Personal information
The funny part is the play on to which sounds the same a
“ ”, : English January Actor
number two or going from one point to another. It implies that the ; 6,1955;
Acting career
student doesnt know what a formula is.
Rowan hadalreadyshownatalentforacting hedecidedtobecome
;
Lesson 2 Why do we need humour? an actor he discovered his face in the mirror
;
略 Education
1
he was awarded a scholarship to a boarding school he had the
2 ;
Why do we need humour highest marks in his year he obtained his Masters degree in
1 ? ;
The physical effects and psychological effects of humour. electrical engineering
2
Peoples comments
3
relieve tension relaxes the muscles as long as minutes Rowan is such a genius Rowan would be more famous than
1 2 3 45 ;
2
教材习题答案
Charlie Chaplin.
3
Two sports are mentioned in the video. They are bungee jumping
8
MrBeanisanamusingperson. Hisactionsarealwayssurprising. and BASE jumping. The man is interested in BASE jumping.
1
You cannot imagine what unexpected behaviours he may do. For
4
example he hides the raw meat inside the sugar bowl the tiny some information about the island a wonderful island
, , 1 2
flower vase andunderaplate. Heevenhidessomeinsidethepurse quietandrelaxing someinformationaboutadventuresports
3 4
of a woman sitting nearhimandthrowssomedownthetrousersof about extreme sports do you recommend jump off a
5 6 7
the restaurants violinist. bridge or a building ratherboring moreexciting BASE
8 9 10
Mr Bean ismorenicethanwise. Hehasnofriendstocelebratethe jumping exactly the top of a mountain
11
birthday together but he writes himself a card and pretends to 略
, 5
receive it surprisingly. He is not rich but goes to an expensive
, 6
restaurant. He doesnt like steak tartare but shows the waiter that I thinkthevideoisfunnyandthemanishumorous. Thefunnypart
,
he likes it and tries to show this by emptying his plate and hiding of this video is the unexpected choice of Mr Hill.The humorous
the dish everywhere. effect is created by the contrast between the mans less vigorous
MrBeanispopularbecausethecharacterinitconstantlygetsinto physical condition revealed in his conversation and his choice for
2 ,
awkward and absurd situations and his humour is always made the sport that demands more energy. The man at the tourist
,
clear through a series of simple and funny acts that rely purely on information office doesnt expect Mr Hill to enjoy extreme sports.
body language which is universal.Apart from fun people like it The audience was led towards an easier sport before the
, ,
because it portrays ordinary peoples life vividly especially the ending too.
, ,
awkward moments oftenwithgoodintentionsbutbadresults.This
, Reading club 1
is true to peoples life as no one is perfect. The meaning behind it
might be that life is still good despite the imperfections. 1
April born in London parents were entertainers
It is not a simply funny TV show. This TV series reveals the 16,1889: ,
father died mother became sick had to fend for himself
hypocrisy of poor people. Mr Bean is poor but he still goes to a 1899: , , ,
joined a stage group
fancy restaurant. He canonlyaffordonedish. Evenhedoesntlike
began working in stage shows and toured US
the dish he pretends to be a rich man and enjoys the dish. 1910:
, was offered a movie contract in US huge commercial
Good education background great efforts to overcome his 1912: ,
3 , successes
stutter and talent in acting make Rowan Atkinson successful in
, set up his own studio controlled all aspects of his films
playing the role. 1917: ,
filmsverysuccessful hismostsuccessfuloneisModernTimes
1936: ,
9
Adverbs of Time later 2
: Chaplins ideasandopinionsinpresentingcomediesaremakingthe
Adverbs of Manner quickly happily
: , joke effortless and simple. He took the situation of the underdog
Adverbs of Degree purely truly
: , andmadeitintocomedygold. Chaplinactedtheordinarymanwho
Adverbs of Frequency constantly rarely
: , had difficulties to overcome and made sure he always ended up
rarely constantly truly happily purely quickly ,
1 2 3 4 5 6 smelling of roses.
later
7
Reading club 2
Writing workshop
略 1
1—2
The main idea of the text is why British comedy has been so
1
3
successful.
An unfortunate agent was dealing with all the
Britishjokesarerelatedtoculture. Theyoftenrefertopeopleand
passengers. 2
Characters places that are only familiar to the British themselves. Another
An angry man pushed his way to the front and
thing is that they often play with words.
asked for a first class seat. “ ”
略
2
An angry man yelled at the agent DO YOU
Plot “ 3
KNOW WHO I AM Chinese humour is based on puns and the British use irony
?” ,
We have a passenger here WHO DOES NOT sarcasm banter understatement self⁃deprecation teasing or
Punchline , , , ,
KNOW WHO HE IS. mockery.
British and Chinese humour use irony and sarcasm however for
略 , ,
4—7 different purposes. InChina thespeakerandthelistenerareaware
,
Viewing club that the speaker is making fun of something and the speaker is
tryingtomakethelistenerhappy.Humourisusuallyusedasaform
1
Picture A BASE jumping Picture B bungee jumping of positive communication. The British can sound mean when they
: :
Picture C fishing Picture D skiing sense that the listener is not aware of the situation.
: :
略 Another similarityistheuseofironybuttheBritishusemoreirony
2
3
in their everydaylanguage. ThetargetofBritishironyandsarcasm Helen could touch them. The words love and think were more
“ ” “ ”
is usually themselves. difficult because they were complex and abstract concept and
,
Chinese humour avoidsjokingaboutsomeonespersonallifeasits couldnt be touched.
taboo. British humour has no limits.
4
let Helen play with the doll and then spelt the letters D⁃O⁃L⁃L
Check your progress 1 “ ”
on her hand.
1 put one of Helens hands under the water. As the water flowed
have an influence on protect ourselves from 2
1 2 over Helens hand Anne spelt out W⁃A⁃T⁃E⁃R into Helens
mood psychological , “ ”
3 4 other hand.
relieve tension relaxed
5 6 she drew meclosertoherandsaid Itishere pointingtomy
energised enhance 3 ,“ ”,
7 8 heart but you feel the sweetness that it pours into everything.
;
2 Without love you would not be happy or want to play.
is staying has been talking
1 2 touched Helens forehead and wrote the word think on her
will be having is ordering 4 “ ”
3 4 hand knew that the word was the name of the process that was
looks thinks ;
5 6 going on in her head.
has been talking has been cleaning
7 8
will be arriving is coming 5
9 10
Were you talking doll water love think
11
a felt hope c had a
3
d thought it b felt puzzled
comedians mostly
and joy breakthrough
1 2
was a game f understood
amusing universal
e got the g knew the
3 4
h felt it was the beautiful
desperate rarely
world of meaning of
5 6
monkey⁃like truth of
nationality Contrary
words opened the word in
7 8
imitation the word
obtained reputation
9 10 up to her a flash
purely contemporary
11 12 略
6—7
4
For example 8
1 I think that Helen wasdeterminedtotrytounderstandaword. She
For instance
2 kept asking Anne questions so that she could understand the word
That is an interesting example
3 think . I think Anne was perseverant patient and creative
One example of this “ ” ,
4 because she kept trying different ways and waiting for Helen to
discover what words are.
UNIT 5 EDUCATION
9
Topic talk severe restrictions unbearable
1 2
略 troublesome tendency
1 3 4
superb straightforward
2 5 6
has great social and personal significance precious vocabulary
7 8
be adapted to learners interests be consistent with their mental thinking complex
; 9 10
development life itself
; 10
cultivating creative minds exploring the truth and developing have everything done for her
, 1
sympathy for and understanding of our fellow men got a superb teacher recommended
2
略 got the world of words opened up to her
3 3
4 11
% % % % % % have them checked
20 ;30 ;50 ;70 ;80 ;95 2
Create Evaluate Apply Remember have the washing machine repaired
; ; ; 3
had a portrait painted
Lesson 1 Enlightening a mind 4
Have you ever had your voice recorded
略 5
1 Have you ever had your face made⁃up
6
2
Helen was frustrated stubborn and troublesome. She got angry Lesson 2 The objectives of education
,
easily when she was not understood. 略
1
Anne was a superb teacher who could understand Helens
2
difficulties. She was sympathetic. The two main questions are What is education And what are the
: ?
main objectives for students to receive education
3 ?
Four words were taught to Helen in the story doll and water Education is a process of facilitating learning or the acquisition of
1 :“ ” “ ”
and love and think . knowledge skills values attitudes and habits.
“ ” “ ” , , ,
The words doll and water were easier to learn because Objectives firstly to gain knowledge secondly it prepares
2 “ ” “ ” , : , ; ,
4
教材习题答案
individual for a well⁃rounded life in society thirdly it establishes as true
; ,
core values and prepares you for social life.
4
Bacon held an important rank under King James
3 1 (1566—1625)
Education comes from the Latin for to lead . It means when you of England. His true interestwastheworthysearchforknowledge.
“ ”
are educated you are led from one place to another including They didnt want to challenge what they had alwaysthought was
, 2
physical moral mental or academic. true.
, ,
Because they were unwilling to challenge what they had always
4 3
comfortably believed.
Three Main Objectives of Education
No. Galilei made mistakes. He believed that the Earth moved
pursue certain careers contribute to 4
• ; round the sun in a perfect circle. But he was wrong.
gain the surrounding world
• None of us can say we know it all . Bacon and Galilei knew
understand people of different cultures 5 “ ”
• that knowledge and understanding are things to fight for.
continue learning
well⁃rounded • 5
critical thinking skills Francis Bacon
• 1
search for knowledge
what is right
2
•
the church and most people
the truth cognition
3
establish • ;
people
interact
4
social life •
assumption
behave
5
•
the right values and attitudes good habits Galilei
• ; 6
6
5 to start with then after that however at that time at first later
receive education ; ; ; ; ; ; ;
1 therefore in other words
exposing ourselves to new things ;
2
gives insights into 7
3 I think the last sentence of the text means that knowledge and
gain knowledge 1
4 understanding are more important than money. They are more
develop cognition establish core values
5 ; helpful and useful because they can guide our ways of learning
6 about the world and help us solve problems all the time while
The students question
: money can just buy certain goods and solve problems for some
In order to achieve the main objectives of education what should
, time.
teachers and students do respectively
? The writers attitude to acquiring knowledge is to keep asking
Teachers should students learning knowledge skills to students 2
: ; ; ; questions and respect facts.
interests in learning critically creatively resources the right
; ; ; ; We donotjustacceptanswersfromauthority.Thewriterillustrated
strategies to make learning more effective
his/her points by using examples of Galilei and ideas from great
Students should autonomous clear learning goals analyse
: ; ; ; thinkers like Bacon.
compare evaluate what is taught proper judgements demonstrate
; ; ; The expressions that show the writers attitudes are like it seems
:
7 obvious luckily for us however it is not surprising primitive
Its more important to , , , ,
ideas it felt like make the assumption was wrong at times sit
Thats why , , , ,
back and say a world with questions owe so much...to step out
Another thing thats important , , ,
from the shadow to find the kingdom of knowledge more vital
Its a brilliant idea to , ,
to more beneficial to...
略 ,
8
8
Lesson 3 Understanding In Bacons days the working style of the government was very
1 ,
略 inefficient.
1
People approved of Galileis studies at first and then they urged
2 2
questions him to continue.
;
observe the world around us and study the facts Our understanding of the world is constantly growing and
; 3
consider possible answers and test each to find the right ones changing.
People in the past didnt want to abandon what they had always
3 4
thinking more in religion thought as true.
1 ;
the Earth was not the centre of the universe tended to ignore the
2 ; 9
facts and didnt want to challenge what they had always knowledge acquire gain learn accumulate
: ; ; ;
comfortably believed idea prove put forward put forth come up with get
: , ; ; ;
the Earth must be the centre of the universe it felt like the Earth problem solve come across
3 ; : ;
was standing still fact study ignore accept neglect know
: ; ; : ;
people dont want to abandon what theyve always thought 略
4 10
5
Boys went to the local grammar school to study the grammar of
Writing workshop 1
Latin. Girls received education at home.
1 Computers videosandtabletshaveexposedusmoreandmoreto
I see two boys one is focused on the loss and the other is focused 2 ,
: English in the classroom as many classroomshave Internet access
on what is left. ,
video facilities and interactive whiteboards.
People always hold different attitude towards things. It is us who
decide our attitude and the result. 2
Probably. Technology is very useful in supporting all types of
2 studentsneeds.Itcanprovidepracticeandfurtheractivitiesoutside
The man loves routines and doing things without thinking.
the class.
The pictureistryingtoteachusthatitisimportanttohaveroutines
and timetables but sometimes routines can control us. It is Reading club 2
,
important not to become too obsessed with routines and schedules.
1
Sometimes we need to be flexible and adapt to changing Montessori Method is an educational system that encourages an
circumstances. informal style of teaching. Children learn from handling everyday
materials and they develop at their own pace.
3 ,
General introduction
2
Description of the picture Many people nowadays do not understand fully the belief of
Analysis of the picture/person s Montessori when they practise it at school so the effects are
( )
Lessons got from the picture questioned. The formal teaching and the role of teachers may be
略
neglected in childrens socialisation.
4—7
Viewing workshop 略
3—4
Check your progress
1
Montessori Education Students study in small groups students
: ;
study what they are interested in and what they want to learn. 1
exceptional restrictions troublesome superb
Traditional Education Students study as a whole students study 1 2 3 4
: ; vocabulary stream expanded concepts disappointed
what the teacher wants them to learn. 5 6 7 8 9
breakthrough abstract
guide years was fascinated by complex walking talking a 10 11
2 ;7 ; ; ; ; ;
beautiful way functioning 2
; objectives contribute exposes insights acquisition
1 2 3 4 5
3 stimulate responsibility regardless conclusion
F T T T F 6 7 8 9
1 2 3 4 5 mental
10
4
Montessori a d e g i 3
: ancient philosophers
Traditional b c f h i 1
: their theories
2
5 acquire knowledge and understanding
In the UK mostMontessorischoolsarepre⁃school therearesome 3
, ; scientific methods
primary schools. But in America and in other parts of the world 4
, making assumption
there are Montessori secondary schools that go all the way through 5
Conventional wisdom
to . 6
18
Active toys stop children creating by themselves and children 4
had got/had his life changed
would be passive. 1
got/had his confidence knocked
Passive toys give children space to be active and that leads to 2
, had/got her concerns shared
active children. 3
got/had his confidence increased
4
6 略
Advantages include 5
: UNIT 6 THE MEDIA
Hands⁃on learning which leads to better understanding
•
Positive social interaction and acquiring of social skills
• Topic talk
Independent learning which breeds responsibility and a love
• 略
for learning 1
Inclusive of different students needs 2
• like listening to broadcasts on the radio catch up on news via the
Disadvantages include ;
: Internet enjoy watching TV or films with my family
It is not accessible for everyone. ;
• quick news about traffic information weather conditions news
The curriculum is not structured enough for some students. , ,
• broadcasts economic or political discussions the latest music
The open⁃ended structure of the classroom can be intimidating , , ;
• diverse information about the world
for some students.
there is so much diverse information available find the right
;
Reading club 1 information Figuringoutwhattoacknowledgeandwhattodismiss
;
know whats going on in the world outline problems in society
1 ; ;
6
教材习题答案
work together to find ways to solve them ...its normal to have high expectations when a film... it refers to
“ ”
略 to have high expectations .
3 “ ”
...it becomes a question for screenwriters to decide what is
4
Ben consults the Internet to research things for school to better appropriate for the screen and what to leave out. it refers to to
1 , “ ” “
understand complicated issues by finding alternative opinions on decide what is appropriate for the screen and what to leave out .
”
the subject and even to do fun things like watching Ping⁃Pong ...it is always a bad idea to watch a film of a book you love. it
“ ”
tournaments. refers to to watch a film of a book you love .
“ ”
She prefers to use traditional media like newspapers magazines
2 , 9
and the radio. b a c b b
1 2 3 4 5
She didnt know she can find all the things on the Internet.
3 10
略 It took Simon two hours to finish his homework.
5 1
It is unbelievable that they make such a film in one month.
Lesson 1 From page to screen 2
It was reading the new comic book that Jason found was so
略 3
1 interesting.
2 The film is very interesting and it is obvious that the viewers
From Page toScreen meansadaptingbookstomakefilmsorTV 4 ,
“ ” will not be disappointed.
series. He has been disappointed many times by a film of a book.
Idontfinditeasytolearnlanguages. Itisonlybystudyingvery
5
3 hard that I improve my English.
classic novels short stories comic books stage plays biographies
; ; ; ; ;
non⁃fiction Lesson 2 Questions about media
Page books Screen films 略
( ); ( ) 1
The Main Challenges for Filmmakers
: 2
The original VS The film it becomes a question for screen writers Question Do you think the Internet has affected traditional
: 1:
to decide what is appropriate for the screen and what to leave out media news for example
, , ?
The Cast its difficult to find actors acceptable to film audiences Question How has it changed the way we use language
: 2: ?
Technical Reasons some films are difficult to be adapted for
Question Doyouthinkwewillstillreadnewspaperinthefuture
:
3: ?
technical reasons
3
The Screenwriter if thewritersarethescreenwriters theymaybe
Question b g h j Question c d e k Question a f i
: ,
1 2 3
too close to the material and find it difficult to adapt to a new
4
form if the writers are not they may be very unsatisfied with the
F a b c d e g h i
; ,
:
film versions of the book
O f j k
:
4 略
5
Many adaptations fail because
:
Films have to be a specific length causing partsof the book to be 6
, After dinner families would gather around the television and
left out. 1 ,
watch the news from pm to . pm.
Finding actors acceptable to film audiences is the key to readers 7 730
They would watch the news on TV.
imagination of characters. 2
Due to the limited ways to find out the most up⁃to⁃date news in
3
5 those days watching the evening news became a kind of common
Because the filmslength isabout two hours some plotsare left ,
1 , practice for many families.
out or changed. Even the endings may be changed.
The selection of casts the use of technology and the 7
2 , Clarifying
screenwriters shouldbeconsideredwhenadaptingbooksintofilms.
put it another way
Theauthorisnegativeaboutit becausehesaysthat itisalways 1
3 , “ make myself clearer
a bad idea to watch a film of a book you love . 2
” Asking Questions
略
6 does that mean
1
7 tell me more about it
adaptations ratings critics journalist pessimistic 2
1 ; ; 2 ; Did they all have
Screenwriters appropriate liberty cast visualise 3
3 ; ; 4 ; 略
Generated versions 8
5 6
Lesson 3 The advertising game
8
to say that great movies may be made from not particularly 略
1 1
good books b
2
CGI technology
2 3
the book writer This is an explanatory text. It introduces the development of
3
to adapt books to a new form advertisement in the order of time and it contains lots of time
4 ,
viewers will not be disappointed explanations and examples.
5
7
used to would use to wouldnt use to Would
4 ; ; ; ; ;
Para. The advertising industry started with the fundamental Advertising agencies would create a basic type of advertisement
1:
purpose of promoting and selling goods to people who might need known as a commercial advertisement. regularly not now
( ; )
them. Classic advertisements used to give information about finding
Para. Classic advertisements used to give information about certain products. regularly not now
2: ( ; )
finding certain products. From the name you would know what the company sells where
,
Para. In modern times advertisements need to attract and hold they are located and the name of the product. regularly not
3: , , ( ;
the attention of the public. now
)
Para. Modern advertisements need something else to separate Advertising agencies used to create this kind of advertising and it
4:
them from their competitors. could be very effective. regularly not now
( ; )
Para. Ideas that would work in the past genuinely are not as Ideas that would work in the past genuinely are not as effective
5:
effective now. now. regularly not now
( ; )
Para. However notalladvertisingisaboutsellingproductsand These advertisements have helped to increase public knowledge
6: ,
services for a profit. about topics that used to be ignored by most people. regularly
( ;
Types Features Purposes Problems not now
5 : ; ; )
Classic ads
11
finding certain products what the company sells where they are Verbs expressing states cannot follow would.
; ,
located and the name of the product products and services are in
; 12
direct competition with each other used to wouldnt would used to
1 2 ; 3
Modern ads didnt use to used to/would used to
4 5 6
pictures or words from experts modern design techniques how 略
; ; 13
good the product is visually attractive be noticed Writing workshop
; ;
lmproved modern ads
略
the highest standard of design creative ways freedom happiness 1
; ; , ,
2
wealth and success in a world of competitive advertising they
; ; Beauty and the Beast
1
must have the product effective how attractive the idea linked
“ ”; ; Belle and the beast
2
with the product is
It is about the love story between a girl and a beast who turned
3
Further improved modern ads
out to be a handsome prince.
new and unusual ideas to surprise people to create something that
; ;
3
has never been seen before to make people forget that someone is
Structure c a d b
;
:
trying to sell them something
Brief summary of the plot Beautys father was trapped in a castle
:
Public ads by an abnormal creature. Beauty offers to replace him. Then she
make our society a better place for everyone participate in found the Beast is a handsome prince.
;
improving their neighbourhood protecting the environment and Attractive scenes and/or drawbacks Although it is in black and
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helping other people on fighting AIDS saving water helping the white the striking use of light makes it seem at times like a
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poor giving up smoking moving painting.
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Comments and recommendations Although it has neither cute
6 :
A classic ad gives information about a product and very often it characters nor wonderful songs in this version it speaks to people
1 ,
includes the name of a company part of which might include the of all ages.I recommend it to the whole family.
,
name of the place from which the product originated. 略
4—7
Because people are used to seeing a high standard of visual
2 Viewing workshop
design and products and services are in direct competition with
, 略
each other. 1—2
They use the concept of freedom and other common ideas 3
3 , displayingadvertising mobileadvertising video search socialin
include happiness wealth and success. , , , ,
, terms of popular advertising
Advertisers use humour and unusual ideas to surprise people.
4
The government has sponsored advertisements to educate the 4
5 F T T F
public on fighting AIDS saving water helping the poor giving 1 2 3 4
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up smoking etc. 5
, interests to an advertiser advertising space
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7—8
6
9 a b c
combine with consists of
1 ; 2 略
originated from linked with 7
3 4
participate in Reading club 1
5
10 1
8
教材习题答案
TV listings magazine is the most popular in the UK.
1 Check your progress
Programmes about sports are the most popular in India.
2
Teenagers spend up to hours in front of a screen. 1
3 4 pessimistic visualise
1 2
2 appropriate adaptations
Newspaper circulation is declining because it is cheaper for 3 4
1 cast proved
companies to advertise digitally than in newspaper. Without the 5 6
critics ratings
financial support of companies newspapers cannot run. 7 8
, categories novelists
The trends are becoming more digital based. 9 10
2
2
Reading club 2 b c a e d
1 2 3 4 5
1 3
Mum thinks Max uses his phone too much. economic Technological fundamental agencies
1 1 2 3 4
Nomophobia is the fear of being without a phone. attract consist of was not suitable for budget
2“ ” 5 6 7 8
Max promises to try to use his phone less and not to look at it participate in humorous combine...with freedom
3 9 10 11 12
during dinner. Q Q C Q C
4
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2—3
9