夜雨聆风
点击蓝字 关注我们
📌 开篇：为什么你的 AI 总是在说废话？
你是不是也经常遇到这种情况：
问 ChatGPT：“帮我分析一下市场趋势。”
AI 给了你一大堆宏观、通用、毫无执行价值的“废话”。
很多小伙伴以为是 AI 不够聪明，或者认为“提示词工程（Prompt Engineering）”是程序员才能掌握的技术。
大错特错！
OpenAI 官方专家 Lois 在入门教学中明确提到：“提示词工程不是什么高深的技术，你不需要任何技术或科学学位！它的本质，就是学会如何跟 AI 说话。”
今天，我们就把 OpenAI 官方这期短视频的精髓提炼出来，并附上万能模板和进阶拓展，建议点赞 + 收藏备用！
🔥 核心心法：把 AI 当成你的“实习生”
Lois 提到，学习 Prompt 最核心的思维转变就是：像给人类下达任务一样去跟 AI 沟通。
你给实习生交办任务时，如果只说一句“去写个报告”，实习生肯定懵逼；但如果你告诉他你的身份、背景资料以及具体格式要求，他就能交出满意的答复。
AI 也是同理：你给的输入越清晰、越具体，AI 返回的输出就越精准。
💡 黄金公式：写出神级 Prompt 的 C-R-E 框架
OpenAI 官方总结出了高效 Prompt 的三大核心要素（C-R-E 公式）：
Context（背景资料）： 需要处理的基础材料，或者你的具体场景。
Role（角色定义）： 你是谁、你在什么公司/岗位，以及你希望 ChatGPT 扮演什么角色。
Expectation（期望输出）： 你希望 AI 生成什么内容？具体的重点、格式、风格要求是什么？
🚀 案例拆解：从 10 分到 100 分的提示词进化
为了让你更直观地感受，我们来看官方给出的两个实战演练：
🌰 案例一：市场趋势分析
❌ 10 分（基础版）：
“你能帮我了解一下全球市场的当前趋势吗？”
(点评：太宽泛，AI 只能给出空话套话)
⚠️ 60 分（加入背景 + 角色）：
“我是 Acme 公司的业务分析师，正在探索全球市场趋势。你能帮我了解跨行业和跨区域的关键趋势吗？”
(点评：AI 知道了你的身份，但依然不知道重点在哪)
✅ 100 分（完美版：角色 + 背景 + 明确期望）：
“我是 Acme 公司的业务分析师，正在探索全球市场趋势。你能帮我了解影响全球市场的重大趋势吗？请特别关注技术进步和地缘政治变化如何影响各个行业。请突出显示关键趋势，评估其潜在风险，并找出企业在调整策略应对这些变化时可能面临的挑战。”
(点评：精准定位了“技术”、“地缘政治”、“风险评估”和“挑战”，AI 会直接输出一份高质量分析报告)
🌰 案例二：产品用户反馈分析
❌ 10 分（基础版）：
“你能帮我分析一下附带的产品反馈吗？” + [上传文件]
⚠️ 60 分（进阶版）：
“我是 Acme 公司的产品经理，正在分析我们最新发布产品的反馈。你能帮我找出附带用户反馈中的常见主题吗？”
✅ 100 分（完美版）：
“我是 Acme 公司的产品经理，致力于改进我们最新发布的产品。你能帮我分析最近的用户反馈，找出关键主题并确定改进优先级吗？请突出显示重复出现的问题，评估其对用户满意度的潜在影响，并提出我们可以采取的可行操作建议。”
🎁 OpenAI 官方留的“终极懒人包”
如果你实在不知道针对自己的岗位该怎么写 Prompt，OpenAI 导师给了我们一个反向提问的魔法指令：
直接把你的岗位发给 ChatGPT，让它帮你写 Prompt！
懒人专用指令：
“我是 [你的岗位，例如：资深市场运营]，请为我和我的日常工作提供 Top 5 最实用的 Prompt 模板，并告诉我如何使用它们。”
🌟 拓展进阶：大师级的 3 个提示词加分项（超值拓展）
除了官方视频讲到的 C-R-E 框架，在实际使用中，结合以下 3 个高阶技巧，能让你的 AI 输出再翻倍：
思维链提示（Chain of Thought）：
在 Prompt 末尾加上：“请一步一步地思考并展开分析。”（Let's think step by step.）
作用：强制 AI 显示逻辑推导过程，大幅减少幻觉和逻辑错误。
少样本提示（Few-Shot Prompting）：
在要求 AI 生成内容前，先给它 1-2 个优秀的示例。
作用：AI 是极强的模式复制者，给样例比用文字描述格式管用 10 倍。
指定输出格式（Formatting Control）：
在“ Expectation ”中明确指出：“请用 Markdown 表格呈现” 或 “分点列出，每点包含【核心痛点】【解决方案】【预期效果】”。
作用：生成的内容可以直接复制进 PPT 或汇报文档，省去二次排版时间。
📝 总结一览卡片
C - Context (背景) 交代上下文、材料
“基于这份用户调研文档...”
R - Role (角色) 你是谁 + AI 是谁
“我是产品经理，请你扮演用户体验专家...”
E - Expectation (期望) 重点、风险、格式
“重点分析流失原因，用表格列出改善优先级...”
原文ai记录
Let's get started with what is a prompt. A prompt is simply the question or instruction you give to ChatGPT.
Prompting is the art of communicating with AI models to get a desired output. THE CLEARER AND MORE DETAILS YOUR PROMPT OR INPUT, THE BETTER THE RESPONSE FROM CHATGPT. AND PLEASE DON'T BE THROWN OFF BY THE TERM ENGINEERING.
NO SCIENCE OR TECHNICAL DEGREES ARE REQUIRED TO BE GOOD AT CONVERSING WITH CHATGPT. IN FACT, TOP TIP: WHEN YOU ARE LEARNING HOW TO PROMPT, THINK ABOUT IT IN THE SAME WAY YOU WOULD COMMUNICATING A TASK TO A HUMAN. The more specific and thorough you are in your communication, the more accurately the task will be completed.
Let's discuss how you craft a great prompt. A prompt requires three things: context, role, and expectation. Context is really the material to be worked on; role is about describing who you are and what you do.
And you can also assign this role or persona to ChatGPT. Expectation is the desired material you want ChatGPT to generate. What I'm going to do now is I'm going to show you how you can incorporate this three-step framework to improve your prompts over time. In this example, I start by asking a simple question: Can you help me understand the current trends in global markets? It's very easy to converse with ChatGPT, and you can get started by asking questions.
Know that ChatGPT doesn't have enough context to help you do a very detailed task, so if we wanted to improve this prompt, what we now need to do is add in additional context to explain who we are, where we work, and what it is we're trying to do. And when we do that, it is much more likely that we get a response that supports the task. So here I am saying, I'm a business analyst at Acme Co exploring global market trends.
Can you help me understand the key trends across industries and regions? Now the best version of this prompt will also include an expectation. Here, what we're saying is I am a business analyst at Acme Cloud, exploring global market trends.
Can you help me understand the major trends impacting global markets? Focusing specifically on how tech. Ecological advancements and geopolitical shifts are influencing various industries.
Please highlight the key trends, assess their potential risks, and identify any challenges organizations might face in adapting their strategies to these changes. Again, what we've done here is we've been explicit about the output and the focus for ChatGPT. We want ChatGPT to dial into technology, geopolitical shifts, key trends and challenges.
What I'm going to do now is, I'm going to show another example in this format. Again, what we do is we start off with a question. In this example, we're asking ChatGPT, can you help me analyze the attachedProduct feedback, we're then inserting a document that includes that feedback.
To improve this prompt, we need to explain who we are, where.We work and what it is that we're working on, and that's when we need to layer in context and role. Here we're saying, I am a product manager at Acme Co.
I'm analyzing feedback on our latest product releases. Can you help me identify common themes in the attached user feedback? Now what we're going to do is we are going to create the best version of this prompt.
We're going to layer in expectation and be clear with ChatGPT about the material we want to be generated. A prompt that is the best version will look like this: I am a product manager at Acme Co focused on improving our latest product release. Can you help me analyze recent user feedback to identify key themes and prioritize areas for improvement? Please highlight any reoccurring issues, assess the potential impact.
Impact on user satisfaction and suggest actionable steps we could take to address these concerns. So this final prompt here is being explicit that we want to focus on specific areas when ChatGPT analyzes the feedback, and to reiterate, when we spend time thinking about what we are asking for and how we communicate with ChatGPT, we're going to be much more satisfied with the responses that we get. So in short, prompt engineering is all about the better the input to get a better output.
If you're still struggling, here's a top tip from us. You can jump into ChatGPT and actually ask ChatGPT to give you the top five prompts for you and your specific role. And this is going to help you to understand how you can also apply ChatGPT to you and your role and day-to-day tasks.
作者丨违杳
