综合媒体报道：

8月6日，艺人@戚薇 通过社交平台官宣推出个人官方数字分身，闯入AI漫剧赛道，AI形象取名韩清夏。

眼下AI技术正持续重塑演艺行业生态，AI短剧、原生AI虚拟艺人等新业态层出不穷，肖像权违规使用、AI侵权等纠纷也随之频发。

在此背景下，戚薇主动以官方身份完成个人形象的合规AI授权，这一举措也引发业界探讨，该模式对于艺人后续演艺生涯布局、商业价值拓展的长期影响，仍有待进一步观察。

此前相关话题报道：

4月20日，“2026爱奇艺世界大会”发布AI艺人库计划，宣布已有100多名艺人入驻爱奇艺的AI艺人库。

爱奇艺创始人龚宇在相关会议上还提到，AI能帮演员“有多自己的时间”“演员常常工作很辛苦，三四个月在拍戏，没有自己的生活，AI也能让演员从一年演4部戏到14部戏，让大家有更多的时间休息。”

随后，多名艺人发布声明否认AI授权。

Chinese video platform iQIYI announced at a conference on Monday that it has established an "AI Celebrity Database," which has sparked widespread controversy among netizens, promoted clarifications from several actors that they had "never signed any AI-related authorization," and further discussions on how far AI should go.

当日下午，爱奇艺发布微博称，“入驻爱奇艺纳逗Pro艺人库，代表艺人有接洽AI影视项目的意愿，但是否参加某个具体项目、是否出演某个具体角色，都需要进行单独的商谈和授权。这一流程与传统的真人影视项目合作流程是一致的。”

The platform later issued clarifications on Monday and Tuesday, with one on Tuesday stating that the database is designed to provide a standardized platform for efficient communication between AIGC creators and celebrities. Joining the database only means that the celebrity is open to discussing possible cooperation on AI film and TV projects. Whether they participate, and in what form, will be decided individually according to each specific project, following the same process as for traditional live-action projects. 

"There is no situation where an entertainer is included in the database without their consent," the statement said.

*参考来源：

Chinadaily；极目新闻；九派新闻；

Global times；哈尔滨日报；长江日报；

*转载请标明来源及Inter  Catti微信公众号；