ARTICLE · 1154924
2016 年英语一· Text 4 真题精讲
发布时间：2026-10-11 08:03:54 最近访问：2026-10-11 08:03:54
2016 年英语一· Text 4 真题精讲
标注说明：谓语动词（红色加粗）｜连词（蓝色加粗）｜从句（黄色荧光）。先读英文原句找骨架，再看词汇表，最后对照译文。There will eventually come a day when The New York Times ceases to publish stories on newsprint.Exactly when that day will be is a matter of debate. "Sometime in the future," the paper's publisher said back in 2010.【译】《纽约时报》终有一天会停止刊印纸质新闻。这一天究竟何时到来尚有争议。该报发行人早在 2010 年就曾表示："会是未来的某个时候。"Nostalgia for ink on paper and the rustle of pages aside, there's plenty of incentive to ditch print. The infrastructure required to make a physical newspaper — printing presses, delivery trucks — isn't just expensive; it is excessive at a time when online-only competitors don't have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.【译】且不论对纸上油墨和翻页沙沙声的怀念，放弃印刷版其实有诸多现实动力。印刷一份实体报纸所需的基础设施——印刷机、运报卡车——不仅昂贵，而且在新媒体时代显得过度：那些只做线上业务的竞争对手并没有同样的财务负担。无论如何，读者正在离开印刷版。尽管印刷版广告收入仍远超其网络版和移动端，但印刷版收入仍在下滑。Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.【译】BuzzFeed 首席执行官乔纳·佩雷蒂认为，日常开支或许很高、发行量或许偏低，但急于砍掉印刷版将是一个错误。Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you're going to have your most loyal customers really upset with you."【译】佩雷蒂说，《纽约时报》不应浪费时间摆脱印刷业务——但前提是要用正确的方式来做。"想出办法加速这一转型对他们来说才合理，"他说，"但如果你直接停刊，你那些最忠诚的客户会对你非常不满。"第 5 段（Para. 5）· 37、38 题定位段Sometimes that is worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder," he said. The move turned out to be foresighted. And if Peretti were in charge at the Times?"Iwouldn't pick a year to end print," he said. "I would raise prices and make it into more of a legacy product."【译】有时候，无论如何都值得做出改变。佩雷蒂以 Netflix 停止 DVD 邮寄服务、专注流媒体为例。"当时这被视为一次重大失误，"他说。但事实证明这一举动颇有远见。而如果佩雷蒂掌管《纽约时报》呢？"我不会选定某一年终止印刷版，"他说，"我会提高价格，把它打造成一种更接近'传承产品'的东西。"The most loyal customers would still get the product they favor, the idea goes,and they'd feel like they were helping sustain the quality of something they believe in. "So if you're overpaying for print,you could feel like you were helping," Peretti said. "Then increaseit at a higher rate each year and essentially try to generate additional revenue." In other words,if you're going to make a print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only subscription.【译】这一思路是：最忠诚的客户仍能得到他们钟爱的产品，而且他们会觉得自己在帮助维系他们所信奉之物的品质。"所以，如果你为印刷版多付了钱，你会有一种自己在出力的感觉，"佩雷蒂说。"然后每年以更高的幅度提价，从而实质性地创造额外收入。"换句话说，如果你要做印刷产品，就做给那些已经为之痴迷的人。而《纽约时报》可能已经在这样做了：每周七天订阅印刷版每年花费近 500 美元——是纯数字订阅的两倍多。"It is a really hard thing to do and it is a tremendous luxury that BuzzFeed doesn't have a legacy business," Peretti remarked. "But we're going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it is better to be more aggressive than less aggressive."【译】"这是件非常难的事，而 BuzzFeed 没有传统业务实在是一种莫大的幸运，"佩雷蒂评论道。"但我们也终将面临这样的问题：随着市场和世界的变化，我们所做的某些事情会变得不合理。在那种情况下，激进一些总比保守一些好。"做题四步法：STEP 1 找定位词 → STEP 2 找定位句 → STEP 3 精读定位句 → STEP 4 匹配选项。建议先自己做一遍，再看解析。36. The New York Times is considering ending its print edition partly due to _______.[A] the high cost of operation.[B] the pressure from its investors.[C] the complaints from its readers.[D] the increasing online ad sales.ending its print edition + partly due to（因果标志词）。题目问"《纽约时报》考虑终止印刷版的原因"，原因通常在"决定"出现的下文，锁定第 2 段。第 2 段 ②：The infrastructure required to make a physical newspaper — printing presses, delivery trucks — isn't just expensive; it's excessive at a time when online-only competitors don't have the same set of financial constraints.印刷实体报需要的基础设施（印刷机、运报卡车）不仅昂贵，而且过度——而线上竞争对手没有这些财务负担。"expensive + excessive" 直指一个结论：运营成本高，这正是放弃印刷版的现实动力。正确答案：A | | |
| | 运营成本高，正是 "isn't just expensive; it's excessive" 的同义概括。 |
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| | 原文说读者是"migrating away"（在离开），不是"complaints"（抱怨），偷换概念。 |
| | 原文说印刷版广告收入仍"远超"线上和移动端（dwarf），线上广告收入增长并非终止印刷版的原因，且属反向干扰。 |
37. Peretti suggests that, in face of the present situation, the Times should _______.[A] seek new sources of readership.[B] end the print edition for good.[C] aim for efficient management.[D] make strategic adjustments.Peretti suggests + the Times should（观点标志词）。问佩雷蒂给《纽约时报》的建议，观点集中在第 4、5 段。第 4 段 ①：...shouldn't waste time getting out of the print business, but only if they go about doing it the right way. ＋ 第 5 段 ⑥⑦：I wouldn't pick a year to end print. I would raise prices and make it into more of a legacy product.佩雷蒂主张：不要直接选一年停刊，而要用正确的方式加速转型——提高价格、把印刷版打造成"传承产品"（legacy product）。这不是简单止损，而是一整套战略层面的调整。正确答案：D | | |
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| | 与原文相反——佩雷蒂明确说"不会选定某一年终止印刷版"。 |
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| | 加速转型、提价、打造传承产品，都是"战略调整"（strategic adjustments）的具体体现，概括最准确。 |
38. It can be inferred from Paragraphs 5 and 6 that a "legacy product" _______.[A] helps restore the glory of former times.[B] is meant for the most loyal customers.[C] will have the cost of printing reduced.[D] expands the popularity of the paper.Paragraphs 5 and 6 + legacy product。推理题已给出定位范围，直接精读第 5、6 段中 legacy product 的上下文。第 5 段 ⑦：I would raise prices and make it into more of a legacy product. ＋ 第 6 段 ①：The most loyal customers would still get the product they favor... ＋ 第 6 段 ④：make it for the people who are already obsessed with it."传承产品"的思路：保留高价印刷版，服务那些已经痴迷、愿意付高价、仍想维系这份产品质量的最忠诚客户。第 6 段补充实例：七天印刷版年费近 500 美元，是纯数字订阅的两倍多。正确答案：B | | |
| | "重振昔日荣光"文中未提及，是对 legacy（遗产）的字面曲解。 |
| | "做给已经痴迷的人"＝"面向最忠诚的客户"，第 6 段原意直接对应。 |
| | 与原文相反——策略是"raise prices"（提价），而非降低印刷成本。 |
| | 定位句说服务"已痴迷者"（already obsessed），不是扩大受众、提高大众普及度。 |
39. Peretti believes that, in a changing world, _______.[A] legacy businesses are becoming outdated.[B] cautiousness facilitates problem-solving.[C] aggressiveness better meets challenges.[D] traditional luxuries can stay unaffected.in a changing world + Peretti believes。末段通常是全文观点升华处，"changing" 对应第 7 段的 "when the market changes and the world changes"。第 7 段 ②③：...we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it's better to be more aggressive than less aggressive.市场和世界变化后，有些做法会变得不合理；在这种局面下，激进一些总比保守一些好——即唯有积极进取，才能更好地应对变化与挑战。正确答案：C | | |
| | 原文说"没有传统业务是一种奢侈（幸事）"，不等于"传统业务正在过时"，曲解文意。 |
| | 与原文相反——佩雷蒂主张 aggressive（激进），不是 cautiousness（谨慎）。 |
| | "it's better to be more aggressive" 的同义改写：激进进取更能应对挑战。 |
| | 原文 luxury 指"BuzzFeed 没有传统业务是件幸事"，与"传统奢侈品不受影响"无关，词义嫁接。 |
40. Which of the following would be the best title of the text?[A] Shift to Online Newspapers All at Once[B] Cherish the Newspapers Still in Your Hand[C] Make Your Print Newspaper a Luxury Good[D] Keep Your Newspapers Forever in Fashion主旨题无需定位词，抓全文主线和高频词：print edition、legacy product、raise prices、loyal customers。全文脉络：第 1-2 段（印刷版困境：成本高、读者流失）→ 第 3 段（rushing to eliminate would be a mistake）→ 第 4 段（用对的方式加速转型）→ 第 5-6 段（raise prices，做成 legacy product，服务最忠诚客户）→ 第 7 段（面对变化要更 aggressive）。文章核心方案：印刷版不该一砍了之，而应提价并打造成面向忠实拥趸的高价"传承产品"——高价、小众、为痴迷者保留，这不正是"奢侈品"的定位吗？正确答案：C | | |
| | 文章明确反对"All at Once"（一步到位全面转向线上），反向干扰。 |
| | "珍惜手中报纸"是情怀式表达，没有体现文章的商业策略主线。 |
| | "把印刷报做成奢侈品"高度概括提价＋服务忠实拥趸＋打造成传承产品的核心方案，兼顾形象与准确。 |
| | "永远时髦"文中未提及，文章谈的是转型求生，不是保持流行。 |
本篇关键词：ditch print（放弃印刷版）· legacy product（传承产品）· aggressive（激进的）。觉得有用就点个"在看"，备考路上我们每天进步一点点。