Matcha Mania（抹茶文化）
类型：传统文化 题源：Beijing Review 字数：422 目标生：高
中
The cultural roots and economic boom of China’s burgeoning matcha
industry
In an era increasingly focused on health and wellness, matcha's
refreshing, subtly bitter flavor has propelled it to popularity. It's now a
sought-after ingredient across diverse sectors, from beverages to baked
goods, ice creams, snacks and restaurant cuisine.
A substantial market exists for matcha, which is powdered green tea
traditionally consumed across Northeast Asia. This growing market is
being tapped by Jiangkou County in Tongren City, Guizhou Province. In
2024, the county's matcha sales surpassed 1,200 tons, generating a sales
revenue of 286 million yuan ($40 million). Its products are now exported
to overseas markets including Japan, the United States and France.
Chinese matcha is rapidly gaining global prominence. According to
the White Paper on the Development of the Matcha Industry, released by
the China Center for Information Industry Development, China has
become the world's largest matcha producer and consumer. Data from the
white paper, released at the 2023 Fanjing Mountain Matcha Conference in
Tongren, indicate that in 2020, China's matcha production reached 3,916
tons and consumption reached 3,966 tons, both accounting for over 50
percent of global totals.
It's estimated that China's total matcha output will exceed 5,000 tons
in 2025. Guizhou's matcha output is expected to represent a quarter of the
national total and be exported to over 40 countries and regions.
Rapid rise
While Tongren has a long history of tea cultivation, it is only in
recent years that the city has become recognized as China's matcha capital.
Lan Fangqiang, Deputy General Manager of Guizhou Gui Tea Group
Co. Ltd. (Gui Tea Group), the largest tea manufacturer in Guizhou, has
witnessed the rise of Tongren's matcha industry. Lan told *China
Newsweek* that the domestic tea market has been extremely competitive
over the past decade. Although Tongren boasts a long history of tea
growing, standing out in the fierce competition posed a significant
challenge.
After conducting extensive market research, we discovered that
matcha holds immense market potential. Especially after communicating
with customers from the U.S., we became even more determined to
develop matcha products. We found a substantial market for matcha not
only in China but also in the U.S. Furthermore, producing matcha allows
us to avoid the highly competitive green tea and black tea sectors, Lan
explained.
Meng Zude, Chairman of Gui Tea Group, told Farmers' Daily that
matcha caters to young people's pursuit of trends. Many young people
lack the time to visit teahouses or slowly brew a cup of tea in the office.
But, matcha can be easily added directly to a variety of products for
consumption.
burgeoning
adj.
/ˈbɜːdʒənɪŋ/ 蓬勃发
展的，新兴的
propel v. /prəˈpel/
推动，促使
sought-after
adj. /ˌsɔːt ˈɑːftə(r)/
受欢迎的，抢手的
tap v. |/tæp/ | 开
发，利用
prominence n.
/ˈprɒmɪnəns/ 重要
地位，知名度
cultivation
n.
/ˌkʌltɪˈveɪʃn/ | 种
植，栽培
一、重难句分析
句子1 ：In an era increasingly focused on health and wellness, matcha's refreshing, subtly
bitter flavor has propelled it to popularity. It's now a sought-after ingredient across diverse sectors,
from beverages to baked goods, ice creams, snacks and restaurant cuisine.
结构拆分 ：
① 状语：
In an era increasingly focused on health and wellness
（“
focused on...”
为过去分词短
语作后置定语，修饰
era
，译为“在愈发关注健康的时代”）；
② 主句
1 ：
matcha's... flavor has propelled it to popularity
（主语：
matcha's... flavor
；谓语：
has propelled
；宾语：
it （指代
matcha
）；宾语补足语：
to popularity
）；
③ 主句
2 ：
It's now a sought-after ingredient...
（
It 指代
matcha
；“
from... to...”
连接并列名词
短语，列举抹茶应用的领域）。
难点突破
：“
increasingly focused on...”
后置定语需前置翻译，符合中文“定语在前”的
表达习惯；“
diverse sectors”
后接的列举内容较长，需用“涵盖”衔接，使句子更连贯。
翻译
：
在愈发关注健康的时代，抹茶清新微苦的风味推动其广受欢迎。如今，它已成为
多个领域的抢手原料，涵盖饮品、烘焙食品、冰淇淋、零食以及餐厅菜肴。
句子2 ：After conducting extensive market research, we discovered that matcha holds immense
market potential. Especially after communicating with customers from the U.S., we became even
more determined to develop matcha products.
结构拆分 ：
①状语
1 ：
After conducting extensive market research
（介词短语作时间状语，
“
conducting...”
为动名词短语，译为“经过广泛的市场调研后”）；
② 主句
1 ：
we discovered that...
（
that
引导宾语从句，作
discovered
的宾语）；
③ 宾语从句：
matcha holds immense market potential
（主语：
matcha
；谓语：
holds
；宾语：
immense market potential
）；
④ 状语
2 ：
Especially after communicating with...
（递进关系状语，补充说明“更坚定开发
决心”的原因）；
⑤ 主句
2 ：
we became even more determined to develop...
（“
be determined to do sth.”
为固
定搭配，译为“决心做某事”）。
难点突破
：“
especially”
引导的递进状语需突出逻辑关系，用“尤其是”衔接；
“
holds immense market potential”
避免直译为“持有潜力”，意译为“拥有巨大市场潜
力”，更符合中文商业文本表达。
翻译
：
经过广泛的市场调研，我们发现抹茶拥有巨大的市场潜力。尤其是在与美国客
户沟通后，我们更加坚定了开发抹茶产品的决心。
二 阅读理解题（高考题型适配）
细节理解题
1. Which achievement did Jiangkou County make in its matcha industry in 2024?
A. It became the world's largest matcha producer.
B. Its matcha sales exceeded 1,200 tons with 286 million yuan in revenue.
C. Its matcha products were exported to over 40 countries.
D. It contributed a quarter of China's total matcha output.
答案：B；解析：根据原文第二段“In 2024, the county's matcha sales surpassed 1,200 tons,
generating a sales revenue of 286 million yuan ($40 million)”可直接定位答案；A 是中国整体
地位，C、D 是2025 年预测数据，均排除。
2. What made Gui Tea Group decide to develop matcha products?
A. The long history of tea cultivation in Tongren.
B. The fierce competition in the domestic green tea market.
C. The huge market potential of matcha at home and abroad.
D. The preference of elderly consumers for traditional tea.
答案：C ；解析：根据原文第五段“ we discovered that matcha holds immense market
potential... a substantial market for matcha not only in China but also in the U.S.”可知，国内外
抹茶市场潜力是决策关键；A 是铜仁基础条件，B 是开发抹茶的“间接原因”（避开竞
争），非核心动机，D 与原文“迎合年轻人”矛盾，排除。
推理判断题
3. What can we infer from the data in the White Paper on the Development of the Matcha
Industry?
A. China's matcha industry has overtaken other countries globally.
B. Japan will no longer be a major matcha producer in the future.
C. China's matcha consumption is much lower than its production.
D. Global matcha production in 2020 was less than 7,800 tons.
答案：A；解析：根据原文第三段“China has become the world's largest matcha producer and
consumer... both accounting for over 50 percent of global totals”可推断，中国抹茶产业已在全
球领先；B“日本不再是主要生产国”无依据，C 与“产量3916 吨、消费量3966 吨”矛盾，
D 根据“中国占比超50%”可计算全球产量超7832 吨，故排除B、C、D。
4. Why does matcha appeal to young people according to Meng Zude?
A. It has a more pleasant taste than green tea.
B. It is more affordable than other health ingredients.
C. It fits their fast-paced lifestyle and trend pursuit.
D. It is easier to store for a long time.
答案：C；解析：根据原文第六段“Many young people lack the time to... matcha can be easily
added directly to a variety of products... caters to young people's pursuit of trends”可推断，抹茶
的便捷性和潮流属性契合年轻人快节奏生活，A、B、D 原文未提及，排除。
主旨大意题
5. What is the main idea of the passage?
A. The history of matcha cultivation in Tongren, Guizhou.
B. The reasons for matcha's popularity among young consumers.
C. The development and global influence of China's matcha industry.
D. The challenges faced by China's matcha exporters.
答案：C；解析：文章围绕“中国抹茶产业”展开，既介绍了贵州铜仁的产业实践、中国
的全球地位，也分析了发展动力，核心是“中国抹茶产业的发展与全球影响力”；A 仅讲
“铜仁种植史”，B 仅讲“年轻人偏好原因”，D“出口挑战”原文未提及，均片面，排除。
6. Which paragraph mainly discusses the global status of China's matcha industry?
A. Paragraph 2
B. Paragraph 3
C. Paragraph 4
D. Paragraph 5
答案：B；解析：第三段通过《抹茶产业发展白皮书》数据，明确“中国是全球最大生产
国和消费国”，并给出2020 年全球占比数据，核心阐述中国抹茶的全球地位；第二段讲江
口县业绩，第四段讲2025 年预测，第五段讲贵茶集团决策原因，排除A、C、D。
三 完形填空
Matcha has become a global trend in recent years, thanks to its unique flavor and health
benefits. In China, the matcha industry is 1.______ rapidly, with Guizhou Province playing a key
role. Jiangkou County in Tongren City, Guizhou, has 2.______ the growing market by increasing
its matcha production. In 2024, its matcha sales 3.______ 1,200 tons, bringing in 286 million yuan
in revenue. Its products are now sold to 4.______ markets like Japan, the U.S. and France.
According to a recent white paper, China has become the world's largest matcha producer and
consumer. In 2020, China's matcha production and consumption both 5.______ over 50 percent of
the global total. It is 6.______ that China's total matcha output will be more than 5,000 tons by
2025. Guizhou's output is expected to make 7.______ a quarter of the national total.
Tongren has a long history of tea 8.______, but it only became known as "China's Matcha
Capital" in recent years. Lan Fangqiang from Gui Tea Group said the domestic tea market was
highly 9.______, so they turned to matcha after market research. They found matcha had great
10.______ in both China and the U.S. Meng Zude, the group's chairman, added that matcha is
11.______ for young people who don't have time to brew tea slowly. It can be 12.______ added to
different products, making it convenient to consume.
With the 13.______ of health awareness, matcha's popularity is likely to keep growing.
China's matcha industry not only meets domestic demand but also 14.______ to the global market.
However, to stay competitive, producers need to focus on improving product 15.______ and
developing more innovative matcha-based products.
1. A. shrinking B. growing C. changing D. declining
2. A. missed B. ignored C. tapped D. controlled
3. A. reached B. reduced C. dropped D. limited
4. A. local B. national C. regional D. overseas
5. A. made up B. took up C. gave up D. used up
6. A. reported B. estimated C. doubted D. proved
7. A. up B. of C. from D. out
8. A. production B. cultivation C. sale D. research
9. A. competitive B. profitable C. promising D. stable
10. A. demand B. potential C. value D. quality
11. A. unsuitable B. necessary C. perfect D. difficult
12. A. easily B. hardly C. suddenly D. secretly
13. A. fall B. rise C. stop D. start
14. A. contributes B. relates C. adapts D. objects
15. A. quantity B. price C. standard D. taste
答案与解析：
1. B（根据下文“贵州发挥关键作用、江口县增产”可知，中国抹茶产业“蓬勃发
展”，growing 符合语境；shrinking“萎缩”、declining“衰退”与文意矛盾，changing“变
化”表述模糊，排除A、C、D）
2. C（根据第二段“江口县销量超1200 吨”可知，该县“开发”了增长的市场，
tap“开发”符合搭配；missed“错过”、ignored“忽视”与文意相反，controlled“控制”无依
据，排除A、B、D）
3. A （2024 年销量“ 达到” 1200 吨，reached“ 达到” 正确；reduced“ 减少” 、
dropped“下降”、limited“限制”均与“营收2.86 亿元”矛盾，排除B、C、D）
4. D（根据后文“日本、美国、法国”可知，是“海外”市场，overseas 正确；
local“本地”、national“全国”、regional“区域”范围不符，排除A、B、C）
5. B（中国产量和消费量“占”全球超50%，took up“占据（比例）”正确；made
up“组成”、gave up“放弃”、used up“用完”搭配不当，排除A、C、D）
6. B（2025 年产量是“预测”数据，estimated“估计，预测”正确；reported“报道”、
proved“证明”需已发生事实，doubted“怀疑”与后文“贵州占比四分之一”矛盾，排除
A、C、D）
7. A（make up“占（比例）”为固定搭配，句意为“贵州产量有望占全国四分之一”，
其他介词无此搭配，排除B、C、D）
8. B （根据第五段“ Tongren has a long history of tea cultivation” 可知，此处填
cultivation“种植”，production“生产”、sale“销售”、research“研究”与“悠久历史”搭配
不符，排除A、C、D）
9. A（根据第五段“the domestic tea market has been extremely competitive”可知，国内
茶叶市场“竞争激烈”，competitive 正确；profitable“盈利的”、promising“有前景的”、
stable“稳定的”与“转向抹茶”的逻辑矛盾，排除B、C、D）
10. B（根据第五段“matcha holds immense market potential”可知，抹茶有巨大“潜
力”，potential 正确；demand“需求”、value“价值”、quality“质量”非调研核心发现，排
除A、C、D）
11. C（根据第六段“caters to young people's pursuit of trends”可知，抹茶对年轻人“很
合适”，perfect 正确；unsuitable“不合适的”与文意相反，necessary“必要的”、difficult“困
难的”无依据，排除A、B、D）
12. A（根据第六段“matcha can be easily added directly to a variety of products”可知，填
easily“容易地”，hardly“几乎不”、suddenly“突然”、secretly“秘密地”与“便捷性”矛
盾，排除B、C、D）
13. B（“健康意识的提升”推动抹茶流行，rise“上升，提升”正确；fall“下降”与文
意矛盾，stop“停止”、start“开始”表述不当，排除A、C、D）
14. A（中国抹茶产业不仅满足国内需求，还“贡献”全球市场，contributes to“为……
做贡献”正确；relates to“与……相关”、adapts to“适应”、objects to“反对”不符合语境，
排除B、C、D）
15. C（为保持竞争力，需提升标准，因此选C）
四 语法填空
Matcha, a powdered green tea with a long history in East Asia, 1. ____(gain) popularity
worldwide in recent years. In China, the matcha industry is developing rapidly, and Guizhou
Province is at the forefront. Jiangkou County in Tongren City, Guizhou, has become a major
matcha producer. In 2024, the county's matcha sales surpassed 1,200 tons, 2. ____(generate) a
sales revenue of 286 million yuan. Its products are now exported to many countries, including
Japan, the United States 3. ____France.
According to a white paper, China has become 4.____ largest matcha producer and consumer
globally. By 2025, it's estimated that China's total matcha output 5. ____(exceed) 5,000 tons.
Guizhou's matcha output is expected to account for a quarter of the national total and 6.
____(export) to over 40 countries and regions.
Tongren, 7.____ has a long history of tea cultivation, didn't become known as China's
"matcha capital" until recent years. Lan Fangqiang from Gui Tea Group said, "After market
research, we found matcha has huge potential. 8. ____(it) allows us to avoid the fierce
competition in the green tea and black tea sectors." Meng Zude, chairman of Gui Tea Group,
added that matcha is popular among young people 9. ____they are busy and prefer convenient
products. With matcha, they can easily add it to various foods for consumption. This trend 10.
____(certain) boosts the growth of China's matcha industry.
1. has gained（谓语动词·现在完成时）
考点 ：时态判断，关键标志词“in recent years”（近年来）。
解析 ：“in recent years”是现在完成时的典型时间状语，强调动作从过去持续到现
在并可能仍在进行。主语“Matcha”为单数，故填“has gained”，表示“抹茶近年来在全
球范围内逐渐流行”。
2. generating（非谓语动词·现在分词）
考点 ：非谓语动词作结果状语。
解析 ：句子主干“the county's matcha sales surpassed 1,200 tons”（该县抹茶销量
超1200 吨）结构完整，“generate a sales revenue of 286 million yuan”（创造2.86 亿元
营收）是销量增长自然带来的结果，且“generate”与逻辑主语“sales”为主动关系，故用
现在分词“generating”。
3. and（并列连词）
考点 ：并列结构连接，“including A, B and C”（包含A、B 和C）。
解析 ：句中“Japan, the United States”与“France”是并列的国家名称，均属于
“exported to many countries”（出口的国家）范畴，需用并列连词“and”连接，符合英
语中多个并列成分最后两个用“and”连接的规则。
4. the（冠词·定冠词）
考点 ：定冠词“the”修饰形容词最高级。
解析 ：“largest”是形容词“large”的最高级形式，英语中形容词最高级前必须加
定冠词“the”，表示“全球最大的抹茶生产国和消费国”，故填“the”。
5. will exceed（谓语动词·一般将来时）
考点 ：时态判断，关键标志词“By 2025”（到2025 年）。
解析 ：“By + 将来时间”是一般将来时的时间状语，此处表示“据估计，到2025
年中国抹茶总产量将超过5000 吨”，动作发生在未来，故填“will exceed”。
6. be exported（谓语动词·被动语态）
考点 ：语态判断，结合“be expected to do”结构。
解析 ：主语“Guizhou's matcha output”（贵州抹茶产量）与“export”（出口）是
被动关系（产量被出口），且“be expected to”后接动词原形，故用被动语态“be
exported”，表示“贵州抹茶产量预计将出口到40 多个国家和地区”。
7. which（定语从句·关系代词）
考点 ：非限制性定语从句，修饰先行词“Tongren”（铜仁）。
解析 ：先行词“ Tongren” 指地点，但从句“ has a long history of tea
cultivation”（有悠久的茶叶种植历史）中缺少主语，而非地点状语，故不用“where”；
非限制性定语从句中修饰事物的关系代词用“which”，故填“which”。
8. It（代词·人称代词主格）
考点 ：代词指代，避免名词重复。
解析 ：此处指代前文提到的“matcha”（抹茶），在句中作主语，需用人称代词主
格“it”，且句首首字母大写，故填“It”，表示“抹茶让我们能够避开绿茶和红茶领域的
激烈竞争”。
9. because（从属连词·原因状语从句）
考点 ：状语从句连接词，逻辑关系判断（因果关系）。
解析 ：前半句“matcha is popular among young people”（抹茶受年轻人欢迎）是
结果，后半句“they are busy and prefer convenient products”（他们忙碌且偏好便捷产
品）是原因，需用原因状语从句连接词“because”，明确逻辑关系。
10. certainly（副词·修饰动词）
考点 ：形容词变副词，修饰谓语动词“boosts”。
解析 ：“certain”是形容词，意为“确定的”；此处需修饰动词“boosts”（促
进），需将形容词变为副词“certainly”，表示“这一趋势无疑促进了中国抹茶产业的发
展”，符合副词修饰动词的语法规则。
