Matcha Mania（抹茶文化）
类型：传统文化 题源：Beijing Review 字数：422 目标生：高
中
The cultural roots and economic boom of China’s burgeoning matcha
industry
In an era increasingly focused on health and wellness, matcha's
refreshing, subtly bitter flavor has propelled it to popularity. It's now a
sought-after ingredient across diverse sectors, from beverages to baked
goods, ice creams, snacks and restaurant cuisine.
A substantial market exists for matcha, which is powdered green tea
traditionally consumed across Northeast Asia. This growing market is
being tapped by Jiangkou County in Tongren City, Guizhou Province. In
2024, the county's matcha sales surpassed 1,200 tons, generating a sales
revenue of 286 million yuan ($40 million). Its products are now exported
to overseas markets including Japan, the United States and France.
Chinese matcha is rapidly gaining global prominence. According to
the White Paper on the Development of the Matcha Industry, released by
the China Center for Information Industry Development, China has
become the world's largest matcha producer and consumer. Data from the
white paper, released at the 2023 Fanjing Mountain Matcha Conference in
Tongren, indicate that in 2020, China's matcha production reached 3,916
tons and consumption reached 3,966 tons, both accounting for over 50
percent of global totals.
It's estimated that China's total matcha output will exceed 5,000 tons
in 2025. Guizhou's matcha output is expected to represent a quarter of the
national total and be exported to over 40 countries and regions.
Rapid rise
While Tongren has a long history of tea cultivation, it is only in
recent years that the city has become recognized as China's matcha capital.
Lan Fangqiang, Deputy General Manager of Guizhou Gui Tea Group
Co. Ltd. (Gui Tea Group), the largest tea manufacturer in Guizhou, has
witnessed the rise of Tongren's matcha industry. Lan told *China
Newsweek* that the domestic tea market has been extremely competitive
over the past decade. Although Tongren boasts a long history of tea
growing, standing out in the fierce competition posed a significant
challenge.
After conducting extensive market research, we discovered that
matcha holds immense market potential. Especially after communicating
with customers from the U.S., we became even more determined to
develop matcha products. We found a substantial market for matcha not
only in China but also in the U.S. Furthermore, producing matcha allows
us to avoid the highly competitive green tea and black tea sectors, Lan
explained.
Meng Zude, Chairman of Gui Tea Group, told Farmers' Daily that
matcha caters to young people's pursuit of trends. Many young people
lack the time to visit teahouses or slowly brew a cup of tea in the office.
But, matcha can be easily added directly to a variety of products for
consumption.
burgeoning
adj.
/ˈbɜːdʒənɪŋ/ 蓬勃发
展的，新兴的
propel v. /prəˈpel/
推动，促使
sought-after
adj. /ˌsɔːt ˈɑːftə(r)/
受欢迎的，抢手的
tap v. |/tæp/ | 开
发，利用
prominence n.
/ˈprɒmɪnəns/ 重要
地位，知名度
cultivation
n.
/ˌkʌltɪˈveɪʃn/ | 种
植，栽培
一、重难句分析
句子1 ：In an era increasingly focused on health and wellness, matcha's refreshing, subtly
bitter flavor has propelled it to popularity. It's now a sought-after ingredient across diverse sectors,
from beverages to baked goods, ice creams, snacks and restaurant cuisine.
结构拆分 ：
① 状语：
In an era increasingly focused on health and wellness
（“
focused on...”
为过去分词短
语作后置定语，修饰
era
，译为“在愈发关注健康的时代”）；
② 主句
1 ：
matcha's... flavor has propelled it to popularity
（主语：
matcha's... flavor
；谓语：
has propelled
；宾语：
it （指代
matcha
）；宾语补足语：
to popularity
）；
③ 主句
2 ：
It's now a sought-after ingredient...
（
It 指代
matcha
；“
from... to...”
连接并列名词
短语，列举抹茶应用的领域）。
难点突破
：“
increasingly focused on...”
后置定语需前置翻译，符合中文“定语在前”的
表达习惯；“
diverse sectors”
后接的列举内容较长，需用“涵盖”衔接，使句子更连贯。
翻译 ：
_______________________________________________________________________________
_______________________________________________________________________________
句子2 ：After conducting extensive market research, we discovered that matcha holds immense
market potential. Especially after communicating with customers from the U.S., we became even
more determined to develop matcha products.
结构拆分 ：
①状语
1 ：
After conducting extensive market research
（介词短语作时间状语，
“
conducting...”
为动名词短语，译为“经过广泛的市场调研后”）；
② 主句
1 ：
we discovered that...
（
that
引导宾语从句，作
discovered
的宾语）；
③ 宾语从句：
matcha holds immense market potential
（主语：
matcha
；谓语：
holds
；宾语：
immense market potential
）；
④ 状语
2 ：
Especially after communicating with...
（递进关系状语，补充说明“更坚定开发
决心”的原因）；
⑤ 主句
2 ：
we became even more determined to develop...
（“
be determined to do sth.”
为固
定搭配，译为“决心做某事”）。
难点突破
：“
especially”
引导的递进状语需突出逻辑关系，用“尤其是”衔接；
“
holds immense market potential”
避免直译为“持有潜力”，意译为“拥有巨大市场潜
力”，更符合中文商业文本表达。
翻译 ：
_______________________________________________________________________________
_______________________________________________________________________________
二 阅读理解题（高考题型适配）
细节理解题
1. Which achievement did Jiangkou County make in its matcha industry in 2024?
A. It became the world's largest matcha producer.
B. Its matcha sales exceeded 1,200 tons with 286 million yuan in revenue.
C. Its matcha products were exported to over 40 countries.
D. It contributed a quarter of China's total matcha output.
2. What made Gui Tea Group decide to develop matcha products?
A. The long history of tea cultivation in Tongren.
B. The fierce competition in the domestic green tea market.
C. The huge market potential of matcha at home and abroad.
D. The preference of elderly consumers for traditional tea.
推理判断题
3. What can we infer from the data in the White Paper on the Development of the Matcha
Industry?
A. China's matcha industry has overtaken other countries globally.
B. Japan will no longer be a major matcha producer in the future.
C. China's matcha consumption is much lower than its production.
D. Global matcha production in 2020 was less than 7,800 tons.
4. Why does matcha appeal to young people according to Meng Zude?
A. It has a more pleasant taste than green tea.
B. It is more affordable than other health ingredients.
C. It fits their fast-paced lifestyle and trend pursuit.
D. It is easier to store for a long time.
主旨大意题
5. What is the main idea of the passage?
A. The history of matcha cultivation in Tongren, Guizhou.
B. The reasons for matcha's popularity among young consumers.
C. The development and global influence of China's matcha industry.
D. The challenges faced by China's matcha exporters.
6. Which paragraph mainly discusses the global status of China's matcha industry?
A. Paragraph 2
B. Paragraph 3
C. Paragraph 4
D. Paragraph 5
三 完形填空
Matcha has become a global trend in recent years, thanks to its unique flavor and health
benefits. In China, the matcha industry is 1.______ rapidly, with Guizhou Province playing a key
role. Jiangkou County in Tongren City, Guizhou, has 2.______ the growing market by increasing
its matcha production. In 2024, its matcha sales 3.______ 1,200 tons, bringing in 286 million yuan
in revenue. Its products are now sold to 4.______ markets like Japan, the U.S. and France.
According to a recent white paper, China has become the world's largest matcha producer and
consumer. In 2020, China's matcha production and consumption both 5.______ over 50 percent of
the global total. It is 6.______ that China's total matcha output will be more than 5,000 tons by
2025. Guizhou's output is expected to make 7.______ a quarter of the national total.
Tongren has a long history of tea 8.______, but it only became known as "China's Matcha
Capital" in recent years. Lan Fangqiang from Gui Tea Group said the domestic tea market was
highly 9.______, so they turned to matcha after market research. They found matcha had great
10.______ in both China and the U.S. Meng Zude, the group's chairman, added that matcha is
11.______ for young people who don't have time to brew tea slowly. It can be 12.______ added to
different products, making it convenient to consume.
With the 13.______ of health awareness, matcha's popularity is likely to keep growing.
China's matcha industry not only meets domestic demand but also 14.______ to the global market.
However, to stay competitive, producers need to focus on improving product 15.______ and
developing more innovative matcha-based products.
1. A. shrinking B. growing C. changing D. declining
2. A. missed B. ignored C. tapped D. controlled
3. A. reached B. reduced C. dropped D. limited
4. A. local B. national C. regional D. overseas
5. A. made up B. took up C. gave up D. used up
6. A. reported B. estimated C. doubted D. proved
7. A. up B. of C. from D. out
8. A. production B. cultivation C. sale D. research
9. A. competitive B. profitable C. promising D. stable
10. A. demand B. potential C. value D. quality
11. A. unsuitable B. necessary C. perfect D. difficult
12. A. easily B. hardly C. suddenly D. secretly
13. A. fall B. rise C. stop D. start
14. A. contributes B. relates C. adapts D. objects
15. A. quantity B. price C. standard D. taste
四 语法填空
Matcha, a powdered green tea with a long history in East Asia, 1. ____(gain) popularity
worldwide in recent years. In China, the matcha industry is developing rapidly, and Guizhou
Province is at the forefront. Jiangkou County in Tongren City, Guizhou, has become a major
matcha producer. In 2024, the county's matcha sales surpassed 1,200 tons, 2. ____(generate) a
sales revenue of 286 million yuan. Its products are now exported to many countries, including
Japan, the United States 3. ____France.
According to a white paper, China has become 4.____ largest matcha producer and consumer
globally. By 2025, it's estimated that China's total matcha output 5. ____(exceed) 5,000 tons.
Guizhou's matcha output is expected to account for a quarter of the national total and 6.
____(export) to over 40 countries and regions.
Tongren, 7.____ has a long history of tea cultivation, didn't become known as China's
"matcha capital" until recent years. Lan Fangqiang from Gui Tea Group said, "After market
research, we found matcha has huge potential. 8. ____(it) allows us to avoid the fierce
competition in the green tea and black tea sectors." Meng Zude, chairman of Gui Tea Group,
added that matcha is popular among young people 9. ____they are busy and prefer convenient
products. With matcha, they can easily add it to various foods for consumption. This trend 10.
____(certain) boosts the growth of China's matcha industry.
