ARTICLE · 1268683
AI商业级海报(附提示词)
生命活力:健身的 3 张海报,和它们的提示词
积累、开始,和松一松。每一张都附上了完整提示词,可以直接拿去改。
这一篇只有 3 张,但风格差别最大:一张是 3D 材质雕出来的字,一张是真实的跑步摄影,一张是同一块弹性材料的紧和松。
三张放一起看,刚好是“攒劲、开始、歇一歇”的完整一轮。讲健身,最容易只讲“拼”,这一组特意把“松”也放了进来。
健身
没有肌肉,也没有哑铃
健身这组,没有肌肉,也没有哑铃。想说的就三件事:一点一点积累,先迈出第一步,练完也要好好歇着。
积累成力
先别急着看字,先看那个黑色的大家伙。它是几十层薄薄的橡胶片,一层压一层,叠出来的一个“力”字。
每一层都往上错开一点点,所以它有种往右上顶的劲儿。朱红的底,炭黑的橡胶,象牙白的字,三种颜色,狠,又干净。橡胶表面的颗粒,加上那道又长又硬的影子,让它看起来真的有分量。
“积累”这个词,被做成了字形本身:一层一层,才站得起来。
Use case: ads-marketing. Create ONE complete bold Chinese fitness conceptual poster, portrait 3:4, full bleed, not a mockup. Subtheme “积累成力”: strength built by repeated practice. Main visual: one monumental, unmistakably readable Chinese character “力” built from many tightly stacked horizontal layers of matte black recycled gym-rubber material. Each narrow slice is slightly offset upward in a disciplined progression while the full silhouette and both essential strokes of 力 remain correct and immediately recognizable. Layers visibly form the glyph itself, not random stripes behind an ordinary flat word. Sculptural dimensional typography, tactile rubber grain, subtle embossed ridges without numbers or logos, power through repetition, no actual gym machine or unsafe exercise depicted. Background and ground are a seamless vivid vermilion-red studio cyclorama. Low raking hard light makes sharp deep shadows and precise highlights, with a forceful diagonal visual rhythm. Black, vermilion and warm ivory only. Large central 力 takes roughly 60% of the composition, grounded and physically solid with an uncluttered silhouette. Upper-left exact headline in heavy condensed Chinese sans-serif: “积累成力”. Upper-right smaller exact line: “健身 · 力量训练”. Bottom left secondary exact copy: “每一次,都算数。” Footer: “主题概念海报”. Strong legible type hierarchy, athletic editorial art direction, energetic but disciplined, high contrast. No athletes, body anatomy, barbells, gym logos, lightning, flames, extra English, fake data, promises of weight loss or medical outcomes, watermark or extra text. Deliver final designed poster with every character correct.
动起来
这张的画面很简单:一双腿,一双荧光黄绿的跑鞋,在蓝色跑道上刚迈出一步。没有脸,没有名字。
为什么不拍整个人?因为这样,每个人都能把自己放进去。黄绿和群青蓝几乎是互补色,那双鞋就像一个蹦着的光点。背景有一点横向的运动模糊,只有近处的鞋是清晰的,速度感就出来了。“动起来”三个字也是斜着的,和跑步是同一个方向。
开始行动,有时候就是迈出眼前这一步。
Use case: ads-marketing. Create ONE finished premium Chinese conceptual poster, portrait 3:4, full bleed. Actual designed art with all typography, not a mockup or a collage of posters. Accurate Chinese typography, confident hierarchy, generous readable spacing, crisp reproduction with sophisticated material/print craft. Render ONLY the supplied exact copy; no additional English, fake dates, brands, event facts, QR codes or watermarks. Small footer exact text “主题概念海报”. No clinical, weight loss or medicinal efficacy claims. Subtheme: starting everyday movement, “动起来”. A forceful editorial SPORTS PHOTOGRAPHY poster. Low lateral close-up of an anonymous adult runner's lower legs and shoes only, cropped above the knees, taking a natural controlled running stride on an ultramarine-blue athletics track with two diagonal cream lane lines. Exactly TWO anatomically plausible legs and TWO correctly attached shoes, one foot approaching the track and the other naturally lifting; no unsafe joint angles, no logos. Warm yellow-green running shoes contrast against the blue surface. Restrained lateral panning blur in the track background conveys forward motion while the shoe nearest camera remains sharp. Strong morning sunlight and physically consistent shadow, sweat not necessary, credible sport editorial realism, no stylized lightning or flames. Typography is integrated as a very large warm-white slanted Chinese headline “动起来” across the lower third in an area of open blue track, energetic but legible and unclipped. Small upper-left label “健身 · 日常运动”. Exact supporting line below headline: “从今天的第一步开始。” Contemporary athletic campaign, not a transformation advertisement. No body before/after, fake fitness numbers, exaggerated muscles, medals, extra people, arms, robots or English.
张弛有度
一块深绿色的橡胶片,从左下角被拉得紧紧的、窄窄的,到右上角慢慢变宽、变松,起了柔柔的褶。
紧和松在同一块材料上,说的就是训练和休息其实是一回事。“张”字在左上,“弛”字在右下,一个收着,一个放着,对角呼应。象牙白的底,深绿,近黑,就这三种颜色,克制得很。
认真练,也认真歇,这两件事从来不冲突。
Use case: ads-marketing. Create ONE finished premium Chinese conceptual poster, portrait 3:4, full bleed. Actual designed art with all typography, not a mockup or a collage of posters. Accurate Chinese typography, confident hierarchy, generous readable spacing, crisp reproduction with sophisticated material/print craft. Render ONLY the supplied exact copy; no additional English, fake dates, brands, event facts, QR codes or watermarks. Small footer exact text “主题概念海报”. No clinical, weight loss or medicinal efficacy claims. Subtheme: balance between effort and rest in fitness, “张弛有度”. Premium graphic-material fitness concept poster, warm ivory background with forest-green and near-black. Main subject is ONE broad dark-green elastic sheet spanning diagonally from lower-left to upper-right. Its lower-left portion is clearly taut and narrowed with straight tension lines, while the upper-right portion is visibly broad, released and gently undulating. The transition is smooth, coherent and materially plausible, with subtle matte rubber texture; do not depict floating disconnected pieces or people doing an exercise. Photograph this simple material transformation in raking studio light, strong tactile precision, controlled shadows. Two large Chinese characters “张” and “弛” act as expressive typographic anchors, “张” somewhat condensed and “弛” generously spaced but both exactly correct and readable. A separate medium headline “张弛有度” is at the top-left. Small top-right label “健身 · 训练与休息”. Exact supporting line at bottom-left: “认真训练,也认真休息。” Sophisticated editorial composition with purposeful unequal spacing; no cards or bodybuilding stereotypes, no heart-rate charts, medical claims, brands, glowing graphics or extra English. Preserve text readability and generous clean margins.
提示词放在每张图下面了,你可以直接拿去改。不过说句实话,决定成品好不好看的,往往不是提示词写得多长,而是写之前你想清楚了没有:主角是谁,用几种颜色,字放哪儿,哪里留白。
这几条想明白了,同一段提示词,换个行业照样能用。















































































