文档文本内容
话题突破 14 媒体宣传（听力专练）
考点分析
高考听力不会直接考“什么是媒体宣传”，而是会考查媒体宣传在现实生活中的各种体现。主要可分为以
下三大类：
1. 商业营销与推广
这是最常考的类型。对话围绕某个产品、服务或活动的推广展开。
典型场景：推销课程、推广旅游套餐、介绍新产品、餐厅社交媒体营销、商业广告。
2. 公共宣传与信息传播
这类对话涉及机构向公众传递信息，旨在塑造形象或通知事项。
典型场景：学校领导致辞、图书馆/博物馆公告、公益广告、公共活动通知。
3. 个人层面的宣传与影响
这类题目考察媒体宣传如何影响个人，或个人如何利用媒体进行自我展示。
典型场景：因看到广告而咨询、受电影/书籍影响而产生兴趣、在社交媒体上分享个人作品。
常见设问
What is the main purpose of the conversation?
What is the man/woman advertising/promoting?
What is the key feature/selling point of the product/service?
What is the price/discount/special offer mentioned?
What will the man/woman probably do next?
What is the speaker's job/role?
Who are the most likely listeners?
How did the man/woman first learn about...? (e.g., from an ad, a movie, an article)
Why is the man/woman interested in...?
What is the requirement for participating/signing up?
解题技巧
技巧1 抓住“宣传目的”：一旦判断对话属于宣传类，立刻思考：“谁在向谁宣传什么？” 抓住这个核
心，很多细节题就能迎刃而解。
技巧2 识别“宣传用语”：留意对话中的标志性词语，如 promotion, special offer, free, new, welcome
to..., let me introduce...，以及充满赞美、鼓励性的语言。
技巧3 关注“行动号召”：宣传的最终目的是让人行动。仔细听对话结尾的建议，如 Why don't we...?,
How about...?, You can...，这常常是答案的关键。技巧4 区分“事实”与“观点”：在宣传中，既有客观事实（如价格、时间），也有主观观点（如“这是
最好的”）。答题时要注意区分，问题问的往往是事实细节。
技巧5 注意“因果关系”：很多题目会问原因。特别注意听 because, so, the reason is... 等词后面的内容，
这常是媒体产生影响的直接体现。
语料总结
media publicity / 媒体宣传
advertisement (ad) / 广告
marketing / 市场营销
核心概念
public relations (PR) / 公共关系
promotion / 推广，促销
social media / 社交媒体
newspaper / 报纸
magazine / 杂志
television (TV) / 电视
internet / 互联网
online platform / 网络平台
宣传渠道
social media account / 社交媒体账号
与形式
press release / 新闻稿
campaign / 宣传活动
exhibition / 展览
concert / 音乐会
lecture / 讲座
launch / 推出（新产品）
introduce / 介绍，推出
on promotion / 促销中
special offer / 特价优惠
discount / 折扣
宣 传 手 法
与内容 free of charge / 免费
new arrival / 新品
limited time offer / 限时优惠
save money / 省钱
unique / 独特的
attractive / 有吸引力的appealing / 吸引人的
high-quality / 高质量的
world-famous / 世界闻名的
be interested in / 对...感兴趣
be attracted by / 被...吸引
inquire about / 咨询
sign up / 报名，注册
受众反应
book a ticket / 订票
与行动
make a reservation / 预订
place an order / 下单
recommend / 推荐
apply for / 申请
menu / 菜单
interview / 面试，采访
salary raise / 加薪
volunteer work / 志愿者工作
theme park / 主题公园
相关场景 museum / 博物馆
词汇 library / 图书馆
course / 课程
competition / 比赛，竞赛
ticket / 票
price / 价格
fee / 费用
Welcome to [地点/活动]! / 欢迎来到……！
场景：广播、演讲、导游开场，标志宣传开始。
Have you heard about [产品/事件]? / 你听说……了吗？
开
场景：朋友间分享信息，常引出宣传内容。
场
I'm calling to tell you about our special offer. / 我打电话是来告知您我们的特别优
欢
常用表达 惠。
迎
与句式 场景：电话销售，直接表明宣传目的。
I just read in [报纸/杂志] that... / 我刚刚在……上读到……
场景：说明信息来源，是媒体宣传的典型证据。
Let me introduce our latest [产品] to you. / 请允许我向您介绍我们最新的……
产
品 场景：直接推销，引导听众关注新产品。
服 The advantage of this [产品] is that... / 这个产品的优点是……场景：详细介绍卖点，说服听众。
务 It's specially designed for people like you. / 这是为您这样的客户专门设计的。
推 场景：针对客户群进行精准宣传。
介 What sets us apart is... / 我们的独特之处在于……
场景：强调独特性，区别于竞争对手。
It's on promotion now. / 现在正在促销。
场景：直接说明商品处于优惠期。
促
For a limited time only, you can get [折扣]. / 限时优惠，您可以享受……
销
场景：制造紧迫感，促使快速决策。
优
If you sign up today, you'll get [赠品] for free! / 如果您今天报名，将免费获
惠
得……！
说
场景：用额外赠品鼓励立即行动。
明
That's a saving of [金额]! / 这能节省……元！
场景：强调优惠力度，突出省钱数额。
Why don't you come and have a look? / 您何不过来看看呢？
场景：提出邀请，引导下一步行动。
呼 How about visiting [地点] this weekend? / 这个周末去……看看怎么样？
吁 场景：提出具体建议，推动计划落实。
行 You can find more details on our website. / 您可以在我们网站上找到更多详情。
动 场景：引导至更多宣传内容。
Don't miss this great opportunity! / 切勿错过这个好机会！
场景：最终呼吁，强化紧迫感。
We'll be posting the pictures on social media. / 我们会把图片发布在社交媒体上。
场景：明确说明宣传渠道和计划。
内 Follow us for more updates! / 关注我们获取更多更新！
容 场景：社交媒体常用语，呼吁持续关注。
传 The exhibition displays over [数量] items. / 本次展览展出了超过……件物品。
播 场景：用具体数字突出展览的规模和价值。
This movie is centered around a theme of... / 这部电影围绕……的主题展开。
场景：介绍文化产品内容，说明其核心价值。
强化训练
试题总览
1 男士想与经理见面，洽谈报纸上招聘广告的职位。
短对话
2 两人在讨论一则招聘初级销售经理的广告。3 女士正在对男士进行工作面试。
4 两人在讨论“新中式”连衣裙成为爆款的新时尚潮流。
5 男士在团队项目中面临平衡营销活动的创意与截止日期的问题。
两人在讨论运动员Andy Murray，他的胜利占据了新闻，报纸也刊登了关于他的
6
文章。
7 Sarah作为记者，无法在严格的截止日期前完成报道。
8 女士祝贺男士赢得金牌，并进行赛后采访。
9 男士迫不及待想去参加著名脱口秀主持人举办的讲座。
10 女士想创办俱乐部，但招募到的成员远低于预期。
一位父亲建议另一位母亲将儿子的画作拍照并发布到社交媒体上，以展示他的才
1
华。
2 两人讨论为新菜单拍摄的照片，并规划其在社交媒体上的发布策略。
两人在讨论一篇报纸新闻，内容是关于一个新开放的、旨在宣传和保护巴文化的
长对话 3
博物馆。
4 一段对退役运动员的采访，谈论其职业转型和创业动机。
5 客服向客户推销并介绍各种优惠的互联网套餐。
6 两人讨论著名女演员娜塔莉·波特曼的生平、教育和电影作品。
一位艺术系负责人在毕业展上致辞，介绍并宣传学生们的艺术作品，并邀请获奖
1
学生上台展示。
一篇回顾摇滚乐队鼓手 Charlie Watts生平的纪念文章，讲述了他的生涯和个
2
性。
独白 一则宣传一本名为《Paper Sea》的独立手工杂志的广告，介绍其特色、内容和
3
购买方式。
一个竞赛获奖者欢迎活动的主持词，宣传主题公园的设施和活动，旨在让听众尽
4
情游玩。
5 一位绘画老师在新学员开班仪式上的发言，介绍课程安排、要求和结课展览。
练习 1 短对话
听下面10段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项。听完每段
对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。
1. What does the man want to do?
A. Apply for a job. B. Make a phone call. C. Read the newspaper.
2. What are the two speakers talking about?
A. A travel plan. B. A big company. C. A job opportunity.
3. What is the woman probably doing?
A. Conducting a job interview.
B. Discussing costume designs.
C. Sharing her work experience.4. What are the speakers mainly talking about?
A. A famous fashion designer. B. A new clothing trend. C. An ancient Chinese painting.
5. What challenge does the man face?
A. Setting up a new project.
B. Collecting customer feedback.
C. Balancing creativity with deadlines.
6. What are the speakers mainly talking about?
A. A game. B. An article. C. A player.
7. What seems to be Sarah’s problem?
A. She often goes to work late.
B. She isn’t good at telling stories.
C. She couldn’t finish the task as required.
8. Who is probably the man?
A. A reporter. B. An athlete. C. A coach.
9. What will the man probably do this afternoon?
A. Buy a ticket. B. Go to a lecture. C. Host a talk show.
10. How might the woman feel?
A. Relaxed. B. Disappointed. C. Confident.
练习2 中长对话
听下面几段对话。每段对话后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试
卷的相应位置。听每段对话前，你将有时间阅读各个小题，每小题 5秒钟；听完后，各小题将给出5秒钟
的作答时间。每段对话读两遍。
Dialogue 1
听下面一段较长对话，回答以下小题。
11. What is Wilson good at?
A. Making sculptures. B. Writing poems. C. Doing painting.
12. Where were Juno's works preserved?
A. In the hallway. B. In a public art gallery. C. In the school.
13. What does the father advise Ms. Carter to do?
A. Go to art exhibitions with Wilson.
B. Perfect her photography skills.
C. Post Wilson's works online.
Dialogue 2
听下面一段较长对话，回答以下小题。
10. What is Ralph working on?
A. Taking dishes’ pictures. B. Decorating restaurant kitchens. C. Planning a menu improvement.11 What is Ralph worried at first?
A. The prices aren’t reasonable.
B. The kitchen environment isn’t ideal.
C. Some photos aren’t attractive enough.
12. What does Elsa offer to do?
A. Check the prices. B. Finalize the locations. C. Make a marketing plan.
13. What does Elsa decide to do in the end?
A. Further improve the pictures.
B. Launch the menu items earlier.
C. Delay the social media updates.
Dialogue 3
听下面一段较长对话，回答以下小题。
14. Where is the museum located?
A. In Chengdu City. B. In Dazhou City. C. In Leshan City.
15. What do we know about the Luojiaba site?
A. It covers nearly l2,000 square meters.
B. Cultural relies are unearthed here for the first tune.
C. There are over 3,000 cultural relics in its collection
16. What does the woman explain to the man?
A. Advantages of Luojiaba’s location.
B. Methods of protecting these relics.
C. Importance of building a museum.
17. What will the speakers do next?
A. Book tickets.
B. Make a phone call.
C. Read a newspaper.
Dialogue 4
听下面一段较长对话，回答以下小题。
14. Why did Gemma retire from athletics?
A. She was injured. B. She was successful enough. C. She was tired of traveling.
15. How did Gemma initially feel after retiring?
A. She was very happy. B. She missed her old life. C. She worried about her finances.
16. What difficulty did Gemma face when applying for a job?
A. Her ability was questioned.
B. Her age wasn’t advantageous.
C. Her résumé was too informative.17. What motivated Gemma to go on with her business?
A. Her athletic knowledge. B. Her strong personality. C. Her belief in the prospects.
Dialogue 5
听下面一段较长对话，回答以下小题。
10. What does the woman say about the first package?
A. It is basic and slow. B. It includes a wireless router. C. It offers a free personal firewall.
11. How much will the man pay each month?
A. $30. B. $50. C. $100.
12. Why does the woman say the man is lucky?
A. The package price is lower. B. The pen drive is cheaper. C. The setting-up is free.
Dialogue 6
听下面一段较长对话，回答以下小题。
13. How old was Natalie when she took the picture?
A. In her early 10s. B. In her early 30s. C. In her early 40s.
14. Where does Natalie live now?
A. In Jerusalem. B. In Washington D.C. C. In New York City.
15. What caused Natalie to quit her career in modeling?
A. Preference for the acting profession.
B. Suggestions from her first agent.
C. Pressure from her parents.
16. Which movie came out in 1995?
A. Léon. B. Heat. C. Mars Attacks.
练习 3 独白
Passage 1
听下面一段较长独白，回答以下小题。
17.What does the speaker think of the graduating class?
A. They are hard-working. B. They are experienced. C. They are gifted.
18. What is the speaker most likely to be good at?
A. Modern painting. B. Fashion design. C. Photo taking.
19. Who will probably speak next?
A. James Smith. B. Jane Goodman. C. Michael Watts.
20. What is the speaker doing?
A. Giving a class. B. Awarding prizes. C. Hosting an exhibition.
Passage 2听下面一段独白，回答以下小题。
17. Which type of music did Charlie Watts play in an amateur band after graduation?
A. Blues music. B. Jazz music.C. Rock music.
18. What was Charlie Watts doing when asked to join the band?
A. Studying at university.
B. Working in advertising.
C. Working in fashion design.
19. Where were the band members most probably from?
A. England. B. The US. C. Brazil.
20. How could Charlie Watts be best described?
A. He was a wild and talented singer.
B. He was a loud and confident entertainer.
C. He was a quiet and humble instrument player.
Passage 3
听下面一段独白，回答以下小题。
17. What makes Paper Sea unique?
A. Its interview column.
B. Its production method.
C. Its impressive photography.
18. How often is Paper Sea published?
A. Twice a year. B. Every month. C. Every three months.
19. What content may be included in Paper Sea?
A. Traveling tips. B. Writing instructions. C. Research on ocean waves.
20. What can we learn about Paper Sea?
A. It’s based in Malaysia.
B. It’s only £ 8.90 every issue.
C. It’s available with digital offers.
Passage 4
听下面一段独白，回答以下小题。
17. What is the talk mainly about?
A. What to do in the park. B. How to get tickets for the park. C. How to win an amazing competition.
18. What can visitors do in the Space War Arena?
A. Watch a show. B. Do a role-play. C. Get free coffee.
19. What event will happen tonight?
A. Arace. B. A concert. C. A theater show.
20. Who is the speaker probably?A.A hotel clerk. B. A café owner. C.A theme park worker.
Passage 5
听下面一段独白，回答以下小题。
18. Who are probably the listeners?
A. Skilled artists. B. Painting beginners. C. Students majoring in art.
19. Which of the following is required for the course?
A. Completing a final artwork.
B. Finishing weekly homework.
C. Doing experiments after each class.
20. What event will take place after the 12th week?
A. Drawing in public. B. Holding an exhibition. C. Visiting a local museum.
