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5 个品牌 Campaign 模板,出图像花了钱拍的

5 个品牌 Campaign 模板,出图像花了钱拍的

老规矩,评论区点单继续安排。这期挑的是街服、健身、三联运动广告、四季包装、香水广告,五种画面放在一起看。

先看成品图,再拿完整prompt:下面保留案例库的原图与原始提示词,每个模板配一条换主题的方法。需要参考图、地名或品牌名的,先把相应输入补齐。

提示词按原文整段贴出,不改写;模型名称沿用案例库的gpt-image-2标注。图里展示的是案例效果,换输入后请再检查文字和细节。

01 街服 Campaign:散文式写法

看图要点:图中的黑色卫衣、暗巷、烟雾和低位光线,与原文的街服广告设定对应。gritty、raw street energy这类词是在描述质感,品牌名和标语则是希望生成的版面文字。需要固定产品外形时,最好补产品参考图,再检查生成后的标志和衣服细节。

换主体:NOIR 换你的品牌名,hoodie 换 T 恤/工装裤/机能外套,slogan 换成你的。

▼ 可直接复制
Create a premium, highly realistic 1:1 campaign poster for NOIR, a modern streetwear brand. Show one hero oversized hoodie as the main focus against a gritty urban backdrop with wet concrete floors, dramatic low lighting, subtle smoke in the air and a raw street energy. Add bold minimal typography with the brand name NOIR and a short campaign headline like "Wear the Dark." Make it feel like a real high-end streetwear editorial, sharp detail, realistic fabric textures, modern and edgy, deep black tones with subtle grey accents, no clutter, no collage.

02 健身 Campaign:一句话式写法

看图要点:这段把姿势、红色服装、巨型哑铃、黑色影棚和STRENGTH大字一起写出来。配图能看到这些元素,重点是主体、道具和背景字的相对位置。替换道具或关键词后,人物手脚、道具尺寸和文字拼写都需要重新检查。

换主体:哑铃换壶铃/拳套/跑鞋,STRENGTH 换你的关键词,红色换品牌色。

▼ 可直接复制
Cinematic fitness campaign, oversized dumbbell placed diagonally like a statement prop, female model in red performance wear and white shorts seated on one side of the dumbbell, one leg bent, one extended, minimal black studio, reflective floor, bold word “STRENGTH” behind in large typography, sharp lighting, ultra-clean composition, luxury sports aesthetic, 1:1.

03 三联版式:把版面结构写进 prompt

看图要点:原文先定三联布局,再分配主图、特写和细节;图中上方为主视觉,下方为两个辅助画面。PRECISION是示例中的背景字。多联是生成目标,产品与人物能否跨画面一致还要逐格检查,不能把一次生成等同于完整可交付物料。

换主体:网球换任何运动,三联改成 2×2 四联;关键词 PRECISION 换成你的品牌主张。

▼ 可直接复制
Cinematic sports fashion collage, 3-panel layout, top panel large hero shot of a female tennis athlete sitting confidently on an oversized tilted tennis racket, deep green luxury court backdrop, reflective glossy floor, bold oversized typography “PRECISION” in background, dramatic editorial lighting, ultra-clean composition, high-fashion athletic aesthetic.  Bottom left panel: close-up portrait of the athlete with glowing skin, minimal makeup, soft light, text “FOCUS” and “FUEL” placed subtly.  Bottom right panel: full-body crouched pose holding racket, strong posture, text “DISCIPLINE DRIVES DOMINANCE”, grid-based layout lines, premium sports branding feel.  Consistent color grading, dark green and white palette, sharp details, cinematic shadows, luxury campaign style, 1:1 aspect ratio.

04 分步式:PHASE 1-4 写成流水线

看图要点:四个阶段分别交代产品、2×2四季网格、每格场景和跨格一致性。示例是同类瓶型搭配春夏秋冬环境。可以借鉴这种分阶段列条件的组织方式;生成后仍要对比瓶型、包装、标签和配色,发现变化再补充约束。

换主体:[ITEM] 换你的产品,[MATERIAL] 换玻璃/牛皮纸/铝罐,四季也可以换成四个城市、四种口味。

▼ 可直接复制
PHASE 1 - PRODUCT: [ITEM] in [MATERIAL] packaging, minimal label design PHASE 2 - GRID: 2x2 seasonal grid, four distinct brand worlds PHASE 3 - COMPOSITION: each quadrant a full campaign scene with props and environment PHASE 4 - CONSISTENCY: same product silhouette, four distinct palettes  Swap: [ITEM] / [MATERIAL] / [LABEL STYLE]

05 JSON 式:把 prompt 写成配置文件

看图要点:这条用JSON字段组织画面类型、风格、色调和光线。示例是香水瓶配人物肖像与金色文字,结构化字段便于找到想改的部分。JSON是一种组织描述的方式,不是保证复现的配置协议,也不能保证只改一项时其他画面元素保持不变。

换主体:品牌名、瓶型、色调三个字段改掉即可;aesthetic 那行换成你对标的品牌。

▼ 可直接复制
{   "image_type": "luxury perfume advertisement poster",   "resolution": "4K ultra HD (4096x5120)",   "aspect_ratio": "portrait (4:5)",   "style": {     "aesthetic": "high-end fragrance campaign (Tom Ford, Dior inspired)",     "tone": "dark luxury, sensual, elegant, powerful",     "color_grading": "deep black shadows with rich golden highlights and warm amber glow",     "lighting": "cinematic spotlight + golden rim light + soft fill light, dramatic shadows",     "contrast": "high cinematic contrast",     "depth_of_field": "shallow, sharp focus on face and perfume bottle"   },   "camera": {     "type": "85mm portrait lens",     "aperture": "f/1.6",     "angle": "slightly low angle, premium perspective",     "framing": "model upper body + product foreground"   },   "subject": {     "gender": "female",     "age_appearance": "young adult",     "expression": "confident, sensual, calm",     "styling": {       "hair": "voluminous, slightly messy, glossy strands with golden highlights",       "makeup": "soft glam, glowing skin, bold lips",       "outfit": "brown tailored blazer with patterned silk scarf",       "accessory": "thin transparent eyeglasses"     }   },   "product": {     "type": "luxury perfume bottle",     "brand": "VELORA PARFUMS",     "label": "EAU DE PARFUM",     "design": "clear crystal glass bottle, golden liquid inside, metallic gold cap",     "placement": "bottom center foreground on glossy black marble surface",     "effects": "strong reflections, golden glow, subtle condensation, cinematic shine"   },   "environment": {     "background": "dark blurred luxury interior with warm golden light streaks",     "surface": "black marble with reflections",     "extra_elements": "small flowers near bottle, golden particles, soft smoke"   },   "typography": {     "logo": "V monogram + VELORA PARFUMS",     "headline": "Not just a scent, It’s your Signature.",     "tagline": "A fragrance that speaks before you do.",     "secondary": "Own your essence. Leave a legacy.",     "features": [       "Long Lasting",       "Premium Ingredients",       "Crafted with Passion"     ],     "notes": [       "Top: Pear, Bergamot, Pink Pepper",       "Heart: Jasmine, Rose, Orris",       "Base: Vanilla, Patchouli, Musk"     ],     "font_style": "luxury serif + elegant handwritten script",     "color": "gold metallic",     "placement": "top left + mid left + bottom balanced layout"   },   "post_processing": {     "sharpness": "ultra sharp on face and bottle",     "glow": "golden cinematic glow",     "retouch": "high-end editorial finish",     "vignette": "subtle dark vignette"   },   "mood": "premium luxury perfume campaign, cinematic, bold brand identity",   "quality": "hyper-realistic, 4K ultra HD, commercial grade, award-winning fragrance ad" }

把模板用到自己的主题

复制之前,先看清这条原文要什么输入:是一个主题、一张参考图,还是几项需要填写的参数。换主体时,标题、日期、地名和品牌文字也要一起换,避免留着上一张图的内容。

生成后按同一个顺序看:主体有没有认错,文字有没有缺笔,数量和布局有没有漏项。原图能说明一种画面方向,不能保证换主题后每个细节都相同。

下期继续整理食品与饮料广告方向的模板。你更想看哪个,评论区说一声。

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