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三亚最会卖别墅的项目,把“得到”APP玩出了新高度

当前时间： 2026-06-02 19:32:03 分类：办公文件 评论(0)
三亚最会卖别墅的项目,把“得到”APP玩出了新高度

📝一句话总结

这个方案最让我佩服的是它的策略克制力。面对三种价格跨度极大的产品，他们没有各自为战，而是找到了一个超级共性：客户买的是海棠湾这个地段和它的未来。所以整年都围绕“千亿海棠湾”这个核心做文章，从年初的区域价值重塑，到海棠图志的地标艺术化呈现，再到跨界得到APP的经济学解析，每一步都在强化地段价值。 具体执行上，有几波操作特别亮眼。一是海棠图志，找知名插画师画24米长卷，既有话题性又成了长期使用的围挡物料，一鱼多吃。二是咖啡环游记，移动咖啡车这种形式虽然不算新，但结合海棠湾的海岸线和黄昏场景，加上小红书KOL预热，很容易出片传播。三是海上戏剧节，在淡季用文化活动制造上岛理由，配合促销政策，转化路径很清晰。 最值得学习的是他们对不同产品的价值包装方式。独栋强调家族私密和资产世袭，叠拼强调庭院露台的生活场景，商墅则用日供247元这种算账逻辑降低决策门槛。每个产品都找到了自己的沟通语境，而不是用一个模板套所有人。 不过也有可以优化的地方。整年活动密度不算高，从Q1到Q2中间有个空档期，如果能在4-5月再加一些持续性的内容输出会更好。另外海棠人物志那个板块，如果能找到更有辨识度的业主案例会更有说服力。整体来说，这是一个策略清晰、执行落地的方案，尤其是在市场下行周期，能坚持地段价值不动摇，本身就很难得。

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经典项目

东方文艺复兴小镇
德阳·凤翥澜山
融创·曹山未来城
北京绿地·长城印象
西安·启迪未来科技城
天津·中梁·石榴·滨海湾
北京·恒大·珺睿府
济南·保利·公园上城
广州·佛山·金地·龙湾壹号
南沙·越秀·国际金融中心
武汉·金地·兰亭大境
西安·万科·中铁建·翡翠国际
贵州·凯里·佳和
昆明·招商·依云国际
长春·万科·向日葵小镇
荣阳·新约克小镇
汕头·金科·博翠府
贵阳·金茂·观山湖
贵阳·融创城
武汉·长投·云玺
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  1. CONNECT:[ UseTime:0.000627s ] mysql:host=127.0.0.1;port=3306;dbname=wenku;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000874s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000308s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000321s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000505s ]
  6. SELECT * FROM `set` [ RunTime:0.000212s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000616s ]
  8. SELECT * FROM `article` WHERE `id` = 699460 LIMIT 1 [ RunTime:0.000501s ]
  9. UPDATE `article` SET `lasttime` = 1780553705 WHERE `id` = 699460 [ RunTime:0.010832s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000282s ]
  11. SELECT * FROM `article` WHERE `id` < 699460 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.007645s ]
  12. SELECT * FROM `article` WHERE `id` > 699460 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000428s ]
  13. SELECT * FROM `article` WHERE `id` < 699460 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.000720s ]
  14. SELECT * FROM `article` WHERE `id` < 699460 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.000667s ]
  15. SELECT * FROM `article` WHERE `id` < 699460 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.006818s ]
0.116012s