热点04 2026 欢乐春节吉祥物“吉祥马”来了+春节年画+春节入遗
【背景速递】
11 月25 日，文化和旅游部发布2026 年“欢乐春节”吉祥物“吉祥马”。“吉祥马”以甘肃武威
出土的东汉铜奔马——马踏飞燕为设计灵感，借鉴唐代五花马的鬃毛装饰手法，主色采用中国红，辅
以祥云纹、如意纹等经典传统纹样，体现中国春节温暖、喜庆的氛围。“吉祥马”形象由中央美术学
院设计学院林存真教授团队设计。“吉祥马”整体设计以“欢乐春节”文化传播为内核，以十二生肖
吉祥物为载体，打造彰显中华民族精神的马年吉祥物形象。展示中国对未来追求和驰骋的想象力，表
达对有创造性的美好生活的向往。
内容导航
原文欣赏
词汇积累
限时实战
热点时文阅读—2026 欢乐春节吉祥物“吉祥马”+春节习俗+春节年画+春节入遗
话题词汇速记—两大类50 个单词+短语
热点限时精练—语法填空4 篇+应用文写作1 篇
【原文欣赏】
2026 年“欢乐春节”吉祥物——吉祥马
China's Ministry of Culture and Tourism has introduced Jixiangma, the "Lucky Horse" mascot for the 2026
Lunar New Year. Its design is inspired by a famous historical artifact: the "Bronze Running Horse" from the Eastern
Han Dynasty. The mascot combines this ancient inspiration with a modern style.
The horse is crimson and decorated with traditional cloud and ruyi patterns. Its mane is designed in the way of
Tang Dynasty "Wuhua Horses". Together, these elements represent the warmth and festive spirit of traditional Chinese
New Year celebrations.
Developed by the Central Academy of Fine Arts, the mascot will be commercially developed by the China
Tourism Group. The upcoming product lineup includes plush toys, blind boxes, alongside traditional festival items
like couplets, red envelopes and lanterns. These will be made available around the world. This mascot is part of a
series that started in 2023, with each year featuring a different zodiac animal to share Chinese culture.
In Chinese culture, horses are important symbols. They stand for speed, success, and loyalty. There is even a
common saying, "Ma Dao Cheng Gong, "which means "instant success". This mascot helps connect these traditional
ideas to our lives today.
Launched in 2001 by the Ministry of Culture and Tourism, the Happy Chinese New Year program marks its 25th
anniversary this year. The initiative introduced its zodiac-based mascot series in 2023, creating a new tradition of
sharing Chinese New Year blessings with global audiences through culturally rich visual symbols.
【译文赏析】
2026 年“欢乐春节”吉祥物——吉祥马
中国文化和旅游部推出了2026 年农历新年吉祥物“吉祥马”。其设计灵感源自一件著名的历史文物
——东汉时期的“铜奔马”。该吉祥物将这一古老灵感与现代风格相结合。
这匹马呈深红色，身上装饰着传统的云纹和如意纹。它的鬃毛设计借鉴了唐代“五花马”的样式。这
些元素共同体现了中国传统春节喜庆、热烈的氛围。
该吉祥物由中央美术学院设计开发，中国旅游集团将对其进行商业开发。即将推出的产品系列包括毛
绒玩具、盲盒，以及对联、红包和灯笼等传统节日用品。这些产品将在全球范围内发售。这个吉祥物是自
2023 年开始的系列吉祥物的一部分，每年的吉祥物都以不同的生肖动物为主题，旨在传播中国文化。
在中国文化中，马是重要的象征。它们代表着速度、成功和忠诚。甚至有一句俗语叫“马到成功”，
意思是“马到成功”。这个吉祥物有助于将这些传统理念与我们当下的生活联系起来。
“欢乐春节”活动由文化和旅游部于2001 年发起，今年是该活动举办的第25 个年头。该活动在
2023 年推出了以生肖为主题的吉祥物系列，开创了通过富有文化内涵的视觉符号向全球受众传递春节祝福
的新传统。
【课标词汇积累】
1. inspiration n. 灵感；鼓舞人心的人/事
●Her experience as a volunteer became a great inspiration for her writing.
她的志愿者经历成为她写作的巨大灵感。
2. decorate vt. 装饰；布置
●They spent the whole afternoon decorating the classroom for the New Year party.
他们花了一下午时间为新年派对装饰教室。
3. represent vt. 代表；象征；描绘
●The red color represents passion and courage in many cultures.
在许多文化中，红色象征着热情和勇气。
4. commercially adv. 商业上；通商上
●This new product has been a great success commercially.
这款新产品在商业上取得了巨大成功。
5. alongside prep. 在旁边；与…… 一起
●Alongside his studies, he also works as a part-time tutor.
除了学习，他还担任兼职家教。
6. available adj.可获得的；可利用的
●Tickets for the exam training course are available on the official website.
考试培训课程的门票可在官网购买。
7. symbol n. 象征；符号；标志
●In math class, we learned the symbols for addition and subtraction.
数学课上我们学习了加减符号。
8. loyalty n. 忠诚；忠心
●His loyalty to the team has never been questioned. 他对团队的忠诚从未受到质疑。
9. launch vt. 发射；推出；发起
●The government plans to launch a new education policy next year.
政府计划明年推出一项新的教育政策。
10. initiative n. 倡议；主动性；积极性
●We need to encourage children to take more initiative in their studies.
我们需要鼓励孩子在学习中更有主动性。
11. blessings n. 祝福；好运；恩赐
●We received many blessings from our relatives on graduation day. 毕业那天我们收到了亲戚们的许多祝福。
12. visual adj. 视觉的；视觉资料
●The museum has a lot of visual aids to help visitors understand history.
博物馆有许多视觉辅助工具帮助游客了解历史。
【话题词汇积累】
一、新年吉祥物及相关元素
mascot 吉祥物
Jixiangma 吉祥马
zodiac animal 生肖动物
Bronze Running Horse 铜奔马
cloud patterns 云纹
ruyi patterns 如意纹
plush toys 毛绒玩具
blind boxes 盲盒
visual symbols 视觉符号
cultural and creative products 文创产品
二、春节传统习俗
couplets 春联
lanterns 灯笼
red envelopes 红包
New Year's Eve dinner 年夜饭
family reunion dinner 团圆饭
visiting relatives and friends 走亲访友
setting off firecrackers 放鞭炮
lighting firecrackers 燃鞭炮
stick Spring Festival couplets 贴春联
hanging lanterns 挂灯笼
giving red envelopes 发红包
sweeping the house 扫尘
making dumplings 包饺子
pasting New Year paintings 贴年画
三、春节庆祝活动
Happy Chinese New Year program 欢乐春节活动
Spring Festival Gala 春节联欢晚会
family reunion 家庭团聚
New Year's greetings 拜年
Lunar New Year celebrations 农历新年庆祝活动
temple fairs 庙会
dragon and lion dances 舞龙舞狮
folk performances 民俗表演
四、文化概念及入遗相关
Chinese cultural symbols 中国文化符号
traditional Chinese culture 中国传统文化
festive spirit 节日氛围
blessings 祝福
cultural inheritance 文化传承
cultural exchange 文化交流
intangible cultural heritage (ICH) 非物质文化遗产
inscribed on the UNESCO Representative List
列入联合国教科文组织代表作名录
五、核心节日词汇
zodiac 生肖
Spring Festival 春节
Lunar New Year 农历新年
Chinese New Year 中国新年
New Year's Eve 除夕
the first day of the Lunar New Year 大年初一
Year of the Horse 马年
"Ma Dao Cheng Gong" 马到成功
Lunar calendar 农历
【话题拓展】
1. “青铜奔马”：又名“马踏飞燕”，是东汉青铜器，1969 年出土于甘肃省武威市雷台古墓。它展现了中
国古代高超的铸造工艺，马昂首嘶鸣，躯干壮实而四肢修长，三足腾空飞驰向前，一足踏飞鸟，表现了骏
马凌空飞腾、奔跑疾速的雄姿，是中国古代雕塑艺术的珍品，现藏于甘肃省博物馆。
2. 唐“五花马”：唐朝时流行将马鬃剪成花瓣形状，被称为“五花马”。这种装饰不仅美观，还体现了当
时的社会风尚和审美观念。“五花马”在唐诗中也多有提及，如李白《将进酒》中的“五花马，千金裘，
呼儿将出换美酒，与尔同销万古愁”。
3. “马到成功”：这是一个汉语成语，出自元·郑廷玉《楚昭公》，原指战马一到阵前就取得胜利，形容迅
速取得成就。在春节期间使用这个成语，表达了人们对新的一年能够顺利、成功的美好祝愿。
4. “欢乐春节”活动：由中国文化和旅游部主办，自 2001 年启动以来，已成为中国文化走出去的重要品牌
活动。该活动在春节期间于全球范围内举办，通过举办各类文化活动，如文艺演出、展览展示、民俗体验
等，向世界展示中国春节文化的魅力，促进中外文化交流与民心相通。
（建议用时：40 分钟）
题型
01
语法填空
【原创】2026 新年吉祥物---吉祥马
The mascot(吉祥物) for the 2026 "Happy Chinese New Year” global event is the auspicious(吉祥的) horse,
which was launched by China's Ministry of Culture and Tourism. The design of this mascot drew great 1
(inspire) from the Bronze Galloping Horse Treading on a Flying Swallow(燕子), a famous cultural relic from the
Eastern Han Dynasty.
Its main color is Chinese red, which stands for joy and festive atmosphere. To make the mascot more attractive,
designers added auspicious cloud patterns and adopted the wuhua horse style of the Tang Dynasty, 2 (make) it
look energetic and 3 (grace). Before finalizing the design, the team discussed the biological prototype
with paleontologists(古生物学家) and finally 4 (chose) the Zhada three-toed horse(札达三趾马).
As a cultural carrier, the auspicious horse will be used in a series of global Spring Festival 5 (activity)
soon. It will help spread traditional Chinese culture to every corner of the world. The "Happy Chinese New Year"
program has been 6 success since 2001, and it has built a solid bridge 7 Chinese culture and
foreign cultures.
These zodiac(生肖) mascots have won widespread praise 8 they carry long-standing cultural values
and show modern creative ideas. They also provide a perfect chance for people worldwide 9 (learn) about
Chinese festivals. Every mascot, from the auspicious rabbit to the auspicious dragon, which plays an important role
in cultural communication, 10 (demonstrate) the charm of Chinese civilization. This year's auspicious
horse will bring more surprises to the world.
题型
02
语法填空
【原创】中国传统节日作为文化遗产的意义
（25-26 高三上·江苏盐城·月考）阅读下面短文，在空白处填入1 个适当的单词或括号内单词的正确形
式。
Chinese traditional festivals, as an essential part of our cultural heritage, not only carry profound historical
significance but also reflect the core values of our civilization. Among them, the Spring Festival, 1 (wide)
celebrated across China, symbolizes family reunion and new beginnings.
In ancient times, people 2 (light) firecrackers to drive away evil spirits. Today, although many cities
have banned fireworks for safety and environmental reasons, the custom continues in 3 (vary) forms. For
instance, digital fireworks displayed on smartphones have gained popularity among the 4 (young)
generation.
The Dragon Boat Festival, 5 honors the patriotic poet Qu Yuan, is another notable event. People eat
zongzi and hold dragon boat races 6 memory of his sacrifice. Some communities in Jiangsu 7
(organize) creative activities like online zongzi-making competitions since the pandemic to sustain cultural
engagement.
8 (preserve) these traditions, the government has taken measures to integrate them into modern life.
Schools in Nanjing, for example, encourage students’ 9 (participate) in cultural workshops. Such efforts
ensure that traditional festivals remain 10 dynamic part of Chinese society.
题型
03
语法填空
【改编】中国年画
（24-25 高三·湖南常德·期中）阅读下面短文，在空白处填入1 个适当的单词或括号内单词的正确形式。
New Year pictures, ancient Chinese folk art, are well known. Chinese people have the custom of sticking up
New Year pictures 1 (celebrate) the Spring Festival. This dates from the Song Dynasty. The custom is
2 (particular) popular in the vast countryside, 3 every household will be busy cleaning the whole
house and sticking 4 (color) pictures or paper cuttings on their doors, windows, walls, and stoves.
Traditional New Year pictures, usually 5 (create) by the block printing method, are famous for
simple lines, brilliant colors and scenes of prosperity. The method 6 (make) up of several steps: drawing,
block engraving, printing, and coloring. The finished pictures, therefore, have the features of both woodcut prints and
Chinese paintings, 7 (give) rise to a special branch in traditional folk art.
The themes expressed in New Year pictures, cover a wide range, from a plump baby holding a fish to Shouxing,
from landscapes to birds and flowers, from the ploughing cattle in spring to rich harvests in autumn. Human figures
often show artistic exaggeration (夸张), but 8 message in all pictures is always good luck, 9 (happy)
or other nice things regarding the wish of the people. 10 the improvement of printing technologies, there
is more and more new material for New Year pictures.
题型
04
语法填空
联合国将春节列入非遗名录
（2025·陕西西安·模拟预测）阅读下面短文，在空白处填入 1 个适当的单词或括号内单词的正确形式。
The UNESCO added the Spring Festival to the Representative List of the Intangible Cultural Heritage of
Humanity on December 4, 2024, recognizing it as 1 enduring and vibrant cultural expression of the Chinese
people.
The Spring Festival, a signature part of Chinese culture, is one of the most important festivals 2
(practice) in China and around the world. Recognized as an Intangible Cultural Heritage by UNESCO, the festival
reflects the very ideas 3 connect all humanity, not just those rooted in Chinese tradition.
The Spring Festival bears Chinese people’s pursuit of peace and harmony, 4 (promote) best wishes
for the future and proves the common values of humanity such as social 5 (include) and a sound relationship
between man and nature.
Spring Festival puts family 6 its core. The Chinese cherish family and the strong bonds among family
members, and extend this affection to the community and the nation and beyond. That’s 7 each Spring
Festival, millions of people start the journey home, creating the greatest human migration on Earth.
Giving full play to family gatherings, feasts, and various cultural activities, celebrations for the Spring Festival
last for 15 days, 8 (end) with the Lantern Festival. Spring Festival food traditions contribute a great deal to
the culture of Chinese cuisine. From dumplings to sticky rice cakes, from fried meatballs to braised fish, and 9
(geographical) from north to the south, all dishes carry the best blessings for people’s loved ones during the Spring
Festival. Many of the celebrations and events that 10 (pass) down from generation to generation so far are
kept in China, Asia and beyond.
题型
05
应用文写作
【原创】中国春节入遗
（24-25 高三上·江苏淮安·阶段练习）假定你是李华，你的外国朋友Tom 得知中国春节被联合国教科
文组织(UNESCO)列为人类非物质文化遗产。对此十分感兴趣，发邮件向你询问春节的相关情况。请你给
他回一封邮件，内容包括：
1. 春节的主要庆祝方式；
2. 春节的重要意义。
注意：
1. 词数80 左右；
2. 可以适当增加细节，以便行文连贯。
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